You guys are harsh! I think she means 10 am. I take my son to the movies at 10 am too! It's his naptime and I would rather have him sleep than be chasing him around the movie theater.
Next time they want you to pay, talk to the manager. They shouldn't charge until the child is old enough to understand the movie (around 3 yrs.) but they do anyway.
We have a Cinemark and they are very understanding about children, and the first showing of the movie M-F is $5.00 a person to bring in young families. It's nice that for once, someone can be nice to people with kids.