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Re: Target Needs To Think Of All The Old Dudes
by MA Loper - Posted Tue October 24, 2006 @ 10:08 AM

Chris,

While I don't completely disagree with you, I have to point out that the whole premise of Target is not 30-50, it's young, trendy and stylish.

Sadly, that's the 18-30 demographic (Don't feel bad, my hubby don't make the grade either).

This is what people can't seem to understand.

While it's great to be so loyal to a company, there is typically something about the way the company presents itself that makes it popular or not popular. If they start changing every little aspect to please this demographic and that demographic, then they lose that certain "something" that sets them apart from the competition.

It's kind of like the premise that one size can fit everyone - we all know that's fiction.

The clothes you are looking for, Chris, just aren't in the lineup for Target's Style police. They have Isaac Mizrahi and Liz Lange and tons of international designers who are trying to repliate high fashion for people with KMart budgets. As you pointed out, these just aren't your taste.

There's nothing wrong with not being crazy about their style, but if they changed it, Target wouldn't be the company you like so much. KWIM?

As Venice pointed out, Kohl's has some pretty trendy clothes that aren't quite so "age restrictive."

I actually feel for you though, Chris - If women have it hard because of our varying sizes, men have it even harder just because male clothing is such an ignored segment.

Good luck!

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