I will say this. If the ad really did say where to line up to get a card (and I have never seen an ad say that before..not in my whole 31 years on earth and 14 years in retail) then yes, Sears is wrong and something should be done to make up for that mistake.

However, I wanted to point out that at no time was an employee obligated to speak to any customers on their way into the store. They were not on the clock yet and did not have to say a thing. I wouldnt have spoken either. I wouldnt have even looked at you all. I would have run in as fast as possible and locked the door behind me. I am sure they had no idea anyway of what was going on with the gift card situation. This issue is not their fault. I am sure many of them were just hired on for the holidays anyway and had no input into such matters.

I would say I wouldnt stand in line for hours for a gift card but who knows. I might. I did it once, while pregnant, just for a stuffed penguine. LOL! But those days are long gone. I have only shopped on a Black Friday once in many, many years and that was last year. I went out for one thing and the store I stood in line at didnt even get them in even though it was an ad item. So I went somewhere else, got a better deal and then I was done and went home. But, I think it would have to be a much better deal than 10 dollars to get me to get up that early and stand in the cold for hours.

I guess its just a learning experience that on Black Friday you should be out for the sales and not the freebies.