The points are an incentive for you to use the card a lot, not a way of ensuring that people who aren't rich can get expensive electronics for free. There is a point to the program, but it's not to promote your interests at the expense of the company's: it's to convince you that the best way you can pursue your own interests is a way that serves them as well. It works exactly the same way that a casino is not going to give me all the benefits they give their high rollers just because I'm prepared to lose all my money at their casino -- it matters to them how much money I have to lose.

And you can throw a hissy fit about how you didn't familiarize yourself with the terms of your agreement and now you want them to act in your interest but against theirs all you want, but it's not going to work. By your own admission giving you things to which you are not entitled isn't going to result in a windfall for them: so what incentive could their possibly be for them making a special exception to the rules for you?