for AT&T wireless service with the clueless dad and the pre-teen daughter who has all the answers (invisible cable). Heads up advertisers - the ADULTS are the ones doing the actual buying - if you make them look dumb you will alienate them.

Maybe 20 years ago a teenager would know more about technology than a 30-something dad, but in 2010 that dad has grown up with computers and uses them at work, most likely. He is not likely to be stupid and clueless like someone's 85-year-old grandfather.