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Huggies Diaper Commercial has No Class

Posted Fri June 20, 2008 12:00 pm, by Valerie W. written to Huggies Diapers

Write a Letter to this Company

I just saw one of your commercials today and was disgusted. The one where the baby sprays urine all over the room (with firehose strength, mind you) splashing photos, the ceiling, etc. I'd love to know what the marketing genius was thinking when they came up with that one. Honestly, is that supposed to be cute? Oh, it's from a baby so it must be cute. Wrong! I guess it just depends on what genre of people you're trying to appeal to. I'm sure the baby daddies and mamas think it's just hilarious. Yes, this commercial ranks right up there with the happy period one. Another brilliant marketing ploy.

Show your product with a little more class.


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by pamdy Posted Tue July 20, 2010 @ 11:45 AM

So we all laughed at the commercial that had a baby urinating
everywhere. I myself have been that adult.
The new commercial however goes to an all time low. The commercial for
the denim diapers has a toodler trying to look fashionable in a denim
diaper but what it really does is sexualizes a toddler in order to
sell some diapers. We already live in a society that says it treasures
its children but still has a high level of child physical and sexual
Funny is funny. This new commercial is not and shows that some
companies will sink to any level to sell a product. As a parent of a
toddler, I will not be buying this product.

by MaryannKat Posted Fri April 17, 2009 @ 2:50 AM

Well Valerie,

Now that you've been out-numbered by the 'lowest common denominator',
allow me to congratulate you for speaking out.

This commercial is offensive ONLY to the thinking minority. Those
apparent rare few who understand what diapers are used for, and how
they work without such a vulgar and graphic display.


I understand that parenthood is a pretty gritty job a lot of the time.
I really welcome the change in our current culture that makes
acknowledging this reality, acceptable.

Having said that, it's possible to to advertise this product without
being so base. If this isn't over the top, what is? Urine isn't the
only thing that ends up in a diaper. What's next in diaper
advertising? Why not a 'diaper-cam' angle where we actually get to
see feces being extruded from the anus?

What?!?!? Too much? Hey loosen-up, get a life. That's parenthood.
Deal with it!

by jj n. Posted Fri January 30, 2009 @ 11:54 AM

This woman could not be any more WRONG!... My wife and I are in are
40's and are raising 4 boys. We both laughed until we cried!!! It
was a marketing genius! Anybody who has ever had boys has been
sprayed by the unintentional stream when changing the diapers. The
fact that the advertising team capitalized on this fact to show their
ability to absorb these messes is genius. Its a well done, comical
play on a true situation! Anybody offended by this should really go
take a pill.

-Daddy of four boys


by Sylpep Posted Sun August 3, 2008 @ 11:42 PM

I was so upset with that commercial....I think it was very
tasteless...I've raised my own children and helped with raising my
grandkids....I just find this commercial so offensive. I know after
reading other reviews that I'm on the outside....but please show me
the ordinary small baby that can pee like this one did...and who in
their right mind would find it funny that he peed all over the
room....It's simply digusting to me and it makes me sad that today's
young parents find anything funny in it... God Bless their kids cuz
they have some very sick parents....

Syl, in Winnipeg, Manitoba, Canada


Thanks by HurricaneCentral Wed August 6, 2008 @ 3:04 AM
by Z V. Posted Fri August 1, 2008 @ 8:42 PM

I think the commercial is really funny, finally a brand that has a
sense of humor! You should check out the behind the scenes on you


by Jane D. Posted Thu July 24, 2008 @ 12:32 AM

This lady obviously has NO sense of humour! I laughed so hard the
first (and subsequent) time(s) I saw this! I don't even have a boy
(maybe soon) and I thought this the funniest thing I had seen in
commercials in a long time. Most commercials I see now have no
originality or humour. Some I am not even sure what they are
advertising. I also love this commercial because it's the DAD changing
the diaper! Nice to see a man in a diaper commercial for a change.
About time!!! Nice going, Huggies! : )


by Mary P. Posted Thu July 17, 2008 @ 9:14 PM

All of us with boys can totally relate... and yes, we've all borrowed
sommeone's bed to change a diaper! This commercial is so great, my
boys (5 and 2) talk about it all the time. We just had to look it up
on the computer and we four are all laughing! GOOD, FUNNY, JOB!

