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Amazon Deletes Negative Reviews
Posted Sat March 8, 2008 12:00 pm, by James C. written to Amazon.com, Inc.
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I've noticed that Amazon.com has been deleting negative reviews for L. Ron Hubbard's book "Dianetics." It would appear that only reviews of 4 stars and above allowed. I'll admit, there were one star reviews posted without substance; but there were some well thought out reviews that gave a critical view as to why the reviewer did not like the book.
What the review deleters at Amazon.com don't seem to realize here is that you're eliminating what made Amazon an interesting place to research a product. There was usually some form of balance that allowed a reader to look at the reviews, see the good and bad, and make a decision. What's happening here is akin to false advertising. By taking out all the negative reviews, you're giving readers the impression that ALL reviews ever posted for this book have been positive.
I've seen it mentioned that Amazon does this because one-star books do not sell; that it's bad for business. Well, what good is Amazon.com if every product review is a 4 or 5 star review? I look for that note of caution when buying a product. If there are 100 five star reviews and 1 one star review, I still read the one star review (if it's well written) to see why that person had a bad experience. That one review may be the one that saves me the same time and trouble. Who knows, maybe those 100 five star reviews are all from people with a vested interest in the product -- maybe the author or manufacturer themselves.
Why would I come here any more for reviews if only 4 and 5 star reviews are allowed? Everyone has an opinion -- if you don't provide both sides, you're doing a major disservice to your customers who think they're seeing the whole picture.
As far as reviews go, Amazon.com has soured my opinion on the process. Without balance, there's no point in posting reviews, let alone reading them.
Go back, read the critical reviews that your customers posted for L. Ron Hubbard's "Dianetics," and post them back on the site.
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by Laura B. Posted Sun April 27, 2008 @ 5:11 PM
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Amazon has repeatedly deleted my negative 1-star review of a Sedona-area guidebook that I returned for a refund, because it was an advertising-filled piece of junk, NOT a true guidebook by any definition. It's been deleted over and over, despite me re-posting it. Interestingly, there remain FIVE five-star, positively RAVING reviews of this piece of garbage, EACH ONE by an author that has only reviewed this book, and NEVER reviewed anything else on Amazon.com. I don't trust Amazon as far as I can spit! What a crooked organization. Anyone who thinks their review system is truly open and unbiased is horribly mistaken! They manipulate their review system to their liking, and they'll delete any review they damn well please if that's what they feel like doing. What a bunch of Nazis!
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by Nicole F. Posted Mon March 10, 2008 @ 12:40 AM
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It seems weird that Amazon would do that. I love Amazon. It's my favorite "store." I do read the reviews and trust the opinions. I've bought many things from amazon and read countless reviews...I've never suspected "tweaking" of reviews. Usually I can find just as many bad reviews as good.
I have, however, come across reviews which just seem to be something like an author's friend beefing up the review list and whatnot. Sometimes it can be pretty easy to spot the fakes.
I hope Amazon responds to you...I would like to hear their response.
Also, perhaps they had a glitch or some server problems? Maybe technology is to blame, since you said a large number of reviews have vanished?
One more thing...have you tried e-mailing customer service with your questions? I find that it's the best way to get something handled. That's another thing I love about Amazon: awesome customer service.
Good luck!
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by Knuckles Posted Sun March 9, 2008 @ 1:41 PM
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The first paragraph of an amazon.com, review of Dianetics:
"From the very first paragraph, Hubbard exhibits the controlling attitudes of a cult leader such as Jim Jones or Joseph Smith. His "dogma" has a unique language, unlike any mainstream psychological terminology. Over and over he states that "My research has proven...such and such." Well, where is it? The book has no references to any such research."
This is a somewhat competently written criticism of the book. It doesn't sound like something that would lead someone to buy it. Amazon makes the reviews easy to access, as well. You can quickly see "all 2 star reviews," for example. If they wanted to hide the negative, they wouldn't offer this feature.
