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 Misleading signage
Posted Mon March 26, 2012 4:50 pm, by Ruth H. written to CVS
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A much shorter form of this was sent directly via CVS.com, and is being resent here just to make sure the message gets through.
Throughout all local stores there are signs saying buy $15 in CVS cosmetics, toiletries etc and receive $5 in Extra Bucks. It was only after purchasing my Physicians Formula cosmetics (sold only in CVS in my area) that I found out the signs posted directly on the rack of merchandise and on most other cosmetic displays did not actually apply to those items. There are no CVS brand cosmetics in any local store. None.
It only applied to CVS-branded items, and none of the items so tagged in almost the entire store were included in the promotion. The signs read in such a way as to imply that a CVS purchase counts, rather than merely CVS-branded merchandise. It might also be read to include only CVS-exclusive brands. Since the offer was not placed on only CVS branded items, or indeed on any I saw, it was directly implied that these other brands were included.
The store manager told me this was what he was told to do by the district management. I would like a full explanation from District about why this deceptive advertising was placed as found. Bouncing this back to the store level is unacceptable, as it is not a store level problem. I am mailing in a full rebate on one item and used Extra Bucks on my purchase, otherwise I would have simply returned them to the store at that time.
I respectfully request the $5 in Extra Bucks I feel I am owed. CVS placed deceptive signage all over the store on items not included in a promotion. I bought my items in good faith. I do not actually expect to receive the extra bucks, but do expect an explanation of why someone thought this was a good idea.
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I'd say that's really case closed. He took a good look at the signs
and called his district manager, and the signs came down. They didn't
apply to anything they were actually hanging on.
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"Thank you for contacting CVS/pharmacy ExtraCare in regards to your
$5.00 Extra Bucks not printing for participating in the CVS brand
products promotion.
I see that you are one of our best customers and I would like to thank
you for that. Please accept my apology for not receiving your Extra
Bucks Rewards for $5.00. I have researched your March 26th, 2012
purchase. I have issued your $5.00 Extra Bucks coupon on your
ExtraCare account."
Case closed, looks like.
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by MOOBS Posted Tue March 27, 2012 @ 2:55 PM
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"IN" CVS products does not mean "You are in CVS purchasing products"
it means what it means...the CVS brand. My guess...and I'm going out
on a limb here...was that you were already "IN" CVS purchasing the
items.
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by Back_n_TX Posted Tue March 27, 2012 @ 10:37 AM
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The reason they place the signage all over the place is to drive
people to the CVS brand when the customer is browsing the national
brand items. If the signage was only on the CVS brand items, then you
would only be gaining share from folks who are already planning to buy
CVS brand items.
In the cosmetic lines, there are a number of CVS brand products that
are not labeled as CVS -- e.g., Selma Hayek line, etc.). I'd be
really shocked if the local stores don't carry any of the the store
lines -- it's the highest margin products they have. They make tons
of profit on them.
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by PepperElf Posted Tue March 27, 2012 @ 10:14 AM
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So the sign read "CVS cosmetics, toiletries etc "
You personally decided it meant branded products.
No one told you it applies to other brands - you assumed it.
really you invented your own version of the sale and now you expect
them to give you your imaginary discount.
No one owes you anything for this.
And being mad... sure it sucks to be mad but... being mad does not
mean others owe you something for it.
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As soon as I read this: "Throughout all local stores there are signs
saying buy $15 in CVS cosmetics, toiletries etc and receive $5 in
Extra Bucks."
I immediately assumed that the products purchased must be CVS brand.
That seems like an obvious assumption, too.
Also, you didn't have to go through with your purchase when you found
out what the offer was.
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