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"Don't want my dinner from a big machine..."

Posted Tue May 30, 2006 11:14 pm, by Angela N. written to Subway (Sandwich Shops)

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So I'm minding my own business in my home watching Law & Order, when the most garish commercial I recall ever seeing comes on: "I don't want no burger/I say down with clowns today/I want a fresh delicious sandwich like/the submarines that they serve at subway." You know what I'm talkin' about -- that chick who looks like Kate Capshaw from the Indiana Jones movie, all the makeup, the ratted hair... the VERY BAD LIP SYNCHING. Sometimes, the commercial is even cut super short to fit an abbreviated commercial slot, and it's cut so it doesn't even rhyme.

And this commercial is on A LOT--multiple times a night, sometimes TWICE in the same commercial break.

I'd like to make you an offer. I will go downstairs every single week for as long as I work in my current building and I will buy a sub sandwich from the Subway in the food court. Tiffany now runs the place and since she took over, those guys are the nicest, most polite fast food employees around ("yes, ma'am," "no, ma'am," "You have yourself a great weekend, ma'am."). I even forgive them calling me "ma'am" instead of "miss."

I will even encourage every person I know who has complained about this commercial (coworkers were talking about it in the lunchroom the other day, another one sent an email around, wondering whether he'd moved back in time while he slept) to buy a Subway sandwich as often as possible.

In return for my purchasing a sub (and occasionally a bag of chips or a cookie) (and for encouraging others to do so), you will take that 20-year-old eyesore of a commercial off the air.

Thank you advance for your cooperation. It's a pleasure doing business with you. I'll give Tiffany your best wishes.


Reply



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by Serinity Posted Tue August 15, 2006 @ 6:56 PM

Never seen it, but i'm glad they diss burgers and greasy chicken
though. It's pretty easy to veg-up a sub at subway, especially
compared to the lack of veg options at McDonalds and the fact that KFC
sucks nomatter what right now.

Reply
by StPaul_Mitchell Posted Sun June 25, 2006 @ 9:53 PM

It's not Parker Posey in the ad. It originally ran nationwide in 1985,
then brought back in the early 90's. Below is a article from my local
paper with all the answers for you.
StPaul Mitchell


Yes, you've seen this ad before
Bringing back decade of big hair, stiletto heels works for Subway
BY AMY CARLSON GUSTAFSON
Pioneer Press

While Subway is known for the slogan "Eat Fresh," one of the fast-food
chain's TV commercials is a bit stale.

You've probably seen it: A guy with a Mohawk tries to tempt a woman
sporting ratted hair and tons of makeup with a burger. "I don't want
no burger," she sings as clowns fall down in the background. "I don't
want no greasy chicken," she announces a few seconds later after
giving a stiletto-heeled kick to a KFC-inspired bucket. Then, a couple
of teenage girls share a shot with a nasty looking conveyor belt full
of burgers.

When the 29-second spot began airing in April, folks took notice.
Bloggers began to inquire about the dated commercial. One woman went
so far as to post a letter she wrote to Subway in which she offered to
buy more subs if they would pull the "garish" commercial. Rumors even
started that one of the teen girls in the ad was a young Parker
Posey.

"It works," says Eric Loeffler, vice president of marketing
communications and creative services at Nemer Fieger, the locally
based ad agency that worked with regional Subway franchises to revive
the commercial.

Loeffler claims Subway sales have increased, but that's as much sales
information as he'll share. He also says that the spot is airing in
parts of Minnesota, Wisconsin and Iowa and that the commercial
originally aired nationwide in 1985 and later again in the early '90s.
Its ending, when a Valley Girl-tinged voice announces a foot-long sub
deal, is actually new but made to look and sound like the '80s.

John Rash, senior vice president, director of broadcast negotiations
at Campbell Mithun Advertising in Minneapolis, says that most of the
time when old commercials are brought back to life, it's because of a
familiar jingle or phrase (think: Pop, pop, fizz, fizz). In the case
of the Subway commercial, Rash says it's more about the era.

"What's most compelling about this spot coming back is that it's more
evocative of an era than it is of a specific spot," says Rash. "It's a
clever device to get increased viewing, particularly with the younger
demographic who are harder to find in television."

Loeffler won't say how long the commercial will continue to run, but
he's pretty happy with the buzz both good and bad it has generated.

"If people are talking about it, and it works mission accomplished,"
he says.

As for those Parker Posey rumors?

"She is not in this commercial," her manager, Frank Frattaroli, wrote
via e-mail Thursday.

Amy Carlson Gustafson can be reached at agustafson@pioneer press.com

Reply


That's hilarious! by RedheadWGlasses Mon June 26, 2006 @ 1:00 PM
by Roger Lillemoen Posted Mon June 19, 2006 @ 6:09 PM

I really like the commercial you mention above. I want to know who thw
girl with the ratted hair is (anyone famous?)...and the two
dark-haired girls (twins?) who are near the end. Is it really 20 years
old? I know it was on a long time ago. Roger L.

Reply


I got a letter from Subway by RedheadWGlasses Mon June 5, 2006 @ 7:37 PM
by Psychobabble Posted Tue June 6, 2006 @ 12:45 PM

lol

Reply
by Can'tStopTheSignal Posted Mon June 5, 2006 @ 6:07 PM

So it's NOT just Columbus, Ohio, stations running that commercial? I'm
relieved...we're a test market and get some of the crappiest
commercials sometimes...but yes, please do take it off the air Subway.

