I don't know what a "W-kids" is, but I am a Wegman's shopper.

It is a great store. Yes, a lot of items are popping up with their name on them. The ones use are: sour cream, milk, butter, eggs, frozen pizza, pancake syrup, pasta, bread.

I'm pretty picky and not prone to substituting a store brand. But what I have found is that all the products I have tried at Wegman's are of top quality. Their self-rising Pizza is fanatastic. The Multigrain and Whole Grain bread loaves are as good as any other brand.

I haven't been disappointed in anything branded Wegman's yet, but the list I gave is about all I have tried. I am wondering what products you have tried that are "yucky".

Wegman's caters to a very wide range of shoppers. I used to frequent a warehouse market here, and always assumed Wegman's was a store for people with fat wallets and snooty attitudes. When I started shopping there, I found that their prices are competitive, and they have higher quality (and priced) items for the well-heeled shopper as well. For example, the meat department has a wide range of grades of meat. You can pay $90 for a prime rib roast, or $27.

I was shocked that you used a phrase such as "disgusting Wegman's branded food." Perhaps you could provide details (that would be useful to Wegman's) as to specific items.