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Provide More Options for Girls, Mattel
Posted Sat January 5, 2008 12:00 pm, by Kate R. written to Mattel
Write a Letter to this Company
To Whom It May Concern,
We are a group of concerned parents who regularly purchase toys manufactured by your corporation. This letter is not about lead paint and magnets. The health and safety of our children is extremely important, but the media has undertaken that worthy cause. We are writing for a different reason.
Many of us are parents of young girls and we are concerned about their emotional well being. Girls need to know they can be anything in life. The world is their oyster! Toys manufactured by your company make this difficult to convey. There was one toy in particular that caught our attention. The Polly Pocket Career Set. Four dolls each with a different career with clothes and accessories to match. Three of the dolls were female; an artist, a veterinarian and a chef. All worthy careers, but arguably strange choices for the only career-type of Polly Pocket toy marketed to girls. What was most concerning was the final doll in the set, a doctor, was male. Why, in a toy geared primarily toward girls, would the doctor have to be a man? More than a few of our girls want to be doctors and they have all questioned this because of the mixed messages they receive from toys. Many of our girls still believe men are doctors even though many of them are treated by female pediatricians. Unfortunately, the way children play has more of an impact on their belief system than general experience.
Our girls would love to play with a business-woman Barbie or Polly Pocket if it came with accessories like a laptop and cellphone. Or an athlete, like a soccer player, with goals and ball. Or a contractor with hardhat and tool box.
Our girls are going to grow into women, not princesses. They will be teachers and lawyers, stay-at-home moms and engineers. They will wear business suits as CEO's of corporations and they will wear scrubs as nurses AND doctors. It is fun to play princess, but girls in the twenty-first century need options. Options your corporation does not provide. If we continue to struggle with these issues, you will lose our loyalty and business.
Sincerely yours,
**We'd like your thoughts on this letter. Please take a moment and complete our survey.**
Thanks! -The PFB Team
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by Rhet Canter Posted Mon January 14, 2008 @ 6:42 PM
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Mattel? Or you? Stupid, stupid letter mam! Very stupid! My sister grew up with Barbie (the original) and she's a fine career woman with too many job demands, pissed because she had her kids close to age 40 because she was too busy climbing the career ladder and making the big bucks, and has not enough time to spend with them because now she's an actual officer of her company, and the Nanny just isn't cutting it like she used to. Her kids are very needy and very demanding when she is around and that just makes her nastier. But she pops a 20 dollar bill their way and that shuts them up for a few hours!
Enough? Because the above is all true. And did I mention that she and her husband fight like cats and dogs ALL the time over money, time, career moves, their "other" business that she purchased for him to keep him busy because he felt emasculated by her career power!
Wow...........life is hard enough. Why pile this junk on it. Your daughter just might want to stay home and take care of her children. Your son might too. Both are an okay scenairo, either way you slice and dice it. Labeling is very limiting. Your letter is very limiting. Pull your head out!
Peace!
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by April Smith Posted Mon January 14, 2008 @ 1:48 PM
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Can we please boycott the slutty Bratz dolls? I don't know what everyone elses children wear under their clothes, but I know my 7 year old doesn't wear a thong. Or plaster lipstick and mascara and tweezed eyebrows and eyeliner and eye shadow and fake nails and fake lashes or gogo boots with daisy duke shorts...the list goes on....I demand more than "Hooker" as a career choice for my child. How bout you?
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by Jennifer Schwartz Posted Sat January 12, 2008 @ 11:40 AM
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I absolutly agree with you.
When i was little, Barbie had all kinds of jobs (Pilot, doctor, i believe i even had a construction worker barbie...). Now, the only Barbies you see are princess, fairy, or extremly trampy American Idol/film star types.
And i especially hate the Skipper family doll, as she still looks about 16 and has a baby. (Not knocking anyone who had children at 16, but it's most defintly a harder life)
I would like to see more career oriented Barbies, and less of this fairy princess crap they've been producing lately.
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by Unflinching Erik Posted Thu January 10, 2008 @ 3:02 PM
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Personally, I'm just upset that none of the outfits included in the set include advertising copywriter. What are you trying to tell me, Mattel, that children don't dream of growing up to work in my field of work? This is discrimination in its lowest form - the kind that only applies to me personally.
You know what, I'm with you and your hearty band of soccer moms 100%. Where do I sign up for entry into your club? With God as my witness, I swear that Mattel will soon know our combined fury! The streets will run red with their corporation-tinged blood!
They will know us by the trail of our dead!!!!!
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by mstendardo Posted Tue January 8, 2008 @ 11:38 PM
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Here's an idea. Buy you little girl something else.
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by StoicGrrl Posted Mon January 7, 2008 @ 11:52 AM
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In some ways I think you have some valid points here. I do think toys cater to many common stereotypes in our culture, and I also think that the socialization of children (especially where gender roles are concerned) is a very tricky thing made harder by these stereotypes. On the other hand, I am an educated woman who believes firmly in the very things you obviously want to teach your daughters, and I played with Barbies. I am sure that the strong female role models provided by my mother and her friends had more to do with who I am now than the baby dolls and pink dress-up dresses I played with as a child.