Reply

by Consumer Advocate Posted Sun June 4, 2006 @ 9:46 AM

Just remember, Angela, that if you encourage the commercial and make
it appear successful by increasing your purchases from the company,
the company will only be lured into continuing to play the commercial.
True consumer power is using your money to teach a lesson - if the
commercial continues, your purchases will not.

Thank you for speaking out against the mental onslaught of repetitive
commercials.

Reply

by NJA Posted Fri June 2, 2006 @ 12:32 PM

I hated the Quizno's talking baby commercials at first, but then they
grew on me. You know what they say, if you can't beat 'em...

Reply


I liked the rodents better by nick l Sat June 3, 2006 @ 6:21 PM


I loved that one too! by Julie2071 Sun June 4, 2006 @ 1:44 PM


I loved that... by RebeccaBee Wed June 21, 2006 @ 9:02 PM

by Gdess74 Posted Thu June 1, 2006 @ 12:57 PM

"The backs of my legs..are stickin' to the PLEATHER!"

That commercial just popped into my head.

Reply

by Cynical Erik Posted Thu June 1, 2006 @ 9:41 AM

Don't want my dinner from a big machine? Isn't that the name of a
Frank Zappa song?

Reply


by GuestsSuck! Posted Thu June 1, 2006 @ 1:53 AM

I actually like the commercial.

Reply
by Peregrina Posted Wed May 31, 2006 @ 11:01 PM

Subway must be ecstatic. The commericials are doing exactly what they
are intended to do: get people talking about the restuarant without,
apparently, turning them off Subway completely. Yup, some ad-exec
earned his paycheck this week. :)

And just out of curiousity, it is incorrect to call a woman 'ma'am'? I
was taught to refer to all females as 'ma'am' and all males are 'sir'.

Reply


Ma'am vs. miss... by dragonflygrrl Thu June 1, 2006 @ 10:35 AM


I was just joking by RedheadWGlasses Thu June 1, 2006 @ 12:51 PM

Oh... by Peregrina Fri June 2, 2006 @ 12:12 AM


You are correct by JenMo Sat June 3, 2006 @ 1:56 PM

by vc Posted Wed May 31, 2006 @ 8:40 PM

I haven't had the joy of seeing that one. Still just that damn Jared.
I'm sure he's a nice guy and all, but weren't his 15 minutes up a
LONG time ago.

And while I'm at it, if there are any ad folks out there, let me give
you a piece of advise. Gilbert Godfried should never work again.
There, I feel better. Can anyone imagine the sheer hell of having
dinner with him and the woman who played "The Nanny"?

Reply


AW JEEZ,DID YOU HAVE TO? by nick l Thu June 1, 2006 @ 1:02 AM


Yeah. by vc Thu June 1, 2006 @ 2:17 AM


by dragonflygrrl Posted Wed May 31, 2006 @ 8:20 PM

Angela, you are hysterical. I haven't seen the commercial you are
talking about, but there are a couple of real old chestnuts in our
area too that I would gladly pay to see go. I am with you about the
ma'am crap, too. It still happens pretty rarely, but I see a time
coming when it becomes commonplace. I looked about 14 when I was 20,
and on a good day I still get carded to buy a six pack, but I'll be 27
in September, and all good things must end. Icon, you'll understand
in a few years, trust me. ;)

Reply


27 is hardly "old" by Iconophiliac Thu June 1, 2006 @ 8:20 AM


I'll second that. by Cynical Erik Thu June 1, 2006 @ 9:40 AM


I love you guys! by dragonflygrrl Thu June 1, 2006 @ 10:39 AM


I like you guys... by Iconophiliac Thu June 1, 2006 @ 11:26 AM


It's not as bad as it sounds, Icon by RedheadWGlasses Thu June 1, 2006 @ 1:11 PM


You whipper snappers by vc Thu June 1, 2006 @ 2:13 PM


You are absolutely right! by dragonflygrrl Fri June 2, 2006 @ 3:43 PM


Haha, Anytime by Iconophiliac Sat June 3, 2006 @ 7:52 AM

by Iconophiliac Posted Wed May 31, 2006 @ 7:37 AM

" I even forgive them calling me "ma'am" instead of "miss.""

Wow, you are so generous and kind-hearted, to excuse that kind of
behaviour.

Reply


I meant by RedheadWGlasses Wed May 31, 2006 @ 10:00 AM


ohhhhhhhhhhhhhhhhh by Iconophiliac Wed May 31, 2006 @ 3:43 PM


You'll understand by RedheadWGlasses Wed May 31, 2006 @ 5:16 PM


Nope :) by Iconophiliac Wed May 31, 2006 @ 6:42 PM

Angela by p d Wed May 31, 2006 @ 6:14 PM


You don't look a day over 38! ; ) by RedheadWGlasses Thu June 1, 2006 @ 12:46 PM

38 by p d Thu June 1, 2006 @ 2:16 PM
by dantsea Posted Wed May 31, 2006 @ 12:15 AM

Yikes. Sounds absolutely dreadful. I'm glad we only get the Jared
peeling off a fat suit ones here in WA.

Reply


I just saw that one last night! by RedheadWGlasses Mon June 5, 2006 @ 1:12 PM




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