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Subway Refused Coupon Substitution
Posted Mon September 29, 2008 12:00 pm, by Alan L. written to Subway (Sandwich Shops)
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This letter is featured on ShopperCast
On July 4th I visited our local Subway in Bellows Falls, VT. I submitted the letter below via the web form on their website on July 25. I am very disappointed that I have received no response. I will understand if it is their policy is to require strict reading of coupons. If they want to disallow a minor substitution like a wrap for a 6" sub (same filling, same price) that's fine, but some form of response would be appreciated.
---------- Original complaint ----------
On July 4th, my wife and I decided to eat dinner at the local SubWay in Bellows Falls, VT. Earlier in the year we had purchased a coupon book which contained some SubWay coupons. Those coupons are clearly marked "Purchase one 6 inch sub sandwich and 21 oz. fountain drink at regular price and receive one 6 inch sub sandwich of equal or lesser value for free". As my wife has had gastric bypass surgery (we did not disclose this at the store because the store employees had no need to know our personal medical histories) and can only eat small quantities, she ordered a wrap instead of a 6 inch sub. We thought that since the wrap and the 6 inch sub were the same price and appear in the same column on the menu, the wrap would be eligible for the coupon. Upon reaching the cashier we were told that the coupon could not be used for a wrap. The cashier confirmed this with the manager. Then she proceeded to offer to change the wrap into a sub so we could use the coupon.
I have a couple issues with the experience. For a chain which goes out of the way to advertise healthy food, I was very disappointed that the store would not be willing to make a minor substitution which would provide a more healthy dinner for my wife. I cannot imagine that the wrap cost any more to create than the 6 inch sub. It felt like the manager was being arbitrarily strict in his interpretation of the coupon merely in order to minimize the use of the coupon. I was very surprised that the store was willing to incur further expense in order to accept the coupon. To be clear, the store was willing to waste the wrap bread and switch the sandwich to a sub instead of simply accepting the coupon for the wrap. While this would have allowed us to use the coupon, it would not have resulted in us receiving food which was to our satisfaction.
I respect the right of SubWay to be as strict as they want in the interpretation of their coupons. I respect the right of SubWay to not allow a substitution which would have provided a more healthy dinner at the same cost. I respect the right of SubWay to make what appears to me to be very poor business decisions. I hope SubWay is aware than every action results in some reaction. I will be writing to the producers of the coupon book to notify them of what happened when we attempted to use this coupon. Hopefully in the future they will be able to rewrite the coupons to include the wrap in addition to the 6 inch sub, thus allowing for a healthier alternative for my wife and others. Obviously, this event will also result in a drastic reduction in the respect we have for SubWay, both as the individual store in town, and as a chain. Our future choice of dining establishments will certainly reflect this.
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Some form of response would be appreciated. If it not corporate policy to forbid a simple substitution of a wrap for a 6" sub with a coupon, this branch should be educated.
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by G D. Posted Fri October 17, 2008 @ 10:37 PM
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I work for Subway restaurants in the UK as a store manager. This is not an official response.
Whilst I can understand that the store was following the terms & conditions as outlined on the voucher. It is disappointing to hear at how stringently they were followed.
I completely agree that this was a simple substitution, and in my store would have been more than happy to accept this as part of the voucher offer, we are often very flexible on vouchers. The only negative impact this store would have faced by accepting this voucher is that wraps cost nominally more than bread.
However by offering to transfer the contents to a bread, would have incurred them further cost, and by Subway guidelines, the wrap and full contents should have been destroyed and a full sandwich made from scratch.
I do note as stated in previous comments that in some instances that if stores "give an inch, people will try to take a mile". I have found this is often the case. I mean this in general not to your specific case.
There is a general consensus in Subway stores that the brand should be consistent across all stores. This may have been a reason for following the Terms & Conditions to the letter. As I have forgotten the number of times I've had customers say to me "In X store they were able to do that for me".
Whatever the reason they rejected this simple request you have found a store which lacks basic customer service and staff with logic.
Most comments and complaints submitted via the official website is read and then forwarded to the franchisee to which the complaint was related, this should then be responded to in a timely manner, with a copy of the response being returned to Subway. This clearly has not occurred.
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by StoicGrrl Posted Tue September 30, 2008 @ 10:06 AM
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First of all congratulations to your wife for having the gastric bypass surgery! My father-in-law got a lap band about two years ago, and he is down from over 400 pounds to a lean mean 280 (at six foot four) and doing things we never thought we'd see him do. It's a great step to getting your health, mobility, and in some cases life back, and I commend her.
