This boils down to me if indeed they changed the policy after your purchase was made.

Also why they would feel the need to post this rule immediately after your purchase if this was always their policy.

BBB does help consumers some time. I don't think that is your best option.

I don't think stores or managers are always rude because they tell you NO

That said if you really think they changed the rules on you after the purchase use one or two methods below to get this resolved.

#1 if you bought the item by credit card (some cards have warranty extensions on things you buy. Worth a try if you get no where with Toys R Us to contact the card issuers and see if they can cover the defective item.

#2 go to the South Dakota Attorney General's Office site http://www.state.sd.us/attorney/not_found.asp?404;http://www.state.sd.us/attorney/applications/search/pieday/pieday/ParentsMatter/ParentsMatter/office/default.asp

There you can alert the office of the deception in your opinion and make a report to be investigated.