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Oh Where, Oh Where Did Wendy's Frescata Sandwiches Go?

Posted Sun January 6, 2008 12:00 pm, by PAUL G. written to Wendy's International, Inc.

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Dear Sir or Madam:

Many years ago, I fell in love with your Taco Supremo Salad and your Southwest Chicken Caesar Salad. I used to visit Wendy's at least three times a week and order these products. When the Southwest Chicken Caesar Salad went, I still continued to visit Wendy's for the Taco Supremo Salad. When the Taco Supremo Salad went, I stopped going to Wendy's altogether.

But a year or so ago you came out with Frescata sandwiches. I, again, fell in love with your food. It was great to see a healthy alternative to the rest of the fast food products.

I was probably back at Wendy's three or four times a week again ordering the Frescata sandwich.

But now you have taken that away from me as well.

I know your products have to meet a certain sales target or else they will no doubtfully get the boot. But I just wanted to let you know that the only three products I have come to love at Wendy's have all disappeared.

I went to Wendy's yesterday to get a Frosty since I had my wisdom teeth pulled out; the dentist said to have milkshakes. The lady at the local branch recognized me and asked where have I been? I sadly told her that now that you have discontinued the Frescata sandwiches, there is really nothing left for me at Wendy's.

You will note that I have written you a few letters in the past using PlanetFeedback to compliment your company in its strong service commitment to customers. I will keep looking to see if you come up with another product to have me come back to being a regular customer at Wendy's. But until you do, there is nothing for me to go back for.



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**We'd like your thoughts on this letter. Please take moment and complete our survey. Thanks! --The PFB Team


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by Loli O. Posted Sun January 18, 2009 @ 6:25 PM

I agree with you. The Frescatta sandwiches really brought something
special to the menu. Being fresh and unique in flavor was a big plus.
It seems like Wendy's has cut back their menu choices to picks that
are ordinary and quick to make to get out to customers fast. There is
no longer anything that pulls me back to the restaurant since burgers
can be picked up anywhere. Having removed the Frescattas (and years
ago the pitas) was a big mistake on Wendy's part. Consumers are
looking for healthy, tasty alternatives to just hamburgers and salads.

Reply
by mariposa43 Posted Fri January 16, 2009 @ 8:16 PM

listend, i know how you feel cause i look for that delicius sanwish
every were, but since i could't find it.. guess what i decide to do ?
of my self,, soo i look for the original recepi and i foud it so here
it is..
juicey chunks of all whitte meat chicken,
blended with celery,onion and green peppers. in a dijon ranch sauce.,
tomate and romaine lettuce and artisan bread and wala!!!!! there you
have our frescata!!!!sanwish enjoy it!!! like i do.. bye from a friend
to a friend...

Reply
by ERICIAN Posted Thu January 17, 2008 @ 1:40 PM

Dito.

I also enjoyed the Frescata sandwiches, and would almost always go out
of my way to go to a Wendy's with my kids rather than their
competitors because I felt the food was of better quality and there
were choices that were overall healthier and tastier.

Now that the Frescata sandwiches are not available, unfortunately I
will be searching elseware. I hear Arby's has sandwiches that are
pretty good, so will need to give them a try. Though I enjoy a good
burger, I try to seek healthier choices. I certainly hope they bring
these sandwiches back at some point.

Reply


by FreedomRider Posted Sun January 13, 2008 @ 9:40 PM

I think the quality at Wendy's has declined a lot over the last few
years. They used to have great hamburgers, now they usually taste
like cardboard. Window service quality has declined too.

I never cared for the frescata sandwich, but I understand your
disappointment.

Reply

by eydieville Posted Sat January 12, 2008 @ 8:58 PM

i know how you feel. when mcdonald's stopped carrying their
peppercorn ranch dressing, i was upset. however, i think i was a cult
of one when it came to the number of people who liked it. my son
loved the frescata sandwiches too. he shares your feelings.

Reply
by Evil N Posted Thu January 10, 2008 @ 4:04 PM

They might have disappeared because they weren't that popular. Either
way, you should be glad they did, those are loaded with fat.

Reply

Wendy's probably saved your life by blkwidow Tue January 15, 2008 @ 12:14 PM


by MayDay Posted Thu January 10, 2008 @ 1:44 AM

I also understand how you feel about food getting discontinued.
Applebee's does it all the time.
However..I went there just before Christmas and they have this new
sandwich called the bruschetta burger.
It was delish! I'm sure when I'm ready to go back and have one it will
be gone....