by Savannah K. Posted Thu July 10, 2008 @ 3:20 PM

I think the lady who replied to this letter so negati
vely needs to get a life----and a sense of humor....I can only imagine
how boring everyday of her life is if she can't even laugh at
something that funny!!!This incident has happened to EVERYONE with a
boy at least once. Keep making commercials like this one----they make
parents like my husband and I laugh and remember many similar times
we've had with our boys


I have a great life. by HurricaneCentral Wed August 6, 2008 @ 3:02 AM
by jamielslove Posted Tue July 1, 2008 @ 11:17 PM

"I'm sure the baby daddies and mamas think it's just hilarious. " who
are you referring to?? any man or woman...married or not...can be a
baby's mama or baby's daddy. i mean...if you give birth aren't you
that baby's mama?? isnt the man that impregnated you that baby's
daddy?? think about the things you say. and yes...my "baby's daddy"
and i both found it hilarious. Especially since we have a little boy.


by Bobosgirl Posted Sun June 29, 2008 @ 11:13 AM

Get a life! - if this offends you, I suppose that the couple enjoying
a glass of wine on the Carribean cruise or the Pull-ups commercial
where the little boy is going potty offends you,too? This commercial
is sooooooo funny! My nephew was 3 days old when I changed him for the
first time, and he did this to me, soaking his Moms new comforter. I
was so embarressed, but she and I had a fun laugh together and she
stuck the comforter in the wash. This new Dad has the greatest look on
his face- "what are those, super diapers?" I just loved it.


by (What's With this Cheese Thing???) Peanut's Mom Posted Fri June 27, 2008 @ 1:21 PM

Both my kids did something very similar. Peanut was only days old and
he managed to spray the wall almost 6 feet away.
I love this commercial. Any parent (especially ones with boys!) can
TOTALLY relate!

by onlyme Posted Thu June 26, 2008 @ 7:42 AM

Come on now Valerie, if you find this bad you must have a huge list
of bad, no class commercials. One thing for certain a baby on a bed
doing as baby boys do is BETTER than the bare bum, naked toddler ones!
Commercials "market the diaper just as they have done here"?!


by David G. Posted Thu June 26, 2008 @ 1:24 AM

Valerie W....ARE YOU FRIGGIN' KIDDING ME? Are you that pathetic that
you are so offended by a humorous commercial? Honestly...change the
channel...better yet, just throw your TV away. It is people like you
who drive the censorship up in this country. I work in television (on
a television I KNOW you would really have a problem with!) and it is
amazing how much more censorship we are forced to employ as compared
to other democratic countries.

If you don't like it, don't watch it, but give me a break! I am all
for freedom of speech, but in this case, please give it a rest!


by Teresa B. Posted Tue June 24, 2008 @ 6:56 PM

I have seen this commerical and thought of my new grandson...I swear
he can shot and hit the opposite wall!!!

There are alot of commericals that border on taste but I suppor the
right to freedom of speech.

The one that gets me is the new one I saw today advertising some new
guys show. There were 3-4 guys sitting around and this one guy had
his five fingers up talking about how many went where and what the
thumb was for and I can assure you they were not speaking of a glove!
I am a very liberal person but even my mouth dropped. Even my 19 year
old daughter was shocked. It was on Spike in the middle of day!

The one I hate the most is the pregnancy test where the announcer is
talking about the most advanced piece of equipement you will ever pee
on and then you see what is suppose to be a urine stream....I guess it
gets the point across.

by Kristina E. Posted Mon June 23, 2008 @ 3:51 PM

I have an 8 month old little boy at home and as I was watching tv last
night, this commercial came on. It is absolutely hysterical!!!!I woke
up my husband with all of my laughter. Great job Huggies and your
marketing firm. Parents of boys have all been there. It was
tastefully done so I don't understand why you're so disgusted.
Lighten up...