Speaking from what I've seen of my father-in-law's experience, many restaurants are just not willing to work with you on stuff like this. Especially when he's just had a fill, FIL can eat maybe a quarter cup of food at a sitting. If he tries to go beyond that he ends up with indigestion and a gnarly case of the hiccups. At first, he would try to order smaller portions when we would go out, but it soon became clear that if there wasn't a button on the computer for it, the restaurant just wouldn't or couldn't do it.
So my mother-in-law and he worked out a system: they'd order something they both wanted, he'd eat his bites, and she'd finish it up. It actually ended up with both of them losing some weight, since restaurant food typically comes in "serves two" portions anyway, and this helped her control her portions as well.
I absolutely understand why your wife would want a wrap instead: all that bread is no good for a gastric bypass patient. She needs the veggies, not the starch, right? It's too bad that they weren't willing to work with you on that, but unfortunately based on my experience that will probably be the theme eating out from here on in. And it's too bad, really. Restaurants that are willing to work with customers are so much more likely to retain customers.
Good luck to you and to your wife!
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Chris
by StoicGrrl Tue September 30, 2008 @ 4:05 PM
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by Final Score: Boys-3, Girls-1 Posted Tue September 30, 2008 @ 9:59 AM
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I can see both sides of the story, however, your complaint to this site is that they never got back to you.
THAT should be addressed. I agree it was unprofessional for them to just blow you off.
Hopefully, they get back to you.
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I must say that I am on the side of Subway here. Instead of just assuming that they should honour a substitution to the coupon, you should have asked before you ordered if it would be okay. That way if it wasn't okay you could still get the sub and wrap and pay accordingly, get 2 subs, or leave.
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by mswaim Posted Tue September 30, 2008 @ 7:48 AM
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I manage a pizza place, and I know that while some of our pizzas are the same menu price, we will offer specials on certain pizzas because the food cost and/or labor cost of making them is lower. Also, whenever we do a big promotion on something, I can order my product accordingly, stocking up on the relevant toppings because I can anticipate sales. It wouldn't be a big deal to make a substitution for one customer, but once you open that door you have to let EVERYONE in, and that WOULD be a big deal.
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by Jeffrey/Branding/Alex Posted Tue September 30, 2008 @ 6:49 AM
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I've written to Subway in the past. They can take a long time to respond, if at all. Here's why:
Each Subway location is independently owned and operated. So, when Subway gets a letter, they forward it to the location.
At that point, they apparently don't have a mechanism (don't want) to determine if an individual location has responded or not. Unlike the BBB, the act of responding doesn't gain you points (or a non-response loses you points).
An individual location should care, of course, about responding. But they don't always. I've experience (and read enough letters here at PFB) to know that some (but certainly not all) Subway owners don't have the same customer service attitude that you'd hope. I once had a Subway manager say "this is my restaurant, you don't like it, you get out."
If you write to corporate about a corporate item, you also run the risk of not getting a response. Or getting one that's wildly off-base. I once wrote to Subway (anyone detecting a pattern here) about a chain-wide issue. I got a quick response, but it had nothing to do with the issue. When I wrote back, I got a response that apologized, but explained (and I'm not making this up) that she (the person that read my original message) was deaf and this sometimes kept her from being able to respond fully. I'm not sure what deaf would have to do with being able to respond to a written e-mail, but there you have it. She said that because she was unable to handle my issue, she'd pass it along to her supervisor. Who sent me a "Thank you for writing" and nothing more.
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by a_simple_girl Posted Tue September 30, 2008 @ 1:41 AM
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I'm just wondering..if the OP's wife can only eat small quantities and subway would not substitute the coupon..why didn't the OP just order the sub (with healthier toppings of course) and just take the rest of it home with her for later or even let the OP eat the rest of it?
The coupon is used and food is not wasted...problem solved.
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by andrea f. Posted Mon September 29, 2008 @ 10:53 PM
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If it's the same price/they had no problem paying for the more expensive item (if there was one, the OP said there was no difference) in the interest of customer service they should've just let him have it. I can understand a cashier not wanting to go out on the limb for this w/o management approval, but they should have forwarded the decision to the store manger and if he refused..well...I just know that if this was my business and the prices were the same, i would've given it to them.
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Subway seriously dropped the ball here. The OP is ticked off about Subway's total lack of response to a legitimate query, posed in polite language. In similar situations I've had the same feeling, and have written a few nastygrams of my own on the subject. Refusal to respond to a legitimate query is guarenteed to turn a current customer into a former customer PDQ.
The original coupon situation should also be addressed of course, but at this point it's secondary. IMNSHO they dropped the ball on that too.
