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Progressive Commercial - Who Wants To Be Quiet?

Posted Sun July 29, 2007 1:27 pm, by Robert B. written to Progressive Auto Insurance

Write a Letter to this Company

Every time I see the "Crazy Woman with Kids" commercial, as I like to call it, I have to wonder what it is that you are trying to get across to your potential customers.

You know, the one where the Progressive rep stops by to deliver papers to a frazzled woman who is watching a house filled with four little kids. It's cute how giddy and weird she is when she greets the guy, but then when she closes the door we hear...


What the heck is that supposed to be? The first time I saw this commercial I thought it sounded like a gunshot... further viewings made me also consider that it could be one of the children only being hit by a 2x4 instead of being shot. ;-)

I mean, it's a funny commercial... it doesn't offend me or anything... I'm just not sure what it is you're wanting us all to think with that last little part. Kinda creepy.


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by KamenRiderOsaka Posted Mon August 6, 2007 @ 1:19 PM

If it makes anyone feel better, I saw this commercial yesterday, and
they took the sound of the "wham" out. The commercial hasn't been
changed, but the loud noise has been removed. I guess they got a lot
of complaints and removed the sound byte as to not offend people.


by Adam Drelles Posted Mon July 30, 2007 @ 9:17 PM

Maybe you should just turn your TV off. If your writing a letter to
complain about something like that, you REALLY need to get out more.
Kids break things, parents are busy, and the commercial was trying to
emphasize that. Are you sheltered?


Yes. by Rubbertoe (.com) Mon July 30, 2007 @ 10:30 PM

Was it a complaint? by April Smith Thu August 2, 2007 @ 1:47 PM

by LurkerNoMore Posted Mon July 30, 2007 @ 2:22 PM

I wonder if some people have already complained about this, since the
one shown in my area cuts off right after she closes the door and
says, "who wants to be quiet?"


by Adam S Posted Mon July 30, 2007 @ 1:55 AM

Here is a link to the commercial..It does kind of sound like a gun


watching a 2nd time by Adam S Mon July 30, 2007 @ 1:56 AM

by Bobosgirl Posted Mon July 30, 2007 @ 12:12 AM

Actually, if you watch the commercial again, she tells the guy from
progressive that she has 4 boys and that taking them anywhere together
is a big hassle.In the meantime, they are using those huge foam
swimming pool noodles to bash each other over the head and jump on the
couch. I was surprised that you were able to hear what she says after
she closes the door. i hear the crash, but even after turning our tv
volume up, I didn't catch it. I think the crash is just that- a crash.
Where did you grow up that this sounds like a gunshot? I think
progressive's point was- busy Mom, Progressive comes to you, relieves
some of your stress.


hill people by Rubbertoe (.com) Mon July 30, 2007 @ 10:33 PM

anywhere near by Bobosgirl Tue July 31, 2007 @ 3:39 PM

Nope... by Rubbertoe (.com) Tue July 31, 2007 @ 8:34 PM

Gunshot??? by Topper78 Thu August 9, 2007 @ 4:10 PM

by donno Posted Sun July 29, 2007 @ 9:23 PM

You remembered who the ad was for, didn't you? I think that is what
they want most.

Personally, advertising is completely, and without exception, wasted
on me. That is, as far as inspiring me to use a product. The ads
that make me laugh, like this one, are the only thing that makes
commercials tolerable. The Geico insurance commercial where the guy
is with the therapist, and she asks him to speak with a doll, and he
says "it doesn't talk back......... because it's a doll" gets a
chuckle also.

Contrast this to the ridiculous, and seemingly endless, HeadOn
commercials. Now they have a group of Jim Jones-sounding people
repeating "HeadOn, apply directly to the forehead" in the background.
Come on, what person would actually buy this stuff after seeing one of
these ads?

The Progressive ad is at least funny. I don't think the last part is
something they necessarily want you to think about. I am not a
parent, but I think parents must resolve to not think about every
single thing, or they would go nuts.


I love the caveman commercials! by Venice Sun July 29, 2007 @ 9:36 PM

COMING to ABC this Fall! by MA Loper Mon July 30, 2007 @ 4:08 PM

I can't wait to see this..... by Gino Mon July 30, 2007 @ 9:02 PM

yeah by Rubbertoe (.com) Mon July 30, 2007 @ 10:34 PM

Sadly by MA Loper Mon July 30, 2007 @ 11:08 PM

Yeah! by Tech Happy Erik Thu August 2, 2007 @ 10:30 AM

by trs Posted Sun July 29, 2007 @ 8:31 PM

That sounds like my house on a daily basis and I only have two.

The banging sound reminded me of what it sounded like the day my kids
broke the coffee table. Someone jumped on it, but amazingly nobody
knows who did it.

I'm glad you didn't take offense to that. I personally think it's a
cute commercial.


by - Leanne- Posted Sun July 29, 2007 @ 7:06 PM

It can be anything lol Really. We moms wind up in all types of
situations with the kids at the least predictable time. It might look
worse if she appeared evil to the guy and THEN you hear the noise lol.
You just have to let your imagination in on that one. Besides, they
got you thinking about Progressive right? So it worked. No proof of
child abuse there.


Re: Progressive Commercial - Who Wants To Be Quiet? by RedheadWGlasses Sun July 29, 2007 @ 5:01 PM

by Rubbertoe (.com) Posted Sun July 29, 2007 @ 5:26 PM

Heh... I don't think I know the one that you're referring to. I
wonder if a "wife swapping" and "pedophilia" search on YouTube would
yield any results. (Besides a knock on my door from the FBI heh)


by Venice Posted Sun July 29, 2007 @ 5:36 PM

I enjoy reading your comments. I'd post that in your profile, but
it's not open (hint).


info by Rubbertoe (.com) Sun July 29, 2007 @ 6:31 PM

I looked at my profile by Venice Sun July 29, 2007 @ 7:33 PM

Your profile is open! by Venice Wed August 1, 2007 @ 1:52 AM

which commercial? by Bobosgirl Mon July 30, 2007 @ 12:35 AM

I don't remember which minivan/car company by RedheadWGlasses Mon July 30, 2007 @ 8:37 AM

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