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"Don't want my dinner from a big machine..."
Posted Tue May 30, 2006 11:14 pm, by Angela N. written to Subway (Sandwich Shops)
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So I'm minding my own business in my home watching Law & Order, when the most garish commercial I recall ever seeing comes on: "I don't want no burger/I say down with clowns today/I want a fresh delicious sandwich like/the submarines that they serve at subway." You know what I'm talkin' about -- that chick who looks like Kate Capshaw from the Indiana Jones movie, all the makeup, the ratted hair... the VERY BAD LIP SYNCHING. Sometimes, the commercial is even cut super short to fit an abbreviated commercial slot, and it's cut so it doesn't even rhyme.
And this commercial is on A LOT--multiple times a night, sometimes TWICE in the same commercial break.
I'd like to make you an offer. I will go downstairs every single week for as long as I work in my current building and I will buy a sub sandwich from the Subway in the food court. Tiffany now runs the place and since she took over, those guys are the nicest, most polite fast food employees around ("yes, ma'am," "no, ma'am," "You have yourself a great weekend, ma'am."). I even forgive them calling me "ma'am" instead of "miss."
I will even encourage every person I know who has complained about this commercial (coworkers were talking about it in the lunchroom the other day, another one sent an email around, wondering whether he'd moved back in time while he slept) to buy a Subway sandwich as often as possible.
In return for my purchasing a sub (and occasionally a bag of chips or a cookie) (and for encouraging others to do so), you will take that 20-year-old eyesore of a commercial off the air.
Thank you advance for your cooperation. It's a pleasure doing business with you. I'll give Tiffany your best wishes.
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by Serinity Posted Tue August 15, 2006 @ 6:56 PM
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Never seen it, but i'm glad they diss burgers and greasy chicken though. It's pretty easy to veg-up a sub at subway, especially compared to the lack of veg options at McDonalds and the fact that KFC sucks nomatter what right now.
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by StPaul_Mitchell Posted Sun June 25, 2006 @ 9:53 PM
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It's not Parker Posey in the ad. It originally ran nationwide in 1985, then brought back in the early 90's. Below is a article from my local paper with all the answers for you.
StPaul Mitchell
Yes, you've seen this ad before
Bringing back decade of big hair, stiletto heels works for Subway
BY AMY CARLSON GUSTAFSON
Pioneer Press
While Subway is known for the slogan "Eat Fresh," one of the fast-food chain's TV commercials is a bit stale.
You've probably seen it: A guy with a Mohawk tries to tempt a woman sporting ratted hair and tons of makeup with a burger. "I don't want no burger," she sings as clowns fall down in the background. "I don't want no greasy chicken," she announces a few seconds later after giving a stiletto-heeled kick to a KFC-inspired bucket. Then, a couple of teenage girls share a shot with a nasty looking conveyor belt full of burgers.
When the 29-second spot began airing in April, folks took notice. Bloggers began to inquire about the dated commercial. One woman went so far as to post a letter she wrote to Subway in which she offered to buy more subs if they would pull the "garish" commercial. Rumors even started that one of the teen girls in the ad was a young Parker Posey.
"It works," says Eric Loeffler, vice president of marketing communications and creative services at Nemer Fieger, the locally based ad agency that worked with regional Subway franchises to revive the commercial.
Loeffler claims Subway sales have increased, but that's as much sales information as he'll share. He also says that the spot is airing in parts of Minnesota, Wisconsin and Iowa and that the commercial originally aired nationwide in 1985 and later again in the early '90s. Its ending, when a Valley Girl-tinged voice announces a foot-long sub deal, is actually new but made to look and sound like the '80s.
John Rash, senior vice president, director of broadcast negotiations at Campbell Mithun Advertising in Minneapolis, says that most of the time when old commercials are brought back to life, it's because of a familiar jingle or phrase (think: Pop, pop, fizz, fizz). In the case of the Subway commercial, Rash says it's more about the era.
"What's most compelling about this spot coming back is that it's more evocative of an era than it is of a specific spot," says Rash. "It's a clever device to get increased viewing, particularly with the younger demographic who are harder to find in television."
Loeffler won't say how long the commercial will continue to run, but he's pretty happy with the buzz both good and bad it has generated.
"If people are talking about it, and it works mission accomplished," he says.
