Put Ultimate Back in Your Crumb Cake, Entenmann's

I so did not need this today Venice!

Now you made me drool all over my keyboard!

But seriously, I have to wonder if they just didn't ship any to your
area recently or if it's one of the items they discontinued.

I wanted to go to the Outlet this weekend anyway - I'll look to see if
we have any here for ya : )

Great letter! I hope they listen. I love their donuts. =) Some of
their products were sold at Tastee, a baked goods store that would
sell food that was close to its experation date at a reduced price.
Entenmann's products were there some times and all of their products
were still fresh well over the experation date. MMMM... I got a
craving now... I hope they step up and make top-notch foods again.

My nana always used to buy the one with the raspberry filling-is that
the Ultimate Crumb Cake?

If so, that's good stuff and I can't imagine them changing it.

I love ultimate crumb cake!

I love Entenmanns- and the crumb cake was my Nana's favorite. My Mom
always used to go buy one when she knew my Nana was going to visit.I
hope you hear from them- usually their stuff is top notch.

mmm... entanmann's.... yummmmm....

To bad about the slipping of quality. But your letter just tempted me
to stop at the Entanmann's "outlet" near me for a yummy treat after
work!

"Our favorite Ultimate Crumb Cake has been reduced to just another
common cake" I dont know why, but that line made me chuckle. Maybe I'm
over-caffinated.

Hope you hear back from them! (with positive changes, of course!)

Entenmann's chocolate varieties really are good. It's so hard to
pick just one. I also love the chocolate chip filled crumb cake,
and my daughter loves the French style cheesecake. I think everyone
has at least one favorite Entenmann's product.

Oh, I also love the holiday stolen with the powdered sugar on top, but
I couldn't find it this Christmas.

Hi, everybody!.. thanks for responding. There has been an interesting
turn of events.

I was at the store and looked at an Ultimate Crumb Cake to see if it
was any different than the one I had at home. It was! It not only felt
twice as heavy, but it looked like the Ultimate Crumb Cake I know and
love. So now I'm back to thinking that mine was put in the wrong box.
The reason I wrote the letter was because the last few I bought were
not up to par, but this last one was really pathetic.

I saved the product info from the box, so if they contact me, I'll
have the necessary information. I know this is not an earth shattering
matter, but now I'm curious to see what they have to say.

The saga continues.. Stay tuned!

Has anyone else noticed the weights have decreased on a lot of their
products as the prices increased?

I totally agree with you. The ultimate crumb used to be very generous
with the crumb part, it's what made it worth buying in the first
place. They made an excellent Louisiana glazed crumb cake that was
flavored with orange. I used to slather on hot fudge and a scoop of
ice cream (sigh, I miss that!)

Tastycake also tried to compete with them for awhile, and their crumb
cake was pretty decent, but they went back to making luch sized
pre-packaged pastries again.

Great Letter! I hope they respond.

n/t

Off topic - They had another flavor of the Ultimate Crumb Cake in my
area for awhile. Did you try or do you remember that? It wasn't
perfect, but it was the flavor I preferred. I guess my tastes weren't
"mainstream" enough.

My local Wegmans increased the cost of its store-baked donuts two
months ago 50%. A few weeks ago, I noticed the price went up another
12.5% over the original price, a total increase of 62.5%. I had wrote
forms of complaint on both occasions. After the second time, I
received a call from Wegmans corporate. The man told me "There is a
two month supply of grain for the entire world right now. Our costs
have gone through the roof."

I also noticed two weeks ago the prices of the commercially baked
goods at Wegmans went up about 10%.

I don't know how or if this fits into the situation at Entenmann's (it
seems like it may).

In any event, I hope Entenmann's improves the quality of the product
so as to retain loyal longtime customers like you. I'm not sure
what's going to happen with prices. Good luck.

Back in the early and mid-'90s, Entenmann's had a fabulous line of
fat-free "breakfast desserts." That's what I called them, anyway --
coffee cakes, strudel, doughnuts, cookies -- too sweet for me to eat
for breakfast, but good any other time of the day. They were
delicious.

I'm afraid to buy Entenmann's again. I don't need that kind of
delicious decadence in my life!

Mmmm, crumb cake. It's one of the few sweets I eat.

Good letter, I hope they respond.

I've never had Entenmann's crumb cake, but I love their plain donuts.
I could eat about five or more at a time when I was pregnant.

And then I wonder why I gained so much weight. It's a mystery, I tell
ya.

Great letter.