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EBay has Lost its Way
Posted Sun January 25, 2009 12:00 pm, by Mark S. written to EBay
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You have lost your way as a business.
In your arrogance and greed you have been strangling the goose that lays golden eggs.
If you do some research into what people think of eBay you will find that you have ruined the companies good name. I have listed several factors that once made eBay a empire.
1. The belief that eBay can help you get ahead and succeed in life; a belief that eBay puts you in control.
2. Almost any product in the world and amazing deals can be found on eBay.
3. eBay is fun to use for both sellers and buyers.
You and your company has violated these three concepts that made eBay what it once was.
Repeated fee increases and constant restructuring has destroyed concept #1. Hardly anyone believes that they can get ahead using eBay anymore. The common belief now is that eBay gets most of the profit, and sellers get the shaft.
By favoring large companies over small sellers, many sellers have left your business model for other pastures; as a result, products once available, are now no longer available. Consequently, you have seriously damaged concept #2.
Lastly, you have destroyed concept #3. eBay is no longer fun for either sellers or buyers. eBay management has made using eBay the equivalent to running an obstacle course. You have squeezed your sellers, that drive your business, to the point that they want to destroy you. You have taken any belief of the magical eBay factor away. Furthermore, when your customers have tried to address their complaints about eBay's new business model, you have insulted them, and treated them with contempt.
Apologize to your customers, both sellers and buyers for your arrogant and rude treatment.
Instead of trying to squeeze every last penny out of your sellers, look for ways to reduce sellers cost.
Do every thing possible to re-instill the eBay dream and REALITY that you can use eBay to get ahead in life. Make people believe that eBay is there for them, not just eBay's selfish expansion.
Make eBay fun again. Ask yourself, "Why would anyone want to use eBay."
Frankly, eBay has lost it way. eBay does not understand what drives a business anymore. Customers drive businesses. Your sellers are you biggest advertisers. Once unhappy, they will continuously, and tirelessly tell all they know of their unhappiness with eBay.
I know you will not even consider the contents of this letter, but I figured it was worth a try to save eBay.
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