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Ford Dealership Does What It Wants
Posted Tue March 25, 2008 12:00 pm, by Lisa M. written to Ford Motor Company
Write a Letter to this Company | Rate this Company
I purchased a 2006 Ford Escape at Dick Masheter Ford. At that time I was given a card from ford and was told it would provide me with free oil changes and tire rotations for as long as I owned the vehicle.
I got my oil changed today and since I have 30,000 miles on my car they said they needed to do the 30,000 mile check up. The cost would be $391.00 and I MUST do this if I wanted to continue to receive the oil changes. The way I understood it the oil changes were a benefit of doing business and purchasing a vehicle from Dick Masheter.
For $371.00 they are going to look over the car, replace a fuel filter and the air filter and change the transmission fluid. I could go to a local mechanic who would do it for half that, but then I forfeit my oil changes and I can't collect on the other benefits of the card that I have not used yet such as the interior detailing and car washes.
This simply is not right. basically I am paying for the oil changes through the additional maintenance that needs done. I took my estimate to a local mechanic who would charge me about half of what Dick Masheter wants. I realize the need for upkeep and maintenance, but feel as though I have been duped. If it were affordable or if I were not being held hostage by refusing further service until I schedule this one, I would do it in a heartbeat.
I have been a loyal ford owner for 20 years, but doing business like this makes me want to switch to someone else.
I doubt very seriously that a company as large a Ford cares about one car owner, but I thought I should at least make my voice heard. If I feel this way so do others who don't take the time to write they just buy a different make of car and then you wonder why you are loosing market share. Buying American used to mean a certain standard of excellence and customer service, but now I wonder.
Sincerely,
Lisa
Columbus, OH
I would like Ford motor company to honor the free oil changes for the time I own the vehicle without all of the strings attached.
Make the maintenance on the vehicle more affordable through the dealer and I will be happy to have everything done there.
Otherwise I should be free to continue my oil changes as promised when the care was purchases and collect my car washes and interior detailing. And get my car maintenanced and repaired where I choose.
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by Left Field Posted Wed March 26, 2008 @ 5:44 PM
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I would be disappointed with this expensive "catch". Tires being rotated and oil changes need to be done on a regular basis and are no big deal to do.
I could see requiring this if the service being provided could compromise or could have been compromised by other vehicle faults, but if that were the case, every oil change company would require an inspection before they changed your oil.
$400 is a lot, and putting on 30,000 miles is probably a yearly occurrence. I can get about 15 oil changes for that price, but at 30,000 miles would require 10 or less. It seems like this promotion would cost you the 1 1/2 times the price of what it would cost not to use it.
I would have expressed to them that it would cost you more to have the "free" oil changes for the life of the car, than it would for you to pay for an oil change every 2000 miles. Seems pretty shady, especially considering your car is still under warranty and where I bought my car from inspections were covered by the warranty.
Now if the inspection was $100 and required that would seem somewhat reasonable for the deal.
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by T. C. Posted Tue March 25, 2008 @ 9:50 PM
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371 dollars will buy a number of oil changes. Yes you need to do maintenance. Hope you have something in writing or they will beat you out of it. Good luck.
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by Keith C. Posted Tue March 25, 2008 @ 8:06 PM
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Before I read the comments to a letter, I play a little game of "Guess What The Bullying Minions Are Going To Latch Onto To Blame The OP". It's a sad but oddly amusing game. Often they surprise me. They'll find some obscure passage in the letter (usually irrelevant to the larger issue), or barring that, they'll get creative and make up something. But this time--the old "because the company can" excuse? You're slipping, guys. You can do better than this.
To Lisa: do you have anything in writing explaining the terms of the program? And did they say anything that specifically contradicted those terms? If no to the first, or yes to the second, you may have a cause for fraud.
If you did receive the program details in writing and they were forthcoming about them, just chalk it up to Karma for buying an SUV.
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by MA Cunningham Posted Tue March 25, 2008 @ 7:50 PM
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If you're in Columbus, why didn't you buy the car from Ricart? (http://www.ricartford.com/Ricart) Masheter is small potatoes compared to them.