As far as the Polly Pocket dolls are concerned, the only actual professional artist I know is a man. If your theory on toys were correct, how could he ever have gotten the courage to show and sell his work having apparently been told that art is a feminine endeavor? I'm pretty sure your girls will grow up as unscarred as any other person, regardless of the toys they grow up with - as long as you do your job as parents and educate them about their true potential as people.
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Chefs
by donno Mon January 7, 2008 @ 2:06 PM
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You lost me at: The world is their oyster! LOL, that is great. Where did you hear or read that line.....that is great! LOL
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You are the parent here, it your job to teach your child. No toy can replace the information, opinion and guidance that a parent can give. It is your job to tell your daughter that she can be whatever she wants regardless of what the toy being manufactured's job is.
If I recall Barbie has been everything from doctor, to astronaut, teacher to cheerleader.
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by lovescats Posted Sun January 6, 2008 @ 7:50 PM
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Once again we have a situation where lazy parents want the rest of the world to do their job of parenting for them. If these clueless mothers expend a small effort to teach their little girls that females can follow any profession, the toys they buy won't matter.
Case in point: I grew up in the 50's and 60's. My pediatrician was unusual for that time because she was a doctor which was uncommon for the times. My mother explained to me that girls could be doctors and dentists and anything they wanted to be as long as they worked hard at it.
My dolls were all girly-girl type dolls because that's all that was available, but I knew the difference between play toys and real life. I was also taught not to believe in TV commercials which were in those days extremely stereotypical in male and female roles.
The best examples and teaching come from within the home. If these mothers have so little self-esteem about themselves that they feel they can't teach their daughters what they can become, the fault lies with them and not Mattel.
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by Jeffrey Posted Sun January 6, 2008 @ 11:29 AM
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With all these people, you really need to do the following:
Go to a toy store (or the toy area of Target or WalMart) and count each and every toy. Picking just one toy is not really fair.
I agree with you... some toys are sexist. However, I think you've chosen a bad example. And picking just one or two examples is not the same as doing a real study to show an unfair bias. You have, what, 40+ people cosigning this letter. I'm sure 40 people could do a real study in under an hour. Heck, one person could do this in a couple.
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Not some
by April Smith Mon January 14, 2008 @ 1:57 PM
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by calm Posted Sun January 6, 2008 @ 11:10 AM
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to reconsider buying toys that are meant to be played with in certain ways, and encourage your daughters to figure out what they want to play.
Then you wouldn't have to worry about whether Mattel, Hasbro, Disney and Fisher Price are conditioning your daughters and sons to see some occupations as appropriate for one gender and not the other.
For example, have you looked at Build-A-Bear Workshop recently? Your daughters can pick their stuffed animals and get clothes and accessories so that the animals have a wide variety of careers and interests. (The toys at BABW also do not look as if they have had a ridiculous amount of plastic surgery and have developed an ephedra addiction, which as far as I'm concerned is one more reason to prefer them to Barbies, especially if you're going to present them to little girls as role models.)
Or you could buy your daughters cardboard, construction paper, scissors (or, depending on how old they are, craft knives), paste, and markers and encourage them to make briefcases and laptops and hammers and screwdrivers and soccer goals for the dolls they already have. Sometimes even a princess needs a career change, and creativity can be useful no matter what jobs one ends up taking later on.
It's not that I don't take seriously the idea that the toys a child is provided, especially if they are toys that are designed to be played with in specific ways, can have an influence on how that child views the world. It's that I think it is very difficult, choosing from among toys that are designed to be popular with huge numbers of kids, to come up with something that'll support your own values. Even if Barbie becomes a corporate executive or a plumber, for example, she is still going to look as if she's had more plastic surgery than Michael Jackson and cultivates an ephedra addiction.
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by Bobosgirl Posted Sun January 6, 2008 @ 10:58 AM
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So apparently you haven't seen Dr. Barbie?? My 7 year old got Veterinarian Barbie for her birthday last year. My 17 year old has "Barbie for President" still in the box. We purchased "Photographer Barbie" for my 7 year old this past Christmas. I'm wondering what kind of Moms group this is. As a Mom of 4 girls, sister to 2 and stepsister to 4, I feel qualified to comment on this letter. It doesn't really matter what your daughters play with- if you teach them that their imagination is the best plaything, they will grow up and become what THEY want to be, not what YOU want them to be. I have one artist ( who works for Citibank), one theatrical hair/makeup artist, one who hasn't decided but is leaning towards graphics, and a 7 year old who has informed us that she wants to be a Ballerina/Race Car Driver/Geologist/Teacher/Princess. I think you have targeted Mattel only because they make Barbie. Why not contact Disney and tell them that the Little Mermaid should go to Dental school or Snow White should be an airline pilot? Children have been playing with Barbies, baby dolls, girly things,etc. for hundreds of years. Some of thos girls HAVE grown up to be doctors,lawyers, senators, restaurant owners- and some grew up knowing that they really just wanted to have children and be a Mom, like me. While your letter may be well intentioned, it misses the mark.
