I was shocked to see how blatantly you advertise high quality bacon, but when I bought a packet only the 3 strips that was visible through the see-through 'window' was real bacon, the rest was fat. I actually took a photograph and was shocked and horrified. Your are selling poor quality fat.... that's all.
A company like yourself that prides it in years of tradition should be reported to the FDA as it is unacceptable. I know the economy is tough, but do you have to rip off your customers?

Acknowledge there has been a drop in standards in public e.g. your website and recall and replace.
Also confirm how you have improved your QA standards.