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Violent Content Before PG Movies
Posted Thu November 15, 2007 9:42 am, by Janet B. written to Carmike Cinemas
Write a Letter to this Company
I'm tired of attending PG movies with my young son at your cinemas, only to have the pre-show ads/previews show violent or mature content!
The latest incident happened last weekend. We went to see Fred Claus on opening day and we barraged with a full-length 3 Doors Down video recruiting for the military, complete with guns, injured/dead soldiers and explosions.
If that's not bad enough, an ad of Live Free or Die Hard came on--complete with harrowing scenes, more guns and explosions.
What is UP with you guys?! This has happened on more than on occasion before PG movies! Those of us with young families go to the movies to have a relaxing, enjoyable time--not to be shown images of war, violence, sex scenes, innuendo, and language! If you want to show that stuff before a PG-13 or R movie, fine--but NOT PG movies!
We already boycott one location, intentionally attending the Hollywood Theaters to avoid that location, as well as another location. We are now prepared to forgo Carmike cinemas altogether, even the location referenced.
Janet
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by T566 Posted Wed July 7, 2010 @ 12:10 PM
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I'm with you!
How about the "This film is not yet rated" trick. So, just don't rate the movie (until opening day) and they can market violent, sex filled content to children - but the trailer was clean. Nice one.
The MPAA does not work. You never know the films content because the ratings change and the "parents" that rate the movies are paid by the film industry. That is like the fox guarding the hen house. The purpose of the MPAA is to help Hollywood market filth to children while the rights of decent parents are trampled.
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by Katie K. Posted Sun May 25, 2008 @ 2:52 AM
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Im with you on the previews, the mpaa really needs to step in and get do something if your watching a g movie you should see g rated previews, same with pg, pg 13 and r. heck im 23 and recently i saw prom night and there was a preview to the movie called the strangers and it literally freaked me out. and of course the preview was rated for all audiences now that preview would of scared my little nephew to death not to mention some grown people.
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by Alissa S. Posted Tue November 20, 2007 @ 9:37 AM
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I agree. And, the other part of this is that the images aren't just violent, but they are huge and literally larger than life, with booming sound. A kid might be fine to see a war image briefly on a small tv screen, but magnify that image and add the sound and it becomes more of a problem.
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by Alcina Posted Fri November 16, 2007 @ 7:56 PM
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I thought whatever the rating of the film being shown, the previews were at or below that rating???
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by Jeffrey Posted Fri November 16, 2007 @ 12:38 PM
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http://www.screenit.com/movies/2007/fred_claus.html
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by Gino Posted Thu November 15, 2007 @ 11:03 PM
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I agree with you. Yes, the war is a reality, but does this mean we have to start recruiting at a movie that's aimed at children? This fact alone bothers me more than the violence in the previews does.
But I don't think being rigid and implying a boycott in an early letter is effective. Shouldn't a business have a chance at possibly righting a wrong with the possibility of earning a customer's trust first?
I do hope you hear back from them and that they do take your suggestion to heart.
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Call the theater, they have to tell you the START TIME after ads of the movie. I never show up for the 7:15 show at 7:15. I come at 7:25, or whenever they say the "actual start time" is.
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I agree with the OP. No, I'm not a parent, but I've babysat a lot for friends, and that is the extent of my parenting experience. I think the OP is completely right. As usual, if BarbaraT or TwinkleCheesePotatoeToesNichole can provide me with an argument as to why I am wrong in this parenting issue, I will eat some crow and change my mind. ;)
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by MA Loper Posted Thu November 15, 2007 @ 4:30 PM
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OK, first of all, you took your son to see a movie with Paul Giamotti and Vince Vaughan and you're worried about violence?
I am far more concerned that my son will mimic the crude, inappropriate humor in a movie like this over picking up a toy gun (which he does not own) and emulating a violent exchange.
Secondly, the war is a reality. Had you taken two seconds to snap out of your sheltered little life, you could have used that moment to educate your son that there are indeed people facing realities like that overseas every day (My sister and the loved ones of several on this site have faced this personally). You aren't doing your son any favors by trying to hide things like that from him.