On the bottom was 2 or 3 thick slices of mozz. cheese, then the
burger, then a nice coating of pesto, then the bruschetta. The bread
was 2 large pieces of garlic panini. Best meal I ever had there.

I notice some of these chains always advertising food and then say
"get it now, it's for a limited time only!"

Reply

by StoicGrrl Posted Tue January 8, 2008 @ 10:11 PM

You know, I really was not impressed with the Frescata sandwiches
myself. But as the wife of a man that literally dances with joy every
time McDonald's brings the McRib back (bleh), I can sympathize with
your plight. Really a fantastic letter! Good luck!

Reply


Re: Oh Where, Oh Where Did Wendy's Frescata Sandwiches Go? by dulynoted Tue January 8, 2008 @ 5:41 PM

by mary jo Posted Wed January 9, 2008 @ 3:46 PM

I didnt like them at all. I tried them when they first came out and it
was bland, boring and the bread was too hard. I could have made a
better sandwhich at home.

I stuck to the cheeseburgers. LOL! But now, sadly, those are gone for
me as well. They dont fit into my diet. LOL!

Reply


by petgiraffe Posted Tue January 8, 2008 @ 4:19 PM

Sorry your favorite was discontinued. I know that can be
disappointing. I just hope they don't ever discontinue the mandarin
chicken salad -that is the only thing that I ever order at Wendy's!

Reply

by Sandra W Posted Tue January 8, 2008 @ 3:51 PM


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by Melissa Savelloni Posted Mon January 7, 2008 @ 12:41 PM

Aw man! they discontinued them??

Well, i stopped eating them after they discontinued the Turkey and
Pesto one - that was the only one i really liked.

Reply

If they did this sucks. by T. C. Mon January 7, 2008 @ 5:22 PM

by Final Score: Boys-3, Girls-1 Posted Mon January 7, 2008 @ 10:59 AM

I miss them, too. The chicken salad was my favorite. I ended up
getting the new jalepeno burger the other day instead, but that's a
one-time thing, since it's obviously very bad for me.


Reply

by RowdyRetailer Posted Mon January 7, 2008 @ 9:28 AM

I use to love Mc Donalds MC D LT's, now they are gone. And I use to
love Taco Bells Cheese A Rito's now they are gone. That happens in
life, somehow we all choose to press forward and find other things to
satisfy our hunger.

Reply
by freeby4me Posted Mon January 7, 2008 @ 7:44 AM

First off, ouchy on the teeth, I sure hope you feel better. I also
hope you were eating the milkshake, not using a straw.
Good for you for taking the time to write them on this. Usually if it
was one kind of food, its like "you should just find something else"
but when its 3 different kinds, all taken away, it speaks volumes!
They need to hear from their target audiences!

The only thing I can suggest is to try to find something else on their
menu to "tide you over" until the new products and even then, make
sure you know the new product is just a short time only.

Good luck and let us know what they say to you!!

Reply


Why "not using a straw"? by RedheadwGlasses Mon January 7, 2008 @ 12:44 PM

The suction by Suiren Mon January 7, 2008 @ 1:51 PM


Yes, they are.. by Harleycat Mon January 7, 2008 @ 3:10 PM

Yes, what they said! by freeby4me Mon January 7, 2008 @ 5:47 PM


by Queen Green Posted Mon January 7, 2008 @ 7:39 AM

n/t

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by Alex Taylor Posted Mon January 7, 2008 @ 12:14 AM

I didn't know they discontinued it! That sucks! That's the only thing
I like from Wendy's. Oh well, I guess I'm with you Paul. No more
Wendy's for me.

Reply

by Nate269 Posted Sun January 6, 2008 @ 9:33 PM

I worked at Wendy's over the summer, but hardly anybody ordered them.
I'd work an 8-hour shift on "sandwiches" and I'd make like 3 the whole
day.

Its sad, but Americans prefer a Baconator over a deli sandwich.

And the best orders ever were the Baconator combo, large with a diet
coke ;).

