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Listening To The Consumer
Posted Tue September 12, 2006 12:00 pm, by Mr. Helpful
There have been a flurry of commercials on television lately from Burlington Coat Factory that talk about their new cash refund policy.
New cash refund policy?
The first time I saw the commercial, I shrugged it off. There is a Burlington Coat Factory outlet about ten miles from where I live however Ive only been inside once; about 20 years ago. So I have no idea how they conduct their business and I guess I was surprised at how they were trumpeting a new cash return policy when I already assumed any business would already have one in place.
Then I saw the commercial numerous times over the next few days and I realized they were truly trying to make a point. It was then I got interested. After doing some research, I realized the previous return policy Burlington Coat Factory had was you could return merchandise for store credit only; no matter when you bought the items.
This seemed very strange to me so I started reading complaints about BCF and most are about that policy.
It appears public pressure has caused them to rethink and change their policy. Clearly theyve made the decision that having a cash refund policy is good business.
I understand why they want to publicize this given how much criticism they took for the former policy. Still, it feels really strange to see a television commercial that trumpets a customer's ability to return merchandise.
I'm sure they're gonna pull those ads as soon as possible, once they believe the message has gotten out.
In the meantime, it's nice to see a company re-evaluate their policies in favor of the consumer.
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by e.a m. Posted Mon January 8, 2007 @ 8:01 PM
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This is so refreshing to hear. Circuit City could learn from them. You cannot get all your money back there. Other stores selling the same type merchandise have a much better policy.
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by Gladys Mungo Posted Wed November 22, 2006 @ 10:30 PM
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BCF was recently sold by the original owners. The new owners have instituted a cash back policy i imagine to be on alignment with other competitors. I am sure this new policy will help increase their sales.
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by C G Posted Fri November 17, 2006 @ 3:27 PM
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Burlington and it's push about listening to the consumer is a joke.
I received a gift from my baby registry and went to return it in its original packaging, with the gift receipt given to me within a week of the purchase and Burlington's policy is that gift receipts are the same as having no receipt at all. They apologized but all they would do is give me store credit even though I had the original gift receipt.
They state that with an original receipt (not gift receipt) then they will credit back the same method you paid but gift receipts do not count for anything.
Their push for consumer loyalty hasn't quite reached far enough. The Bloomingdale location in Illinois has one of the rudest managers you will ever meet too, Dale Gritsonis. He informed customers that even with Christmas approaching the policy is gift receipts will not get anything but a store credit and if the customer didn't like it they could shop elsewhere, there were hundreds of stores in the mall.
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by Daniela Elefteriadis Posted Wed September 20, 2006 @ 10:01 PM
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Holy Cow! Thanks for telling me! i stopped shopping there because w/3 little kids, I have to buy stuff without trying it all on. Once I had a pair of boots in 3 sizes (I got to shop alone that day!) and the sales clerk, thank God, told me about their return policy. After that I was very careful, but there's only so much you can get without trying it on, so I gave up shopping there.
I'm going back (you should check it out too!)
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by evilipoo Posted Wed September 20, 2006 @ 8:44 PM
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Excellent... maybe now I can finally get cash for the $46 store credit I've been carrying around in my purse for the past 3 years... I'm not kidding. 3 stinking years...
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by Bub Posted Tue September 19, 2006 @ 10:35 AM
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Yes, they never had a cash return policy until recently. I went there about two years ago, bought a suit for around $175 total and paid cash. The suit was for a job that ended up falling through so I returned it, 48 hours later.
It was completely my fault for not reading the huge signs above the registers clearly stating the return policies, however, not knowing they were up there, you can imagine my absolute shock when they told me store credit only! I completely lost my mind HAHA! I never ask for a manager at places, I'm usually extremely patient with people, however I gave them $175 CASH and expected it back! After the manager explained the return policy and pointed out the sign, yeah, I did feel like an idiot, but I did tell them my thoughts on their rediculous policy and they were going to loose many customers because of it.
Over the next six months or so I was able to spend my store credit on random shirts and stuff...so in the end it worked, I still could have used the cash!
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They put one of those in my town, and it always seems to be busy. Why, I'll never know. In the three years it's been there, I've bought four items total. Two of those were at the request of someone else.
As is normal in cheap stores the plus size section is crappy. The maternity section is worse. The "normal" size womens' clothing is nothing to write home about either; the local one sells junk for sizes 4-14 too. Men and children fare far better.
Frankly, the commercials are a match for the place.
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by Brightie Posted Sat September 16, 2006 @ 4:19 PM
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I just saw this commercial for the first time last night...I thought it was utterly stupid.
"Take it back!"
"No!"
"TAKE IT BACK!!"
"NO!"
And then they start talking about how, with their new policy, you CAN take things back and get your money back for them. But do they show the lady taking her dress back, getting her money back, running off to buy a new set of locks for her door so her over-controlling husband can't get back in the house?? No. They show her standing in the dress she won't take off, being admired by the man who was adamently demanding she take it back 12 seconds ago.
Stupid commercial.
I don't shop there anyway, because they're expensive. This stupid commercial certainly won't change that.
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OOOOOOOH!
by mary jo Sat September 16, 2006 @ 10:08 PM
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by Leanne L Posted Thu September 14, 2006 @ 9:52 PM
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it's about time they changed that. I know people who bought baby items and they were returned within several days, original purchase by cash and they were refused a cash back return. Talk about livid. The same happened to someone else who bought a coat. I thought it was nuts too.
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by Gino Version 1.2 Posted Thu September 14, 2006 @ 8:45 PM
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They did get into a lot of flack a few years back... they imported a few styles of coats from China that used dog pelt and fur...They did a rebound from that with the help of PETA... and redid the interiors of their stores... a rash of "New and Improved" But still with this inane policy in place.
I'm happy for once, to see someone is at least TRYING. They have some tough competition here on the east coast with a company called "Forman Mills" (not to be confused with Foreman Grills...I thought the commercials were because of that because Forman Mills just touted their return policy in a over done ad campaign... but I'm glad that's not the case... they are at least taking a step in the right direction!!
Gino Applauds them and challenges other companies to follow suit...would be nice to know for sure if PFB had anything to do with the change...
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by Venice Posted Wed September 13, 2006 @ 1:33 AM
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I live near Woodbury Commons Premium Shopping Outlet. Anyone living in the tri-state area knows what I'm talking about. Unfortunately, it's a landmark and a tourist attraction.
If I remember correctly, when it first opened, the policy was 'no cash refunds', but the stores quickly had to give in to the pressure of customers demanding cash instead of credit or exchange.
I can't believe BCF has been able to enforce that policy for so many years. It probably came down to either changing it or losing business. I don't think it was a difficult decision.
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