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Racist Behavior & Humiliation at Target
by Nancy M. - Posted Fri September 17, 2010 @ 12:00 PM

The treatment that I received today at the Target Store in South Plainfield, New Jersey was very humiliating and racist. Everytime, I go into this store and this particular front end manager is in charge there's always a problem with the coupons I present for the items that I am purchasing. The person that I am talking about is named Erin. I feel honestly that I am targeted out because of the color of my skin.

For the record, I use real coupons from the Sunday paper and internet and I am aware of the store policy on the usage of coupons. I am in no way trying to pass a coupon for an item that I am not purchasing. The incident today had more to do with the fact that I am force to empty the grocery bags so that she can triple check that I am purchasing the right items. Needless to say that you can see in my reusable bags clearly without having to empty them what's in it. On top of that the the coupon read $2.50 off the purchase of 3 items yet for some odd reasons it only takes the price of one item off. To be more clear I purchased 3 packages of Huggies Wipes that cost $2.39 each and the coupon read Save $2.50 off the purchase of 3 huggies wipes. The system only took $2.39 and Erin was arguing that is what the system can take off and no more which I was arguing that the system was wrong. Since, I had my young baby with me and already 15 minutes had elapsed in her searching every item in my bags I just settled and let it be. I also had a $5.00 coupon for Kraft cheese which I could not use at all which meant that I had to leave 5 packages of cheese behind as I could not use my coupon according to her. At this point, I was so angry that i just wanted to pay and I asked for my Kraft coupon back and yet they were willing to charge me for the cheese eventhough it had been taken out of my bags at my request. The icing on the issue was that I did not receive the credit for using reusable bags. Not only did the store profit 11 cents but also 20 cents on my four bags.

In addition, the angry stares and remarks that I had to put up with from the other customers being forced to wait due to the coupon issues created by ERIN really made me very furious.
I wonder what kind of people you have for you front end as well as how do these people can effectively train the cashiers. Today, I draw the line of racism and humiliating by Target towards people of color. I know the company would probably say that I am exagerating things but I had more than enough from this employee of your company. I should also don't need to feel that I need to go out of the way to shop at other Targets instead of my local store just to avoid any issues with this person.

Provide effective training for all of the cashiers on all procedures including coupons. Due to the bad economy more people are turning to using coupons to save money and people should not have be humiliated and inconvenienced. Customer should not have to feel like the bad guy because the front end manager actions and remarks on the usage of coupons.

The computer system needs to be updated to provide LOGIC that processes coupons correctly to minimize waiting and issues for the costumers. Remember that if the costumer is disatisfied that translates to less business for the store. The internet provides a great tool to peopleto share their shopping experiences and in this case I don't recoomend people to shop at this store. No wonder Good Morning America from time to time reports on the abuse of stores against consumers and Target is always mentioned.

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