As for the Bruce Willis trailer, I looked up one of the 3 trailers that is currently in ciruclation for this movie. Now, obviously I don't know if I watched the same one as you, but I saw nothing that inherently bad and the movie has a PG-13 rating. How much worse could the other trailers (or the movie itself) be?
There is no way that any company will be able to please everybody and if your sensitivities are that high, perhaps going out to the movies with your child is not a good idea for you.
I think that if you are personally this offended by trailers and ads, perhaps you should consider waiting until the movie comes out on DVD so that you can control what your son watches 100%.
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by Jeffrey Posted Thu November 15, 2007 @ 4:02 PM
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http://www.mpaa.org/FlmRat_Advertising.asp
Take note: "According to the Advertising Administration guidelines, advertising that is targeted for an audience attending a "G" or "PG" feature will not be approved if it includes scenes depicting violence, sensuality, offensive language, or other material that most parents would find unacceptable for their younger children to see or hear."
The key here is "most parents." The MPAA defines this based on the decisions of their raters, who they believe have the right "pulse" on what "most parents" will find unacceptable.
Unless this theater is showing "limited audience" advertisements (see the link I provided), then the ads are considered appropriate for a PG movie.
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Exactly
by BigShot Thu November 15, 2007 @ 4:21 PM
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by BigShot Posted Thu November 15, 2007 @ 3:54 PM
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Here we go again......look, Fred Claus is a movie that dosen't just appeal to kids but to all ages, including people who would see Live Free or Die Hard or movies such as this. I don't know what you consider "appropriate" levels of violence, but I guarantee you if you asked 10 different parents you might get 10 different answers. There's no way they can make everybody happy. And, as somebody already said, we live in a violent culture. Right or wrong, it is what it is. I haven't seen Die Hard, but I did see the ads for it and frankly I didn't find them overly violent or horribly inappropriate. If a 2 minute preview is really too much for you and your son, I would really suggest considering abandoning movie theatres altogether and just waiting until they come out on DVD so you can fast forward through anything you think is inappropriate. If you want to boycott, that is certainly your right as a consumer in a free society, but don't expect the cinemas to taylor the freaking previews to fit everybody's moral convictions.
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by Stoic Cheese Posted Thu November 15, 2007 @ 3:25 PM
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I can't imagine that. I would think the previews would be for all audiences. I don't think violence such as you describe violates PG. Life is pretty violent. Heck, even surfing PFB can be violent.
If you want your child to not see violence such as you describe, you had better yank the cord off the tv set at home.
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by Jeffrey Posted Thu November 15, 2007 @ 2:18 PM
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Take a careful look before previews for movies. They often carry a statement that says that the PREVIEW is rated for all audiences. This doesn't refer to the movie.
Often (but not always), previews are actually submitted for a rating. This is not necessary when the film being advertised is already rated, since (we'd assume) that a clip from a PG movie would, at "worst," be PG.
The thing is, the requirements for "all audiences" is actually fairly low for things like this. Violence, in particular, is considered to be acceptable for "all audiences." Take a look at network TV. Very few movies will have violence cut when shown on TV: only language and nudity. It's only very extreme violence (will we ever see Saw IV shown on network TV?) that needs to be cut.
Ask yourself: can I expect to see something with this level of violence at 9:00pm on television? If so, then it's "all audiences" and most certainly PG. Note: I'm not asking how YOU feel about it. But what you can expect.
I haven't seen the latest Die Hard movie, but I've caught the first three on television a few times. Unless I'm mistaken, very little of the violence (if any) was cut when shown on television.
As for the military recruitment ad: it's an advertisement for the US military. I have to wonder how many people the military recruits, though, by showing dead soldiers. I may have my beefs with the military, but I find it beyond belief that they'd get people to sign up by showing that they could, in fact, die. That's just bad advertising.
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Thanks.
by calm Thu November 15, 2007 @ 5:52 PM
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I don't think this is the theatres' doing, but rather, the movie production/distribution companies' doing.
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by calm Posted Thu November 15, 2007 @ 10:44 AM
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n/t
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