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by LoosMoose Posted Tue March 4, 2008 @ 3:11 AM
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I would disagree... while the ad is certainly "reaching" quite a bit.. it does make a valid point. You may argue that the unbelted occupant didn't intend to harm his friends.. but the point is made... if you don't wear your belt, you endanger others. Therefore the conscious decision to NOT wear a seatbelt means putting those around you at risk.
I am a 30+ year pilot, and we can't even take the SIMULATOR onto motion, unless *everyone* including the instructor in the back, is belted in. I guarantee you, if you have a 150 body unbelted behind you,and you are involved in an accident, you are going to be injured by that person.
I think that the commercial probably could have made this point a little more politely... but then.. sometimes you need to shake people up to get their attention.
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by Lawchick Posted Mon March 3, 2008 @ 5:22 PM
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I am surprised by the commercial's claim that the only one living wasn't wearing a belt. Seems to me it just might be an endorsement NOT to wear seatbelts. Instead of the position that perhaps this boy caused the others' deaths, maybe he was still alive because he was not trapped in the seat getting crushed.
A friend of mine's grandmother who was almost 100 at the time was in a horrific car accident. She was sleeping in the back seat without a belt. The only way she DID survive was because she was thrown to the floor when the top of the vehicle was crushed by a fuel tanker. You just never know...
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by Giggle pie Posted Wed February 27, 2008 @ 10:44 PM
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I've seen this commercial and even though I was a little startled by it, I think they should have it. If it gets teens to buckle up and save lives then it's worth it.
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This is not offensive, IMHO. Ineffective and somewhat misleading (if he was tossed around the car with enough force to kill the three seatbelted passengers, he wouldn't be alive either.)absolutely, but it's not distasteful or gory enough that it should offend anyone. And it misses the point that safe driving is just as important as seatbelt use.
But the reality is that teen accidents ARE grusome and tragic and more offensive than any commercial could ever portray.
The best way to curb this is to EDUCATE. Teach kids that a car is not a toy. It's 2 tons of rolling steel that can end a life in a split second if not treated responsibly.
Complaining about a bad commercial won't change the reality. Making sure our kids are safe and that they understand the seriousness of driving can.
If you truly want to see what's offensive, try Googling Nikki Katsouras. It will make you NEVER want to give your kids the keys to ANY car.
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by ♥Venice♥ Posted Tue February 26, 2008 @ 1:29 AM
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Before prom each year, our high school stages a reenactment of a multiple car crash in the parking lot of the school. It's complete with wrecked cars, bloody and mangled people, police, ambulance and firemen. I think the seniors are required to watch, and I remember my daughter being very upset by it. Every year when I see the pictures in our local newspaper, I always think it's a real accident at first glance, and then I realize it's the reenactment. I've never seen it in person, but the pictures alone are enough to make the kids stop and think before drinking and driving. It may be disturbing, and I'm sure there are some parents who object to this approach, but I really think it sends a clear message to the kids and leaves a lasting impression. I'm in favor of it.
Has anyone noticed how graphic the smoking commercials are lately? They're hard to watch, but unfortunately that's what it takes to make people pay attention.
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by Adam W Posted Mon February 25, 2008 @ 11:16 PM
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n/t
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My view is this:
If this ad causes even ONE PERSON to always wear their seatbelt after watching it, then its wonderful. If the horrible image saves a life, then it has served its purpose.
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The UK has a bunch of ads like these about seatbelts...one has a boy who was'nt wearing one and flew to the front seat and broke his moms neck by flying into her...she died he lived. Its really put the scare into me to wear a belt.
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I honestly believe that is a ridiculous commercial. Someone at work mentioned that (I also am in Minnesota) and it just seemed to be a stretch that just from the boy being tossed around, their injuries were that serious. What about if he had been buckled in? Would they still have died? I just think it's such an exaggeration, that it's an ineffective commercial and therefore, a waste of money, especially tax dollars. I support *effective* public education programs.
The fact is, to make kids safer when they're driving, we should do what other states have done, like Wisconsin: Young (age 16 and 17) drivers may have only ONE friend under a certain age (21? 25?) in the vehicle with them at any time, no using of cell phones, no texting, etc. Violators lose their license until age 18. It's working -- states with laws like this seem to be seeing a decline in the deaths of young drivers.
KIDS ARE DYING FROM TEXTING WHILE DRIVING!!!
Holy crap, parents, you need to talk to your kids and get them to NOT do this if at all possible. That's like knowingly letting a drunk driver out on the road. Responsibe drivers deserve better than that.
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New York
by Tange382 Mon February 25, 2008 @ 11:18 AM
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yes but...
by Tange382 Mon February 25, 2008 @ 4:19 PM
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semi-agree
by Tange382 Mon February 25, 2008 @ 10:53 PM
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LOL
by Keith C Tue February 26, 2008 @ 12:02 AM
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Oh, man!
by William37 Mon February 25, 2008 @ 7:18 PM
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Yes.
by William37 Tue February 26, 2008 @ 9:41 AM
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Hmm....
by Keith C. Thu February 28, 2008 @ 6:10 PM
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I honestly believe that is a ridiculous commercial. Someone at work mentioned that (I also am in Minnesota) and it just seemed to be a stretch that just from the boy being tossed around, their injuries were that serious. What about if he had been buckled in? Would they still have died? I just think it's such an exaggeration, that it's an ineffective commercial and therefore, a waste of money, especially tax dollars. I support *effective* public education programs.
The fact is, to make kids safer when they're driving, we should do what other states have done, like Wisconsin: Young (age 16 and 17) drivers may have only ONE friend under a certain age (21? 25?) in the vehicle with them at any time, no using of cell phones, no texting, etc. Violators lose their license until age 18. It's working -- states with laws like this seem to be seeing a decline in the deaths of young drivers.
KIDS ARE DYING FROM TEXTING WHILE DRIVING!!!
Holy crap, parents, you need to talk to your kids and get them to NOT do this if at all possible. That's like knowingly letting a drunk driver out on the road. Response drivers deserve better than that.
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by Keith C Posted Sun February 24, 2008 @ 1:35 AM
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A friend of mine always refused to wear his seatbelt. He was in an accident once, where--while not wearing a seatbelt--he was ejected from the car, and suffered only minor injuries. He contends that had he remained in the car, he would have died, as the driver did. He was a great guy, but young and foolish. It was impossible to convince him that, even if he did fare better in that one case, it was an aberration. Every accident is different, but statistically, you're much more likely to survive with a seatbelt.
Statistics didn't work on him, and they likely won't for others. Teenagers have always been oblivious to risk and warnings, and filled with a sense of invincibility. They've always been difficult to reach.
It's key to reach them in a way that they can understand. If it takes a graphic depiction of what can happen, to get the message across, then so be it. I haven't seen the commercial, but I can't imagine it being as offensive as a mangled body in "real life", which may well be the alternative.
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by ChrisO Posted Sun February 24, 2008 @ 12:09 AM
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So you're basically saying it's offensive because it's disgusting? I find the Peta ads disgusting but I'm not offended by them trying to save the lives of animals. You shouldn't be offended by AAA trying to save the lives of people.
The world is not all warm, fuzzy and perfect. Bad, PREVENTABLE things do happen. If AAA's graphic ad can prevent the stupidity of one person, it's worth it.
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The commercial referred to by the other poster is graphic, but I'm not sure I would use offensive as the description. Assuming its the same commercial here it is http://youtube.com/watch?v=PA0FRpbJt1s
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