As for those Parker Posey rumors?
"She is not in this commercial," her manager, Frank Frattaroli, wrote via e-mail Thursday.
Amy Carlson Gustafson can be reached at agustafson@pioneer press.com
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by Roger Lillemoen Posted Mon June 19, 2006 @ 6:09 PM
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I really like the commercial you mention above. I want to know who thw girl with the ratted hair is (anyone famous?)...and the two dark-haired girls (twins?) who are near the end. Is it really 20 years old? I know it was on a long time ago. Roger L.
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They didn't read my letter, they merely skimmed it and coded it "negative" or something and sent me a letter apologizing for offending me, and said they do their best to create "fun" commercials people will enjoy.
Eh. Whatever. If I wanted a letter to get a response from a form letter that showed no one actually read it, I'd write to a congressman.
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by Can'tStopTheSignal Posted Mon June 5, 2006 @ 6:07 PM
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So it's NOT just Columbus, Ohio, stations running that commercial? I'm relieved...we're a test market and get some of the crappiest commercials sometimes...but yes, please do take it off the air Subway.
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Just remember, Angela, that if you encourage the commercial and make it appear successful by increasing your purchases from the company, the company will only be lured into continuing to play the commercial. True consumer power is using your money to teach a lesson - if the commercial continues, your purchases will not.
Thank you for speaking out against the mental onslaught of repetitive commercials.
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by nick l Posted Sat June 3, 2006 @ 6:21 PM
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You know, the ones with the buggly eyes who sang songs
"WE LOVE THE SUBS....'CUZ THEY ARE GOOD TO US!"
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by Julie2071 Posted Sun June 4, 2006 @ 1:44 PM
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I'm not sure why though...
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My little sister and I sang that for her voicemail greeting one afternoon.
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by Gdess74 Posted Thu June 1, 2006 @ 12:57 PM
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"The backs of my legs..are stickin' to the PLEATHER!"
That commercial just popped into my head.
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by Cynical Erik Posted Thu June 1, 2006 @ 9:41 AM
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Don't want my dinner from a big machine? Isn't that the name of a Frank Zappa song?
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I actually like the commercial.
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by Peregrina Posted Wed May 31, 2006 @ 11:01 PM
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Subway must be ecstatic. The commericials are doing exactly what they are intended to do: get people talking about the restuarant without, apparently, turning them off Subway completely. Yup, some ad-exec earned his paycheck this week. :)
And just out of curiousity, it is incorrect to call a woman 'ma'am'? I was taught to refer to all females as 'ma'am' and all males are 'sir'.
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by vc Posted Wed May 31, 2006 @ 8:40 PM
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I haven't had the joy of seeing that one. Still just that damn Jared. I'm sure he's a nice guy and all, but weren't his 15 minutes up a LONG time ago.
And while I'm at it, if there are any ad folks out there, let me give you a piece of advise. Gilbert Godfried should never work again. There, I feel better. Can anyone imagine the sheer hell of having dinner with him and the woman who played "The Nanny"?
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Yeah.
by vc Thu June 1, 2006 @ 2:17 AM
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by dragonflygrrl Posted Wed May 31, 2006 @ 8:20 PM
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Angela, you are hysterical. I haven't seen the commercial you are talking about, but there are a couple of real old chestnuts in our area too that I would gladly pay to see go. I am with you about the ma'am crap, too. It still happens pretty rarely, but I see a time coming when it becomes commonplace. I looked about 14 when I was 20, and on a good day I still get carded to buy a six pack, but I'll be 27 in September, and all good things must end. Icon, you'll understand in a few years, trust me. ;)
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by Iconophiliac Posted Wed May 31, 2006 @ 7:37 AM
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" I even forgive them calling me "ma'am" instead of "miss.""
Wow, you are so generous and kind-hearted, to excuse that kind of behaviour.
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Nope :)
by Iconophiliac Wed May 31, 2006 @ 6:42 PM
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Angela
by p d Wed May 31, 2006 @ 6:14 PM
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by p d Thu June 1, 2006 @ 2:16 PM
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by dantsea Posted Wed May 31, 2006 @ 12:15 AM
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Yikes. Sounds absolutely dreadful. I'm glad we only get the Jared peeling off a fat suit ones here in WA.
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