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by BarbaraT Posted Sun January 6, 2008 @ 12:00 AM
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When my oldest daughter was first born, I made an earnest vow to raise her in a gender-bias free environment. I bought her cars and dolls, a tea set and a T-rex.
Overwhelmingly, she chose the "girl" toys - and given free reign in a toy store, she would opt for the girliest of girl toys.
Which came first, the chicken or the egg? Do toy companies make princess dolls because that's what girls like or do girls like princess dolls because that's what the toy companies make?
Based on my experiences as a mother, aunt, preschool teacher and general friend to all sorts of little people, I'd have to say that it's the former.
You can lead a girl to the gender-neutral, self-esteem empowering, eco-friendly toys, but you can't make her play with it.
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You are exactly right.
I could have been a lawyer if I'd only had a lawyer doll to play with when I was growing up.
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by Lorren Posted Sat January 5, 2008 @ 9:07 PM
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This is only one playset. Mattel makes female dolls with lots of careers. Doctors included.
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by (i hate more than you) vc Posted Sat January 5, 2008 @ 7:59 PM
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I just want to know who's making dinner for the men while all these women are writing a letter to PFB.
That meat ain't gonna loaf itself ladies.
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HA!
by donno Sat January 5, 2008 @ 9:12 PM
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Question.
by (i hate more than you) vc Sun January 6, 2008 @ 5:29 AM
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by donno Posted Sat January 5, 2008 @ 6:37 PM
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As an engineer, I can inform you that very few of your daughters will be engineers. Does it happen? Yes.
They have been trying to lure women into engineering for many, many years, and the last time I saw figures it isn't working. The ratio of women to men in my class was 1:9, and I believe the situation has gotten worse not better in the last 25 years.
I am not sure what an engineer doll would look like - perhaps glasses and a leather calculator holder hanging from the belt?
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I think I'd have had a good time if I"d grown up to be a princess.
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Come on now.
by (i hate more than you) vc Sat January 5, 2008 @ 8:01 PM
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by mary jo Posted Sat January 5, 2008 @ 1:18 PM
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This cant be real. Please tell me it isnt real.
You and your legion are up in arms about a TOY?! All the horrors going on in the world and you choose to take up the Polly Pocket cause?
What did YOU play with as a child? Did it really affect your life that much that you didnt fullfill all your dreams and goals?
I played with girlie toys as a child. I didnt grow up thinking I was going to be a princess.
Toys are only a tool to use to open the imagination. They dont determine your destiny. If that were true my son will grow up to be a Transforming, Bionicle fighting, Spiderman who rescues animals while driving a race car.
This I love:
"Our girls are going to grow into women, not princesses. They will be teachers and lawyers, stay-at-home moms and engineers. They will wear business suits as CEO's of corporations and they will wear scrubs as nurses AND doctors."
I would love to be around when these over controlling mothers find their little engineer flipping burgers or as pregnant teenagers. Are you going to blame the toys they played with then? I know, I know. That wont possibly happen because they had non-gender specific toys to play with.
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by donno Posted Sat January 5, 2008 @ 12:33 PM
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You and the ladies need a little timeout. Toys are toys. Looking back, I don't believe my toys had any influence on what I thought I could be or what I became.
You know what had a lot of influence? People. My friends, school experiences, and parents.
You took the time to alphabetize this list by first name? Perhaps you should redirect this fervor.
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by Angelic Princess:) Posted Sat January 5, 2008 @ 11:55 AM
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I agree with Venice. It is JUST A TOY!
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by Blackrack Posted Sat January 5, 2008 @ 9:43 AM
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Female doctors don't have it bad, male nurses have it bad. Sears released two toy sets for the last ten or so years. The kit labeled as "doctor" was coloured blue, while the kit labeled as "nurse" was pink.
All in all, however, both genders can play with toys for both genders. There are a lot of dolls that have female doctors (Barbie comes to mind). Or maybe putting less pressure on the gender could work.
I remember the days when Polly Pockets could actually fit in your pocket...
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by PurPink Posted Sat January 5, 2008 @ 9:32 AM
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You may want to look to Barbie then.
In her 49 years of shelf life she has been:
* a model
* an astronaut (twice)
* firefighter
* palentologist
* doctor
* vetrinarian
* dentist
* PRESIDENT (1996-ish)
* Olympic gymnast & skier
and many others. During her doctor stint, Ken was her nurse.
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by ♥Venice♥ Posted Sat January 5, 2008 @ 3:30 AM
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Seriously, don't you think you're putting a little too much weight on the influence of toys? They're only TOYS after all. Certainly your daughters lives don't revolve solely around playing with toys. There are plenty of books and role models you could use as examples instead of relying on toys. If a child has the desire to be a doctor, I doubt very much that a toy could discourage that calling. Contrary to your opinion, I think real experiences have more of an impact and set the stage for how children play, and help form their belief system.
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