It's not so much about the boy thing... by k l. Mon June 23, 2008 @ 4:15 PM

That is part of the joke by Tom S. Mon June 23, 2008 @ 4:24 PM

I agree by Tom S. Mon June 23, 2008 @ 4:21 PM

lol by k l. Mon June 23, 2008 @ 7:19 PM

Are you also Kristina E.? by Tom S. Tue June 24, 2008 @ 9:08 AM

thank you for responding by k l. Tue June 24, 2008 @ 2:52 PM

by Mellor1795 Posted Mon June 23, 2008 @ 1:39 PM

You must have never experienced the new dad and the baby-boy
combination! I have two boys and each time their father changed them,
he got wet... it was funny.
My 10 yr old son thinks this is funny because the first time he
changed his littel bro's diaper he got sprayed!
I think it's nice that they show a "Real Dad" in an oversized
simulation of the real shower.
I'm waiting for the girl version. Where you take the diaper off and
unknowingly leaves her on the bed and comes back to find a HUGE flood
on the bed with no explanation of where it came from. (Maybe like Noah
and the Ark-ish) At least with boys, you know...

by k l. Posted Sun June 22, 2008 @ 1:50 AM

I also think this commercial is disgusting. It's not so much the baby
'leaking' (haha, yeah I get it), but it's the fact that the clueless
Dad character decides that it's a great idea to change his baby (a
boy, known for 'firehosing' it) on someone's bed (it's obviously a
"party scene" with all the coats on the bed). Instead of diapers, it
makes me think of entitleminded idiots who don't give a fig about
other people's property. You can say I'm reading too much into it,
but it's clearly a lack of respect as shown. Maybe the 'genius' who
OK'd this commercial could have come up with a better scenario and it
would have been a lot less offensive.


"You can say I'm reading too much into it" by Donno Sun June 22, 2008 @ 1:00 PM

by ~Fiâi-la-âlea~ Posted Sun June 22, 2008 @ 1:07 AM

Now that I can see this, I can honestly say it's kind of funny. It's
short, and it's humorous.


by Ryman Posted Sat June 21, 2008 @ 8:33 PM

This letter does bring up a good point.

Diaper commercials just aren't as "classy" as they used to be.

Aaaaaaahhhhhhh........the good old days.

Seriously, change the channel if you don't like it.

I find most beer commercials classless and dumb, but I'm certainly not
writing any letters to Budweiser.


Really? by HurricaneCentral Sat June 21, 2008 @ 10:38 PM
by lovescats Posted Sat June 21, 2008 @ 3:18 PM

Thankyou,Thankyou,Thankyou,Thankyou, Valerie for posting this. I find
this commercial rude and disgusting. If anyone tried to change a
baby's diaper in my house on top of a bed without any type of
protection either underneath or above, I would kick them out after
they cleaned up the mess and paid for the damages.

Every time this silly ad comes on I change the channel.


Lighten up by Katie T. Wed May 20, 2009 @ 11:12 PM

by Tom S. Posted Sat June 21, 2008 @ 10:41 AM

Almost any parent of a baby boy will tell you that the commercial is
based on something that really does happen - and it is something many
parents laugh about after it happens. Parents learn quickly to be
fast with a boy's diaper change to prevent something like that from
happening. The commercial just takes the situation to extremes for a
silly effect.

As has been said so many times before this post, you have hit the
point of the commercial when you stated "I'm sure the baby daddies and
mamas think it's just hilarious." They do. And THEY are the ones for
whom the commercial was intended as THEY are the ones who buy

Huggies now knows the commercial has the desired effect as people
remember the product name.


