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Seven person boycott - Please stop the ad campaign!
Posted Wed September 12, 2007 10:41 pm, by Catherine B. written to Wendy's International, Inc.
Write a Letter to this Company | Rate this Company
I typically eat at Wendy's with co-workers at least one time each week - we enjoy the food, the service and the value. Unfortunately, the ad campaign featuring red-wig-clad men proclaiming the wonder of Wendy's meals has driven us to boycott your company until the ad campaign ends.
We beg you - Please stop airing these ads! We have no idea who hired the company producing them, but we have a feeling Dave Thomas is rolling over in his grave. Hopefully, he is clawing his way out of the grave to come wreak vengeance on the advertising firm. With every commercial we see, our desire to purchase a burger or Frosty diminishes. It's frustrating to see a company we love start to annoy us with a deluge of - frankly - really bad ads. It's leaving a sour taste in our mouths. Also, we would love to see the "comments" section of the wendys.com website function - or at least we would like to be given access to a toll-free customer service line while the comment sections is under construction. (The number listed is a toll number.) Please help us!
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by Becks Posted Tue September 18, 2007 @ 11:52 AM
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I think pretty much ALL ads are annoying. However, ads serve a purpose, which is to create new interest and business in a company's product. Ads that appeal to targeted groups may not appeal to you, personally. I don't see why you feel a boycott is necessary when you can simply use the power of your thumb to shut the television off.
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by DSG12 Posted Mon September 17, 2007 @ 8:19 PM
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What in the hell do these ads have to do with the taste of a Frosty or burger at Wendy's???
I have absolutely no idea why this is the big deal you are trying to make it.
This letter baffles me...
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by Rhet Canter Posted Mon September 17, 2007 @ 5:47 PM
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Rule 1 in advertising. Get them to remember your ad at all costs. It seems to be working with you and your 6 friends.
Rule 2. Disconnect the feedback button on the internet site when you recognize a particular users ISP address so they can't use it because you get nasty letters from them all of the time.
Hey lady......it's a fricking hamburger you're boycotting. Wow.....how do you feel about the war in Iraq? Now that's something to get your panties in a wad about!
Peace!
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by mary jo Posted Sat September 15, 2007 @ 9:12 PM
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I dont see why you hate it. Its silly. Immature maybe. But its not creepy like Burger King.
Personally, I like the commercials. Well, maybe like is too strong a word. I dont really like commercials at all. But I dont DISLIKE these commercials.
Its strange to me that you find these commercials THAT disturbing that you not only wrote a letter..but are boycotting as well.
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by SusanK Posted Fri September 14, 2007 @ 11:50 PM
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LOVE your letter!
I agree, I HATE the men in Wendy's red pigtails (we've seen several versions here) ... ABHOR the freaky Burger King "King", and am totally creeped out by the McDonalds slithering slug people.GAK.
HOWEVER, as demonstrated above, brand name recognition is vitally important. The ads get the job done, despite the heebie jeebie factor.
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by William37 Posted Fri September 14, 2007 @ 3:51 PM
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OK, these commercials are really silly, although I will admit I like the one with the policeman: "Don't let chicken be bad". That one had me laughing for five minutes.
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by Firebrat Tracy Posted Fri September 14, 2007 @ 12:51 AM
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I guess it says alot for the level of my sense of humor that I laughed uproariously at this commercial.
::Hangs head in shame::
But then again, I'm so warped that my teenage boys are sometimes even shocked at the things I find amusing. So I'm sure I'm in the vast minority.
That is all.
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by nater63908176 Posted Thu September 13, 2007 @ 5:08 PM
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GO TO www.TELLWENDYS.com
You can send your comments there!
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by JuliePie Posted Thu September 13, 2007 @ 2:36 PM
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OK, so I went on YouTube and checked out a couple of these commercials.
Now, as someone who worked in brand promotion for some time, I can say that the red pigtails on the girl in the logo are a big part of recognizing the Wendy's brand. That being said, I can understand the thought process behind the commercials: a mass of people doing something brainless, and one guy (sporting the red pigtails, so you recognize him as the representative of the Wendy's brand), thinking freely and doing his own thing. The message they are trying to send is that Wendy's thinks differently than the other burger joints in the way they prepare their burgers.
I'm not going to say that the commercials are funny or catchy, but I also don't think they are offensive, nor would they make me want to boycott Wendy's. I hate to say it, but the commercials do get the message across.
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by p d Posted Thu September 13, 2007 @ 12:58 PM
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I'd rather was those stupid commercials than the ones for Carls. Those are disgusting. They're all so repulsive that I've stopped going there.
Yeah, the ones for Wendy's are really dumb.
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I have no idea what you're talking about, because I haven't seen this commercial, but I love your letter and sense of humor!
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by - Leanne- Posted Thu September 13, 2007 @ 8:01 AM
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You have some great ideas there :)
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by ♥Venice♥ Posted Thu September 13, 2007 @ 1:32 AM
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Ronald, The King, and now Scary Wendy!... they're out to get me!
Seriously, I think the ads are disrespectful and agree with the letter writer.
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I think they're just doing it so they can spin-off the red headed Wendy guys as characters in a new sitcom... ala "Cavemen" (GEICO)
;-)
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