I attend a university with a large number of international students. None of them speak English as their first language, and not being American citizens, none of them has a social security number. Are these people somehow not eligible for a cell phone by your logic? Or is "enabling" people in this country for purposes of education or lawful employment against your ethics? Keep in mind, I attend school in the midwestern United States; I would imagine that the Washington, D.C. area is far more multicultural than my town.

Furthermore, there IS NO OFFICIAL LANGUAGE in the United States of America (http://www.usconstitution.net/consttop_lang.html). I'm sick of people claiming that there is. It's just not the case, and whether it is your intention or not, suggesting otherwise makes you look like a poorly informed xenophobe. In areas which contain large numbers of Spanish speaking people (many of whom are citizens enjoying their constitutional right not to be discriminated against on the basis of nationality), it makes sense to put ads in Spanish, so the target market of that area can easily read them.

Anyone who cannot deal with the idea of people from many cultures speaking many languages should probably remain safely ensconced in his or her home. Multiculturalism isn't likely to go anywhere, and Cingular (one hopes) isn't likely to stop marketing to a major segment of their target demographic because you must rely on context clues to read certain signs.