you've never bought a car before, eh?

Ford has NO CONTROL over what Independent Dealerships buy and sell their vehicles for. Some dealerships may have more inventory and therefore, need to sacrifice more profit to keep excess cars off the lot. They also aren't going to pay top dollar for used cars. If you get 35% - 40% of the Blue Book SELLING value, you're doing well.

& why in bloody Hades are you looking at a full size truck? As the owner (unfortunately) of an F150 myself, if I had my way, I've have stuck with the Ranger! The gas (when it goes back up) will kill you!