I finally saw this commercial, AND by Jude Sat June 21, 2008 @ 10:28 PM

I laughed too, Jude. by BellaSera Mon June 23, 2008 @ 8:00 AM

BellaSera - - thanks! by Jude Mon June 23, 2008 @ 12:44 PM

We thought it was hysterical by Tom S. Mon June 23, 2008 @ 1:21 PM

Sure Haven't by HurricaneCentral Sat June 21, 2008 @ 10:44 PM

by Final Score: Boys-3, Girls-1 Posted Sat June 21, 2008 @ 9:33 AM

Well, you just told the folks at Huggies that their commercial works:
"I'm sure the baby daddies and mamas think it's just hilarious". Duh,
that's what they're aiming for. They don't care if YOU are disgusted,
because YOU don't have kids and YOU won't be buying diapers. I haven't
seen the commercial, but as the mom of three little boys, I've been
squirted enough times to get a chuckle out of the idea of a kid
spraying the room like a firehose.

Commercial aside, Huggies suck. They leak like a sieve (sp?). I prefer
Happy Hineys or Fuzzi Bunz cloth diapers, and Luvs or the CVS brand
for back up disposeables.

by Evil N Posted Fri June 20, 2008 @ 8:01 PM

Sigh...sounds like someone has WAY to much time on their hands. It is
just a diaper commercial...sheesh...get a grip.


by MayDay Posted Fri June 20, 2008 @ 8:00 PM

I haven't seent this commercial yet, not sure if I would be offended
or not. Sounds kind of stupid really.

I have hated my share of ads and the one that sticks out in my mind
the most is for walmart several years ago where this little girl is in
the store with her mother and she is telling all the employees that
she pooped on the potty. The employees were all just laughing and
having a good ole time while this kid is saying over and over her
triumphs with the toilet. Ugh.


don't get me wrong tho... by MayDay Fri June 20, 2008 @ 8:09 PM

by kieferskitten1 Posted Fri June 20, 2008 @ 7:21 PM

Ahh... yeah maybe it wasn't tasteful but.... it wasn't disgusting not
by a long shot.

I thought it was kind of funny and, I'm a mom of two so I've been
there done that with diapers.

by DSG12 Posted Fri June 20, 2008 @ 6:51 PM

Obviously it caught YOUR attention, didn't it...

by EvilGuy Posted Fri June 20, 2008 @ 5:27 PM

Hmmm...I think that maybe someone needs to loosen up a bit. I can see
that the add wouldn't necessarily appeal to everyone, but it was
effective. You remembered the name of company, and if you were a
parent that might be enough to trigger a Huggies purchase the next
time you are faced with a purchase.

I think its so funny that I'm going out to buy a pack just after
reading this.


Is there something about your personal life you want to share? ; ) n/t by RedheadwGlasses Fri June 20, 2008 @ 6:26 PM

depends... by Timothy C. Sat June 21, 2008 @ 6:01 PM

by Danielle D. Posted Fri June 20, 2008 @ 4:25 PM

I thought the add was hilarious (I have a baby girl, and haven't had
to deal with the pee going ever which way). Apparently, I'm the only


I just saw it this afternoon. by BellaSera Fri June 20, 2008 @ 6:23 PM

by Sunflower Sarah Posted Fri June 20, 2008 @ 2:43 PM

I think the ad is pretty gross myself, but as a mom, I can see that
the point they are trying to make is that their diapers can hold a lot
of pee without leaking....and any mother can tell you, that is
important to us!


by KenPC Posted Fri June 20, 2008 @ 2:01 PM

I laughed out loud. It is clever and funny.


by Jared C. Posted Fri June 20, 2008 @ 12:26 PM

I agree with the letter writer. I have always found ads that show
babies' butts...or their bodily functions...to be in poor taste and
simply gross.

Good example: The E Trade commercial with the baby that spits up on

I also find operations on TV to be disgusting. Who honestly watches
that stuff? If you want to see a show where they open someone's chest
cavity up, enroll in medical school to be a surgeon!