You have to take EVERYTHING you find on unsecure websites with a grain of salt, especially what you find on this very site. The fact that clearly negative reviews are right there to help shape a buying decision negates your argument. For me, one or two negatives can easily outweigh 100 positives, if what they contain makes sense.
I don't spend a lot of time surfing reviews on the web, thank the Lord. However, being able to quickly search and find a cross section of reviews is helpful, and I think Amazon does a good job of that. I don't need 50 reviews to agree with a point of view that sounds "right" to me.
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by Knuckles Posted Sun March 9, 2008 @ 1:47 PM
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This feature would seem to attempt to filter shill comments, and to some extent it does. However, I don't pay much attention to it, because I have found it far askew of common sense in some cases.
As an avid ebayer, I read a lot of user feedbacks in an attempt to judge the honesty and "user friendliness" of buyers and sellers. I find I have to use these same thought processes when reading reviews on the web.
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by James C. Posted Sun March 9, 2008 @ 2:53 PM
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Keep in mind, this isn't necessarily done with EVERY product. I think... You are going to see negative reviews on several products on Amazon; however, negative reviews on Hubbard's books are getting deleted. At one time there was 164 one-star reviews -- and in truth, about 50% were worthwhile. So where did those 82 reviews go? Why did they go? Did someone complain? Does one person's complaint merit the removal of all negative reviews? That would stink.
The review you mention above is probably marked for deletion. Amazon has as part of their review policy that a reviewer "cannot comment on an author or their intentions." Now think about that for a moment. For a piece of work labeled non-fiction, based around a writer's beliefs, how does a reviewer NOT do that?
My thought is that if that if Amazon can do this for this one product, why not others? What if they have a vested interest in a product -- say the Kindle -- might some of those negative reviews be deleted? Sure, if you check out the Kindle, there are plenty of them; but neither you or I know if we're fully getting both sides of the story.
I, like you, prefer not to spend a lot of time searching for reviews. I used to think amazon was such a place -- but now I've got my doubts. Even though this is one book, you can be certain it's happening elsewhere on the site.
Here's an interesting write up of another person's experience: http://koavf.blogspot.com/2008/02/dianetics-diaries.html.
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by abby436251 Posted Wed March 19, 2008 @ 5:50 PM
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Wow- this is so true. I reviewed Zeno 3 times giving it 1 star and all 3 times it was deleted. I then contacted amazon to find out what was going on with my review and they put my review back up, but now without modifying it. The last sentence or two was deleted. It has since disappeared again (1 day later) and all the other reviews are 4-5 stars. I researched this product outside of Amazon and found negative reviews. I will never trust Amazon again and will try and make my purchases elsewhere.
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by Zan Posted Sun March 9, 2008 @ 10:25 AM
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Amazon's review system lost my respect ages ago. Why? Check out the "top reviewer" list and look at the number one reviewer. I won't mention the name here, but this "woman" has been posting upwards of 20-30 reviews A DAY for years - every one of them 4 and 5 stars. In her profile she claims she's a "speed reader" and reads 2-3 books a day. Her reviews are simply atrocious. They're long, but they're filled with glaring errors about the content of the books, as well as numerous grammar and spelling errors. There are many people who suspect that this "woman" is actually a large group hired to review books, either by the authors or Amazon.
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by Knuckles Posted Sat March 8, 2008 @ 11:02 PM
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As soon as you click on User Reviews, they show two reviews (one good, one bad) next to each other. For whatever reason there are only a few bad reviews right now, but they are there to see. So the one negative review you desire is right there to see.
I notice Hubbard's latest book has only 3 reviews, a 1 star, a 4 star and a 5 star.
I haven't been monitoring Amazon's editing of reviews of anything, as I don't have the time for that type of activity. However, I use the reviews. If they were censoring negatives, why not get rid of all of them?
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by SuzieCat Posted Sat March 8, 2008 @ 7:20 PM
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It makes no ense for them to delete negative reviews. Now, because of the nature of that specific book, I can see folks writing inflamoatry negative reviews. controversial material tends to bring that out in folks.
Howeverm, if teh reviews are factual, negative or not, they should stay!
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Great letter, and I agree completely.
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