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Target Needs To Think Of All The Old Dudes
Posted Mon October 23, 2006 12:00 pm, by Chris C. written to Target
Write a Letter to this Company | Rate this Company
Ever since I moved to Dallas, I've been enamored of Target stores. All of the competitors pale in comparison.
I can usually find what I need and the price/quality are great.
However, there's one area where you fall short: the men's clothing department. Most of what you carry in men's clothing is geared toward 18-25 year-olds. Nothing wrong with appealing to a specific demographic, but us older (and not so skinny) guys are left in the lurch. I am distressed that the 'fitted' look is back because my body doesn't lend itself to that particular trend very gracefully. I look like a stuffed sausage, to be blunt.
Granted, I can easily go to any one of dozens of other places to get clothes, but I'd love for Target to apply that same stylish sensiblity that you afford your furnishings to your men's clothing. And by 'men's', I mean guys in the age range of 30-50!
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by Angelic Princess:) Posted Sat June 9, 2007 @ 1:02 AM
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Target is JUST the same as walmart.. but cleaner (to me)... so why shoulnd't they carry the same kind of cloths? "They dont want people like you shopping there"? way to be nice about it (hope you can sense my sarcasm)
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That sucks that they dont have clothes that you like or are ur size or ur style. Im sorry man, maybe they will listen to you and get different clothes.
x3
Nicole.
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by The_Murphdawggie Posted Wed October 25, 2006 @ 12:36 PM
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I have a friend that worked at Target for three years until graduating from college recently. He loved his job in produce, but was disgusted with some of Target's corporate policies. He learned that Target's goal was to try to be the "Trendy" retail store. As a result, they tried their best to hire young sales associates whenever they could, and tried to cater to younger people.
As a result, I refuse to shop at Target for anything.
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by Jeffrey Posted Wed October 25, 2006 @ 11:19 AM
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...from the "Carry clothes for larger women" letters.
In the end, "carry clothes for old dudes" is the same as "carry clothes for larger women." It's a request to stock clothes that appeal to an audience that it's being well served by the stores. In the end, Target is going to decide who their target (no pun intended) audience is and they'll focus on that. Letting them know that, yes, you'd buy there if only they carried clothes for you is a good thing.
OK, so what's different.
First, let me caveat that when I say "carry clothes for larger women letters," I'm not referring to the topic. I'm referring to SPECIFIC examples I've read here at PF.
What's different is that, unlike those SPECIFIC examples, this is a request/suggestion and not a demand.
Chris doesn't claim that he's being discriminated against. He doesn't indicate that Target is at fault for his body image.
It bothers me when I see someone make claims that Target is harming them or is discrimating because they don't cary XYZ. If Target isn't making money on plus-sized clothes, they are free to drop them. If Target isn't making money on clothes people people in my age bracket, then it's their decision.
So, while Chris does joke about body image, he doesn't pin it on Target. He doesn't demand.
Even his "distressed" comment comes off as a bit of funny self-deprication, as opposed to "I've been victimized because I don't have a skinny body."
It's all in how you word things, people.
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Exactly
by snurli Thu October 26, 2006 @ 10:49 AM
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I think it's a great letter. You're telling them what you'd like them to carry, not demanding or making idle threats.
Target is way too trendy for me, and I don't mean "stylish." I mean, stuff is on the shelves for a short time and then they phase it out and introduce a new "look." I am not interested in a disposable lifestyle, either in my clothes or in my household items.
I hope Target listens to your suggestion!
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by p d Posted Tue October 24, 2006 @ 10:50 AM
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I love you're letter. Especially the stuffed sausage line! Cracked me up. :)
I agree with you about their clothing. It's the same for women. I really wish they'd think of older people. It's not just "kids" that shop there.
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by MA Loper Posted Tue October 24, 2006 @ 10:08 AM
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Chris,
While I don't completely disagree with you, I have to point out that the whole premise of Target is not 30-50, it's young, trendy and stylish.
Sadly, that's the 18-30 demographic (Don't feel bad, my hubby don't make the grade either).
This is what people can't seem to understand.
While it's great to be so loyal to a company, there is typically something about the way the company presents itself that makes it popular or not popular. If they start changing every little aspect to please this demographic and that demographic, then they lose that certain "something" that sets them apart from the competition.
It's kind of like the premise that one size can fit everyone - we all know that's fiction.
The clothes you are looking for, Chris, just aren't in the lineup for Target's Style police. They have Isaac Mizrahi and Liz Lange and tons of international designers who are trying to repliate high fashion for people with KMart budgets. As you pointed out, these just aren't your taste.
There's nothing wrong with not being crazy about their style, but if they changed it, Target wouldn't be the company you like so much. KWIM?
As Venice pointed out, Kohl's has some pretty trendy clothes that aren't quite so "age restrictive."
I actually feel for you though, Chris - If women have it hard because of our varying sizes, men have it even harder just because male clothing is such an ignored segment.
Good luck!
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by vc Posted Mon October 23, 2006 @ 10:12 PM
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But Mott the Hoople sang about "All the YOUNG Dudes" not all the old dudes.
I agree though. I don't buy anything but shirts at Target, but that can even be a task. I just want plain shirts with nothing on them, but it seems that they have them once in a while.
Has anyone seen the fake vintage rock shirts? Target has lots of them. I don't get those at all.
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by Gino Version 1.2 Posted Mon October 23, 2006 @ 9:49 PM
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Great Letter Chris,
I find the same issue at my Target here too. I do hope they can find something other than the old "Haggar" standby of stodgy style clothing for us guys. It would be nice because I like a lot of their items... they're not all the run of the mill merchandise and you really can find some "with it" styled stuff (michael graves) at pretty decent price points. It would be nice to be able to do our clothes shopping at the same time and save a trip to another store.
Very well written Letter!! Hope they listen.
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by Venice~PFB Site Moderator Posted Mon October 23, 2006 @ 6:46 PM
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How nice to hear from a guy about Target's lack of clothing styles and sizes. I guess this complaint isn't limited only to women. I don't know how much feedback it will take for Target to get the message, as they seem determined to cater to people of certain sizes while leaving others out in the cold, literally.
The men's department in Target is one of the worst I have ever seen. My son refuses to even look there any more, and I never see anyone else looking either.
I wouldn't hold my breathe waiting for Target to accommodate your needs. They don't seen interested in providing all of their customers with equal choices. I'd like to think your letter might make a difference, but I honestly don't think it will.
My advice? Try Kohl's. They have a much wider selection of clothing, the quality is better and the prices are similar due to sales and discounts.
Happy shopping!
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