I would disagree... while the ad is certainly "reaching" quite a bit.. it does make a valid point. You may argue that the unbelted occupant didn't intend to harm his friends.. but the point is made... if you don't wear your belt, you endanger others. Therefore the conscious decision to NOT wear a seatbelt means putting those around you at risk.

I am a 30+ year pilot, and we can't even take the SIMULATOR onto motion, unless *everyone* including the instructor in the back, is belted in. I guarantee you, if you have a 150 body unbelted behind you,and you are involved in an accident, you are going to be injured by that person.

I think that the commercial probably could have made this point a little more politely... but then.. sometimes you need to shake people up to get their attention.