Re: Regal Cinema showing R rated preview before a G rated movie
by David H. - Posted Thu April 21, 2011 @ 2:08 PM
Ok, please allow me to reply again. I have since seen a tv ad for what must surely be the same movie you saw advertised in the preview at the theater.
The ad I saw was promoting a movie called Priest, which is apparently a vampire movie. The rating stated in the ad was PG-13. Mars Needs Moms is rated PG.
The appropriateness of placing a preview for a PG-13 movie on a PG movie is a bit give and take. Some would be more acceptable than others.
Previews used to be "Approved for All Audiences" as indicated on the green "ratings band" screen that appears at the beginning (unless the theater removes that which they can do if they are running the show on film--digital, not so much).
Now they are "Approved for Appropriate Audiences" and even though they remain technically G-rated, they tend to be directed toward a crowd that matches the movie rating.
A theater might allow previews for ONE rating higher than the feature being shown because the previews generally are not too bad. Or they may not.
In my case, I work the projection booth at a local discount theater. Selection of previews is left up to us, however it is not our responsibility to make judgement calls based on preview content (this is because our duties require our full attention and we cannot afford the time to watch every preview before we consider how to program it). For this reason, we are frequently unaware of preview content or even what the advertised movie is about.
We program previews according to rating, sometimes allowing one rating level higher than the movie that is to follow.
It is possible that whomever programmed that preview was unaware of the specific content (were I aware of it myself, I would elect NOT to run it on a PG movie having now seen the content of the tv ad).
While not impossible, I think it doubtful that the studio required that preview to be shown with that movie. That is generally reserved for movies from the same studio. Mars Needs Moms is Disney; Priest is Sony (though their COULD be some sort of arrangement between them for such things).
I hope this information is helpful.