Charter Should Have Family Friendly Advertisers
by Alison D. - Posted Tue April 22, 2008 @ 12:00 PM
There is an advertiser on my Charter.net email page whose content is clearly inappropriate for children and teens. It is called "True" with the sub-caption, "Live, Love, Learn" and solicits users for its own website via the use of alluring young women sucking on lollypops, leaning forward and beckoning. They silently "talk" to you - in motion at all times to attract attention. They appear to be call-girl types. When you click on the ad, it takes you to a message page with a girl in her panties and bra lying on a bed typing on her laptop. The message screen says something to the effect of, "Hey hot stuff! I'm new here - just joined yesterday. Wanna chat?"
I have teenagers and younger children who all use Charter.net email addresses. (When I shifted all of my phone service, cable tv and high speed internet to Charter last year, I took email addresses for everyone in my family at the recommendation of the agent.) I do not like that my children are exposed to this temptation while involved in something as benign as typing an email. I think that Charter should only have family-friendly advertisers on its webpages.
I have been on the sales and buying side of advertising for 25 years, and I can only assume that Charter is not aware that their ad agency has placed an adult styled ad on its email webpage (and its homepage as well). I would appreciate seeing Charter take action to remove this ad immediately. I also believe that the offending ad agency should be admonished for this blunder and asked to carefully guard ad content on Charter's webpages in the future.
Furthermore, I would very much appreciate receiving some form of communication from Charter confirming that they will/have handled this matter. While I recognize that the internet is fraught with illicit opportunities for anyone who seeks them, I believe that your webpages should be safe for all ages.