why would you go to 3 different WalMarts, looking or one that woould match the Food4Less price? Why not just go to Food4Less? Wouldn't you spend more in time and gas?

Please don't misunderstand, I don't think your complaint is invalid. If they are doing what you think, I agree that it could back fire and create question about the quality of a product when one doesn't really exist. I'm sure the manufactures would not be happy. Plus, it's pretty tricky.