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Another Example of Robotic Customer "Service"--This Time Courtesy Of Barnes And Noble
Posted Thu May 18, 2006, by Barbara T. written to Barnes & Noble
Write a Letter to this Company
Now is really not the time
On May 16th, I was shopping at the Barnes & Noble Booksellers in the Firewheel Town Center in Garland, Texas.
I was there to purchase a birthday gift, and unfortunately, I happened to have my 2 year old daughter with me, who chose to behave like a 2 year old while waiting in the checkout line.
That is to say, she had a tantrum. A loud and unpleasant one at that. Normally, I would just leave the store if my child is behaving badly, but this time I really did need to purchase this gift, and I knew I would not have time to come back to the store.
So I smiled tentatively at my fellow customers, and murmured apologies as I gently but firmly restrained my little tantrum tosser.
There was a bit of line gathering behind me, and the lone cashier called twice for backup, but received no help.
These were the circumstances as I approached the checkout counter; a line of 5 or 6 customers behind me, and a screaming, thrashing child in my arms.
The clerk, a middle-aged gentleman with glasses and a beard, politely asked if I was a "member". I answered "no", in what I hoped was a subject-closing tone of voice. Alas, the clerk did not pick up on this, and began the standard spiel about the benefits of membership.
Now I understand that your employees are probably required to ask about and upsell memberships. However, there is something to me said for "reading the room" as it were. Few people are receptive to a sales pitch when they are coping with an unruly toddler.
I really just wanted to get out of there as quickly as possible, and I am sure the people behind me wanted the exact same thing. And in fact, that is exactly what I told the bookseller, when I interrupted him to ask him to please just finish my transaction.
The next time I am in that store, I intend to try and find that clerk to apologize for my brusqeness. But I do think that part of any customer service training ought to include some basic tips on recognizing body language, picking up on subtle and not-so-subtle tips. And basic hints like "when you have a line of customers waiting, try not to prolong each transaction."
Thank you for your time,
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by Nay Posted Wed July 5, 2006 @ 10:35 AM
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I commend your letter because you did not blame the cashier for being "corporately brainwashed"
Unfortunately, I doubt BN, Borders or any other large retail chain will change their policies.
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by Brightie Posted Sat May 20, 2006 @ 5:04 AM
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Mine are a little older now, but there was nothing more mortifing to me when my kids were little than when they had a temper tantrum.
I had my son when I was 19, and a little on the niave side. I decided I'd be fine to take him out to eat with me at a buffet when he was about 18 months old. He was usually good at restaurants. However, that particular time, he cried, screamed, kicked his high chair so hard he almost tipped it over, and while I was getting his food reached over to someone sitting at a table beside us and yanked the butterfly clip out of her hair!!! Needless to say, we left in a hurry, both of us still hungry, and me stressed and nearly weeping.
This is why I have Mother's Day. To remind him of the things he did to me when he was younger. ;o)
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LOL!
by Brightie Mon May 22, 2006 @ 11:01 AM
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by L E Posted Fri May 19, 2006 @ 11:12 PM
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This is a good letter, and I'm so glad you didn't blame the cashier. Working for a large retail corporation, it is east to become--shall we say--brainwashed? If Barnes and Noble is anything like my company, they constantly drill you over and over and over to make sure you tell everyone about the store credit card/membership. My store goes as far as to have "secret shoppers" who come in, and if you're caught checking them out without telling them about a promotion, you can receive at least verbal corrective action. With these kinds of things hanging over your head, it's very easy to become a corporate robot. It's good you blame the company policy rather than the idividual person.
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I applaud your understanding of the clerk's predicament! Most people would have choosen to see the clerk as part of a big, faceless machine. You admit here that he was simply doing what he had been told to do, and address your suggestion to the company, which is who really needs to address it.
I think there's an excellent chance that the company will respond to this letter, and if they don't, it won't be because you didn't approach them professionaly. Kudos to you!!
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by p d Posted Fri May 19, 2006 @ 6:08 PM
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Barbara, you wrote a very good letter and it's nice of you to want to apologize the the cashier.
I've dealt with customers who have kids acting up and I try to get the transactin done as fast as possible because I can see the parents starting to get upset.
Maybe the cashier was under the gun as far as offering the membership.
One more thing----I had a customer that was rude to me one day. She came in a few days later for a copy job. I happened to be working that day and she apologized up one side and down the other. Now she's one of my favorite customers!
It'll make that cashiers' day if you seek him out.
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DPS
by *Brenda* Fri May 19, 2006 @ 6:19 PM
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by Jeffrey Posted Fri May 19, 2006 @ 12:46 PM
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I so want to agree with you on this one. I really do.
However, there was a simple solution to your problem. When the clerk tried to up-sell, say a simple "No thank you. I'd just like to complete my transaction and leave." I see from your letter that you did just this.
You see, while we'd hope that everyone in the world would take the time to size up a situation (even one that is, quite litererally, screming in their face), we can't just expect this to happen.
Some people are new to their job and don't want to rock the boat by not up-selling. Others aren't real good at judging situations and making their own decisions. Some people don't like kids and see no need to customize their lives around how well (or not) you control your own child.
On this last point, I have a feeling that the swarms of child-haters here on PF will comment and pick on you child, on your parenting, and how a child in the throes of a tantrum does not belong in a book store.
And while I know, right now, I won't agree with their tone, there are a few things I would agree with. First, let me say that I have a child who tends to throw a tantrum at Barnes & Noble. Mainly because he doesn't like to leave the children's book area where they have a stage, train set, and other things. So, I know what it's like to have to pay with a screaming kid.
However... I (like you) make it my job to get out as efficiently as possible. In some cases, this means making the decision not to purchase. Birthday or no, if my child is being disruptive, it's my job as a parent to not ruin everyone else's day. On the flip side, I do not "give in" to my child. He is of the age where I simply remove him from the store, calm him down, and only then do I return to complete my transaction. As a parent, know that time has a whole different meaning. I need to pay, right now, is not the only option, you know?
In the end, my point is that you don't need to blame anyone else for a situation like this. You do, as you did, and notify the clerk that you are not interested. Or, if your child is being disuptive, you leave the store and return when you child is feeling better.
Now, you do make a slightly different point at the end, which is that clerks need to be efficient, no matter what, especially when there is a long line. Again, some clerks don't have the smarts, sense, or caring to vary what they do based on external factors. However, from what you've written, I really don't see any extraordinary delay.
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Sheesh
by Iconophiliac Sat May 20, 2006 @ 2:29 PM
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by JME Posted Sat May 20, 2006 @ 1:11 AM
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But what exactly is "the OP"? I see it refered to in many letters, but I don't know what it stands for...
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by olie Posted Sat May 20, 2006 @ 1:40 PM
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It's a shorthand way of saying "the lady/guy who started this thread".
Here on PlanetFeedback(PF), OP means the person who wrote the original letter.
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