Secondly, this is very odd to me. Ford has no program in place that gives free ANYTHING to buyers, even on new cars. My presumption is that this car was purchased used (based on the mileage and the year of the car). Somewhere your "understanding" of the program was misinterpreted
It sounds as if they offered you a "program" so long as you abide by the terms of the program (and pay any applicable "fees"). They want to keep you coming in so they can make up for the cars they sold at invoice, so they act like they're "giving" you something.
I hate to state the obvious, but there's no such thing as a free lunch. No way no how is a dealership (or a maunfacturer) going to front all the costs of maintaining your vehicle free of charge, no matter what your "understanding" was.
Don't want to pay their exorbitant rates, then don't! But don't expect them to foot the bill to keep up your car for you.
& the added conjecture about Ford's financial standing is pointless and completely irrelevant to your letter. It's like calling a schoolyard bully a "doodyhead."
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by Rhet C. Posted Tue March 25, 2008 @ 7:39 PM
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It's Ford. They're in trouble. All car dealers do this type of deal. You do have to do maintenance you know. It's part of keeping your car in good running order, regardless of oil changes which you should be doing every 3-5 thousand miles.
And being a loyal customer for 20 years doesn't really mean much anyway. How many new cars can you possibly purchase in 20 years unless you buy a new one every few years which wouldn't be too fiscally responsible considering they depreciate by 20% once you drive them off the lot.
Keep going back. Deep down inside you know you're loyal on some level.
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by SusanB Posted Tue March 25, 2008 @ 7:12 PM
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You are not being duped or held hostage - - these free oil change deals from auto dealerships have strings attached and in the long run, it's less expensive to search for coupons and other deals to get mantenance work done.
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by Knuckles Posted Tue March 25, 2008 @ 5:30 PM
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These "deals" usually aren't as "free" as the buyer thinks they are.
Most of these type promotions require that you have your regularly scheduled maintenance done with that dealer. So, they aren't giving you the apparent "perks" for free or just for being their customer. Over the life of your car, the items you mentioned could add up to $600 or so. That is the sort of money a dealer won't (can't) give away if you have bargained for a good sales price.
I believe that if you had asked when you bought the car what terms there were with that promotion, you would have found out the restrictions.
It may or may not be in the fine print somewhere, but the bottom line is anytime you think you are getting something for nothing, it pays to ask and make sure.
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Just change the oil yourself, its not that hard, and you don't have to deal with scams like you are participating in.
I never do the 30,60,90k things at dealers. Most of it, the average person can do themselves, visual this and that, lubricate doors, and hood prop, sheesh, what a joke.
If you cant do it, take it to your local garage and have them do it. It will still be cheaper than a dealer.
Good Day
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by All About the Branding Posted Tue March 25, 2008 @ 12:28 PM
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Ford does not own, operate, or control Dick Masheter Ford.
Dick buys cars from Ford. He then resells them at any price he wants and services them as he pleases. (Within the confines of the law).
Ford also licenses their name to Dick. While they don't want their name tarnished by a dishonest dealership, manufacturers do not revoke the license to use their name unless the "crime" is particular egregious.
You say that you were "given a card from ford and was told it would provide me with free oil changes and tire rotations for as long as I owned the vehicle." Was the card from Ford (the car maker) or from Dick Masheter. Unless Ford issued the card, they cannot be held responsible for it.
Regardless, I'm struck by your phrase "the way I understood it." Is that what you assumed? What the card said?
If the card makes no mention of any terms and conditions, such as you've experienced, then you need to raise this with Dick. He'll need to show you where he's indicated that you're required to pay for the service.
I'm guessing that somewhere, he's got something that shows this. It may be on a sign posted in the service center. It may be in tiny letters on something your signed. Or it may be on the card itself.
If not, then Dick's got some 'slaining to do.
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All car dealerships follow this practice. My friend has a kia. She gets free tires and oil changes for life....if she follows up on the services on the car.
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