Reply


Unfortunately by PlanetFeedback's Mr. Helpful Sun January 6, 2008 @ 10:18 PM


Hey Mr. Helpful - question about surveys by donno Sun January 6, 2008 @ 10:33 PM


Hi Donno by PlanetFeedback's Mr. Helpful Mon January 7, 2008 @ 1:13 AM


Modalities and models by donno Mon January 7, 2008 @ 1:44 AM


Heh by PlanetFeedback's Mr. Helpful Mon January 7, 2008 @ 2:28 AM


All subs are assumed to abide by the same R&R's by donno Mon January 7, 2008 @ 9:21 PM


Oh wow... by StoicGrrl Tue January 8, 2008 @ 10:04 PM


HEY!! by PlanetFeedback's Mr. Helpful Wed January 9, 2008 @ 1:02 AM


Oh Mr. Helpful... by StoicGrrl Wed January 9, 2008 @ 5:16 PM

that may be your opinion by T. C. Wed January 9, 2008 @ 8:35 PM


Baconator by donno Sun January 6, 2008 @ 10:25 PM


eeeyick! by Melissa Savelloni Sun January 6, 2008 @ 11:14 PM

haven't tried it but by T. C. Wed January 9, 2008 @ 8:39 PM

Re: Oh Where, Oh Where Did Wendy's Frescata Sandwiches Go? by Brian D. Mon January 7, 2008 @ 12:37 AM


Diet Coke...dont laugh by mary jo Wed January 9, 2008 @ 10:40 PM


by Gizmo. Posted Sun January 6, 2008 @ 9:32 PM

I didn't know they discontinued those! I had a feeling they were on
the way out when my favorite one, the Turkey/Pesto frescata, was
discontinued before the others were. Now I have no reason to go back
to Wendy's either.

Reply

by Adam D Posted Sun January 6, 2008 @ 7:45 PM

Great letter! My wife also loves that sandwich, although I am not a
huge fan of Wendys. I hope that you hear back from them. Let us know!

Reply
by dottiejean28 Posted Sun January 6, 2008 @ 6:46 PM

Ah .... I hear ya! When I worked at a Wendy's many moons ago, we had
just discontinued the Pita sandwiches after YEARS! Boy were people put
out! If you have an Arby's near you...they make similar
sandwiches...as does Boston Market and Panera Bread.

Reply

OMG -- I loved those by gb Sun January 6, 2008 @ 11:40 PM


by Sunflower Sarah Posted Sun January 6, 2008 @ 5:15 PM

I feel your pain...many years ago when McDonalds had a burger of the
month, I fell in love with the patty melt, it was a burger with swiss
cheese, terriyaki onions on a rye bun. Imagine my surprise when they
reintroduced it last year right around Easter. Sadly, and grossly, I
ate it almost every day, and suddenly it was gone. I've been pretty
sad.

Reply


At least you were stopped from eating it by donno Sun January 6, 2008 @ 10:45 PM

by ♥Venice♥ Posted Sun January 6, 2008 @ 5:02 PM

I'm sorry to hear that. I like the sandwiches, too, especially in the
summer. They're a great alternative to greasy, fried food.

Have you ever tried Wendy's chili? I usually get a plain baked
potato, and instead of using butter or sour cream, I fill the potato
up with chili. It's really good and not as unhealthy as some of the
other stuff on the menu. It's also cheap, very filling, and warms you
up on a cold day. It's also something they always have and will
probably never discontinue, so you won't be disappointed in the
future.

Just a suggestion. Hope you give it a try!

Reply

by donno Posted Sun January 6, 2008 @ 2:27 PM

I understand your pain. I have been in the same situation, and I have
to tell you I ultimately have given up on the establishment in
question. If they only have one or two things you like, if limits
your options. I hate to admit it, but I was hung up on honey bbq
wings at KFC. It was the only thing I went for. They used to be
somewhat seasonal. They would be there for months, then gone. After
leaving for a few years, I stopped back and found out they were
permanently put on the menu but they had changed the chicken "wings"
to white meat, not wings. So, no more KFC.

Angela made a good suggestion below. Perhaps you can find a place
with a more stable selection, and avoid reliance on promotional items
that come and go like the wind.

You wrote a good letter, but it may not result in any changes to their
routine. Good luck though.

Reply


by RedheadwGlasses Posted Sun January 6, 2008 @ 2:15 PM

Fast-food chains often introduce new/different food ideas for short
periods of time. Hardee's used to do that with the mushroom 'n' swiss
burger -- it'd come out 2-3 times a year. That didn't really make
sense, as people seemed to love it, and it didn't require much in the
way of extra supplies or space or something like that.

I think you're better off finding a place that consistently provides
healthful alternatives, rather than rely on a fast-food place to do so
occasionally. Subway is a decent option, for example.

But I know how it can suck when your favorite dish is removed from a
menu. Good luck!

Reply




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