Put Ultimate Back in Your Crumb Cake, Entenmann's
by Venice G. - Posted Thu January 24, 2008 @ 3:01 AM
I have been purchasing Entenmann's baked goods for well over thirty years, and my family has always enjoyed the abundance of varieties you offer in cakes, donuts and cookies.
Our favorite item in your line of cakes is the Ultimate Crumb Cake, especially the chocolate version. Lately, the chocolate one has not been available in my area, so I have been purchasing the original plain one (with no filling). Each time I buy one, however, I notice that is looks less and less like the Ultimate Crumb Cake, and more like an ordinary crumb cake. At first I thought the cake was mistakenly put in the wrong box, but after purchasing a few more, I realized that was not the case. Our favorite Ultimate Crumb Cake has been reduced to just another common cake, leaving me with no incentive to choose your brand over someone else's.
I realize that the prices of ingredients such as milk and eggs have risen substantially, and normally I would suggest a price increase over a decrease in quality, but in the case of your Ultimate Crumb Cake, I can't imagine paying anymore than it already costs. The only way I would continue to purchase this item is if you restore it to the original quality without a price increase. I also realize that might result in a slight reduction in profit on this particular item, but I think it would be a small price to pay for the amount of satisfied customers who will continue to buy this product.
Thank you for considering my suggestion, and I look forward to hearing from you with good news.