I am completely baffled by your recent TV advertisement and was hoping you (or maybe someone on PlanetFeedback.com) could explain it to me. These sorts of things tend to gnaw at me if I can't figure them out.

In the ad, a woman enters a home and joins her two friends sitting at a kitchen table. She states she has extra plane tickets for one of the two womens' families for a vacation trip, but that they will have to do something for her to win the tickets.

The woman and one of her friends begin arguing over the friend giving the other woman the phone number for her baby-sitter.

This is where I get confused.

Why exactly would someone be so resistant to provide her baby-sitter's phone number to a friend?

I have several friends with kids and each of them share their baby-sitters with the others.

I would assume that most people, if giving away free airfare to a family of four in exchange for something, would request something better like: a) that the friend babysits the other one's kids for a weekend b) the friend buys a gift certificate for the other friend or c) something of more consequence and worth than just someone's phone number.

Perhaps you should re-think your choice of ad agencies. McDonald's apparently has a good ad company they're working with right now as that "leave breakfast to the professionals" ad they're running is hilarious.

In any case, this is bugging the crap out of me so an explanation as to why this ad is considered funny....or perhaps why someone would be so resistant to sharing a phone number with a good friend....could help me put my curious mind to rest.