Subway must be ecstatic. The commericials are doing exactly what they are intended to do: get people talking about the restuarant without, apparently, turning them off Subway completely. Yup, some ad-exec earned his paycheck this week. :)

And just out of curiousity, it is incorrect to call a woman 'ma'am'? I was taught to refer to all females as 'ma'am' and all males are 'sir'.