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Amazon Deletes Negative Reviews

Posted Sat March 8, 2008 12:00 pm, by James C. written to Amazon.com, Inc.

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I've noticed that Amazon.com has been deleting negative reviews for L. Ron Hubbard's book "Dianetics." It would appear that only reviews of 4 stars and above allowed. I'll admit, there were one star reviews posted without substance; but there were some well thought out reviews that gave a critical view as to why the reviewer did not like the book.

What the review deleters at Amazon.com don't seem to realize here is that you're eliminating what made Amazon an interesting place to research a product. There was usually some form of balance that allowed a reader to look at the reviews, see the good and bad, and make a decision. What's happening here is akin to false advertising. By taking out all the negative reviews, you're giving readers the impression that ALL reviews ever posted for this book have been positive.

I've seen it mentioned that Amazon does this because one-star books do not sell; that it's bad for business. Well, what good is Amazon.com if every product review is a 4 or 5 star review? I look for that note of caution when buying a product. If there are 100 five star reviews and 1 one star review, I still read the one star review (if it's well written) to see why that person had a bad experience. That one review may be the one that saves me the same time and trouble. Who knows, maybe those 100 five star reviews are all from people with a vested interest in the product -- maybe the author or manufacturer themselves.

Why would I come here any more for reviews if only 4 and 5 star reviews are allowed? Everyone has an opinion -- if you don't provide both sides, you're doing a major disservice to your customers who think they're seeing the whole picture.

As far as reviews go, Amazon.com has soured my opinion on the process. Without balance, there's no point in posting reviews, let alone reading them.

Go back, read the critical reviews that your customers posted for L. Ron Hubbard's "Dianetics," and post them back on the site.


Reply



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by Laura B. Posted Sun April 27, 2008 @ 5:11 PM

Amazon has repeatedly deleted my negative 1-star review of a
Sedona-area guidebook that I returned for a refund, because it was an
advertising-filled piece of junk, NOT a true guidebook by any
definition. It's been deleted over and over, despite me re-posting it.
Interestingly, there remain FIVE five-star, positively RAVING reviews
of this piece of garbage, EACH ONE by an author that has only reviewed
this book, and NEVER reviewed anything else on Amazon.com. I don't
trust Amazon as far as I can spit! What a crooked organization. Anyone
who thinks their review system is truly open and unbiased is horribly
mistaken! They manipulate their review system to their liking, and
they'll delete any review they damn well please if that's what they
feel like doing. What a bunch of Nazis!

Reply
by Nicole F. Posted Mon March 10, 2008 @ 12:40 AM

It seems weird that Amazon would do that. I love Amazon. It's my
favorite "store." I do read the reviews and trust the opinions. I've
bought many things from amazon and read countless reviews...I've never
suspected "tweaking" of reviews. Usually I can find just as many bad
reviews as good.

I have, however, come across reviews which just seem to be something
like an author's friend beefing up the review list and whatnot.
Sometimes it can be pretty easy to spot the fakes.

I hope Amazon responds to you...I would like to hear their response.

Also, perhaps they had a glitch or some server problems? Maybe
technology is to blame, since you said a large number of reviews have
vanished?

One more thing...have you tried e-mailing customer service with your
questions? I find that it's the best way to get something handled.
That's another thing I love about Amazon: awesome customer service.

Good luck!

Reply

Lousy Customer Service by E S. Thu December 10, 2009 @ 11:32 PM

by Chris M Posted Sun March 9, 2008 @ 10:43 PM

I'm too tired to go try and check, lol. I would hate to think that
Amazon would selectively delete negative items though, if they were
not against some TOS.

Reply


by Knuckles Posted Sun March 9, 2008 @ 1:41 PM

The first paragraph of an amazon.com, review of Dianetics:

"From the very first paragraph, Hubbard exhibits the controlling
attitudes of a cult leader such as Jim Jones or Joseph Smith. His
"dogma" has a unique language, unlike any mainstream psychological
terminology. Over and over he states that "My research has
proven...such and such." Well, where is it? The book has no references
to any such research."

This is a somewhat competently written criticism of the book. It
doesn't sound like something that would lead someone to buy it.
Amazon makes the reviews easy to access, as well. You can quickly see
"all 2 star reviews," for example. If they wanted to hide the
negative, they wouldn't offer this feature.

You have to take EVERYTHING you find on unsecure websites with a grain
of salt, especially what you find on this very site. The fact that
clearly negative reviews are right there to help shape a buying
decision negates your argument. For me, one or two negatives can
easily outweigh 100 positives, if what they contain makes sense.

I don't spend a lot of time surfing reviews on the web, thank the
Lord. However, being able to quickly search and find a cross section
of reviews is helpful, and I think Amazon does a good job of that. I
don't need 50 reviews to agree with a point of view that sounds
"right" to me.

Reply


"x of y readers found this comment helpful" by Knuckles Sun March 9, 2008 @ 1:47 PM

Amazon's Reviews by James C. Sun March 9, 2008 @ 2:53 PM

So true!! by abby436251 Wed March 19, 2008 @ 5:50 PM

Re: Amazon Deletes Negative Reviews by Zan Sun March 9, 2008 @ 10:25 AM
by James C. Posted Sun March 9, 2008 @ 11:32 AM

Thanks, Zan. That is kind of odd when you stop and think about it. One
person doing 20 to 30 reviews a day? I guess it seems possible, but
she must be either bedridden or a group of people as you suggest.

The whole system is in need of a serious overhaul. Censorship of
reviews (good or bad) is not a good thing.

Reply

by Knuckles Posted Sat March 8, 2008 @ 11:02 PM

As soon as you click on User Reviews, they show two reviews (one good,
one bad) next to each other. For whatever reason there are only a few
bad reviews right now, but they are there to see. So the one negative
review you desire is right there to see.

I notice Hubbard's latest book has only 3 reviews, a 1 star, a 4 star
and a 5 star.

I haven't been monitoring Amazon's editing of reviews of anything, as
I don't have the time for that type of activity. However, I use the
reviews. If they were censoring negatives, why not get rid of all of
them?

Reply


by ams1001 Posted Sat March 8, 2008 @ 9:35 PM

Look it up on Barnes & Noble (www.bn.com). They have 32 reviews, and
granted, the majority are positive, but there are a handful of
negative reviews, and they are mostly well-written and reasonable. :o)

Reply

by SuzieCat Posted Sat March 8, 2008 @ 7:20 PM

It makes no ense for them to delete negative reviews. Now, because of
the nature of that specific book, I can see folks writing inflamoatry
negative reviews. controversial material tends to bring that out in
folks.

Howeverm, if teh reviews are factual, negative or not, they should
stay!

Reply

by RedheadwGlasses Posted Sat March 8, 2008 @ 12:19 PM

Great letter, and I agree completely.

Reply




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