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 Would Dish Network Like to Keep My Business?
Posted Tue June 5, 2007 12:00 pm, by John S. written to Dish Network (Echo Star)
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Dear Mr. Ergen,
I am a Dish Network customer and have been since 2001. My account number is XXXXXXXX.
In the last six months I have received numerous offers from Qwest and Direct TV. It seems they really want my business.
After recently purchasing a high definition television, I called the other providers about their current offers and then called Dish Network to compare.
Depending on provider, switching my existing equipment and programming package to high definition will cost me an additional $22.99 to $26.98 a month. Dish Network costs the most. It is a bigger increase than I expected, but acceptable.
What I find unacceptable, is that Dish Network also wants to charge me $149 ($99 after some rebate) for the upgrade. If I go with one of your competitors, I would not only save a couple of bucks a month, but would pay absolutely no one time charges for installation or equipment.
I have no issue paying Dish Network a little more for monthly service. Overall, I have been satisfied with your company for the last six plus years and do not mind paying extra for the level of service that I have come to expect.
I explained to the representative that I spoke with this morning that I believe my long term history with your company, as well as my impeccable payment record, should make me a valued customer. I asked that the one time charges totaling $149 be waived in recognition of such.
The representative advised me that doing so would "not be possible." I asked, even if it means that I cancel my service with you and start giving my money to another company every month, and she said "yes, even if."
Before I take further steps toward giving my business to someone else, I decided I would first write you to determine if you feel the same way. It has always been my assumption that it is less expensive to give incentives to keep existing, outstanding customers than it is to troll for new ones.
Would you please advise me at your earliest convenience whether or not you agree? If you do, and will waive the one time charges for a long time customer (me), I will upgrade with Dish Network and agree to the eighteen month commitment. If not, I will take my business to one of the other providers that so sorely want me.
Thank you for your consideration.
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