They can show this crap on TV, but they can't show womens' breasts?

The hypocrisy is staggering imo.


I love watching the operations! by RedheadwGlasses Fri June 20, 2008 @ 12:51 PM

I must be used to puking babies. by BellaSera Fri June 20, 2008 @ 1:02 PM

C-section scare by SuzieCat Fri June 20, 2008 @ 5:01 PM

by ~Fiâi-la-âlea~ Posted Fri June 20, 2008 @ 11:30 AM

I havent seen this commercial but just from the sounds of it I have to
guess they are trying to appeal in their own humorous way (or lack of
it) with empathy for the parent who has a kid who seems to always be
going or even leaking. Apparently it isn't working the way they had
hoped. Maybe if more letters come in they will pull the ad.

by Zan Posted Fri June 20, 2008 @ 11:12 AM

I agree with the majority of posters that your approach to this letter
leaves a lot to be desired. Your attitude is "Well, parents probably
think it's funny but I don't, so take it off." Obviously, parents are
the target audience, so if it goes over well with them, Huggies isn't
going to pull the ad. And quite frankly, the rude tone of your letter
is more off-putting than the commercial.


by BellaSera Posted Fri June 20, 2008 @ 10:50 AM

"I'm sure the baby daddies and mamas think it's just hilarious."

Just out of curiosity, do you even know what "baby mama/daddy" means?

Quite frankly, the tone of your letter has no class either.


by Harleycat (aka Usual Suspect #2) Posted Fri June 20, 2008 @ 8:14 AM

I agree with you and was thinking of writing a letter about it myself.
I just don't agree with the tone of your letter, there has to be a
better way to express your opinion.


by dulynoted Posted Fri June 20, 2008 @ 7:24 AM

"I'm sure the baby daddies and mamas think it's just hilarious." You
really should explain what this has to do with anything relating to
this commercial or product. But then maybe you should not. I think
most of us get your intention and meaning.

Its a commercial, pick up your remote and change the channel.


by All About the Branding Posted Fri June 20, 2008 @ 6:53 AM

I saw this ad and though it was terrible. However, your letter has a
problem: you don't sound like you're the audience.

If you're not a parent with a kid in diapers, they don't care what you
think. From your letter, it sounds like you're not a parent (of a kid
in diapers) and don't plan to be one. Your letter seems critical of
parents, which isn't fair.

That said, I have a kid in diapers and I thought the ad was terrible.
But it's people like me, who are their target audience, that should be
writing. Someone who wants to make snarky remarks about parents? Not
so much.


by Donno Posted Fri June 20, 2008 @ 12:34 AM

Well, it IS the mommies and daddies that they want to buy the product.
These are the people who need to develop a sense of humor about
bodily functions.

I haven't seen the commercial, and your description makes me want not
to, but I wonder if it is such a bad idea. Personally I don't pay
much attention to commercials, but I can how some people would find
this a bit offensive.


by RedheadwGlasses Posted Fri June 20, 2008 @ 12:20 AM

Gross. Thank you for the warning. I will turn the channel or leave
the room if I see this bit of idiocy come on TV.

Thanks for writing the great letter. What were they thinking?


I think this is a terrible letter... by All About the Branding Fri June 20, 2008 @ 7:42 AM

Why does it offend you? by RedheadwGlasses Fri June 20, 2008 @ 12:47 PM

It offends me.. by All About the Branding Fri June 20, 2008 @ 1:16 PM

It offends me too. by BellaSera Fri June 20, 2008 @ 1:23 PM

True by RedheadwGlasses Fri June 20, 2008 @ 1:43 PM

Yes! by BellaSera Fri June 20, 2008 @ 1:56 PM

But they claim to be... by All About the Branding Fri June 20, 2008 @ 2:22 PM

Didn't Mean That by HurricaneCentral Fri June 20, 2008 @ 2:50 PM

Okay. by BellaSera Fri June 20, 2008 @ 6:20 PM

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