I'm not sure what the OP means by the "real deal". real deal of what? I love shopping at Wegmans, produce is brought in by local farmers when in season and the prices are decent and I personally think the wegmans brand foods are great!

If I cannot avoid bringing my 5 year old to the store with me...guess what? He sits in that cart and waits for me to get done, we play I spy and other silly games just to keep him occupied while I get groceries. I don't like those kids areas in stores, I feel like its a breeding ground for illness.

As for "profit going right into wegmans pocket", well, they ARE in business to make a profit I assume?