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I'm wondering:
1. Those of us who didn't see why he's taking this request re: the coupon so far (to HQ) to get a different "ruling"
or
2. Those of you who don't see why Subway couldn't make the substitution
I don't dicker over prices at antique stores, yard sales, or flea markets. I would be horrible at negotiating a price on a vehicle. I wouldn't ask to substitute something in a coupon, or if I did, and was told "no," I'd be fine with that.
I wonder whether the others in Group 1 are like me in the "no negotiating/dickering" camp, and those in Group 2 are more willing/able to dicker over prices, ask for substitutions, etc.
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by SubwayGirl Posted Mon September 29, 2008 @ 8:42 PM
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I think that the coupon should be followed. First of all the computers are not set up for substitutions. Secondly, wraps do cost more than bread. Thirdly, you are getting a discount on something, so you should be happy about that. Lastly, have you ever brought a coupon to a grocery store and expected to get something else (oh yes, I know it says I get a box of cereal for free, but why can't I have a can of soup instead? The soup is less expensive).
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by ♫Venice♫ Posted Mon September 29, 2008 @ 7:43 PM
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I would never assume I could substitute without asking first. I agree that it didn't make sense to throw away the wrap, if that's in fact what they did, but if you had just asked first, you would have known where you stood with the coupon and substitutions. That would have given you the option to not order at all. It would have been Subway's loss, but at least you would have had a choice.
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by Marty5223 Posted Mon September 29, 2008 @ 6:25 PM
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I have mixed feeling on this one. Do you know for a fact that the cost of bread and the cost of a wrap are ths aame.
I do know Subway bakes it own bread. Not sure they create their own wraps.
It could really just be a cost factor. I feel cetain if they wanted you using it for a wrap they would of said wrap on the coupon.
You know now they are offering only certain sandwiches at a certain sale price now.
A few months ago it was any sandiwch. If I think the way you do I would think I should be able to sub any sandwich for the sale price.
Coupons are a benefit most of the time for select products and sizes. Most of the time they are draw to get you in the door.
I buy dog food using coupons all the time. Almost every visit a different size bag of the product I use is on sale. I know if I wait the following week or two my size will be on sale. That is a decision I have to make. I don't expect the store to just give me the sale price or allow the coupon on the size I want.
If the coupon doesn't allow or state the product I am buying I assume I can't use it for something else.
Doesn't hurt to ask...but if they say no. Then I have to respect that answer.
I do think they should of responded. I am guessing the letter was sent to the franchise owner and he might of even been the manager that told you no that day.
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by K.B. Posted Mon September 29, 2008 @ 5:56 PM
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I wrote a letter to Subway on here a little over a month ago and never got a response from them... Good luck!
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If they clearly advertise that you can subsitute a wrap at no charge, then they should really honor the coupon as such
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I doubt that corporate has anything to do with the decision regarding these coupons. Its usually the local Subway stores that have their coupons placed in these area coupon savings books.
And there are usually locations written on the back of the coupon since all Subway stores are not owned and operated by Subway and these coupons are not accepted by all Subway stores.
However I think it was petty of them to not accept it for the same priced wrap if they would have for the 6" sub.
If you have not heard from them by now I doubt that you will. But please let us know if you do.
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I read this particular letter not as a rehashing of the original complaint, but a complaint that the original complaint was not addressed.
I agree that while Subway absolutely has every right to word their coupons any way they see fit and to stick to as strict an interpretation as they want, I personally don't understand the logic of wasting a wrap to make you a sub. They should have honored your request as a courtesy and maybe reminded you (respectfully!!!) that next time, it's for a sub only. At least that's what I would have done.
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I'm kind of stunned that this relatively minor incident happened several months ago and it's still on your mind?
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by SuzieCat Posted Mon September 29, 2008 @ 3:17 PM
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Personally, I think they should have done what you asked. Same price, same items, etc. Only difference is the "bread"
Subway further annoyed you by not responding to your original letter. I have a feeling if they had responded saying they were sorry bu no substitutions, you would not be nearly as annoyed as you by their complete lack of acknowledgment.
it is their right not to substitute, but on something this simple, it makes no sense for them to say no IMHO.
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silly
by SuzieCat Mon September 29, 2008 @ 4:51 PM
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by Nicole F. Posted Mon September 29, 2008 @ 3:12 PM
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I think they should have accepted this. After all, you said that it was the same price. They would not be losing money by giving you a wrap instead of a sub.
If anything, they gained a sale because if you didn't have the coupon, you wouldn't have gone to Subway and given them business.
I also understand why you are sending this letter again. They should have given you a response quickly after you sent the first letter.
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by ProfessorTerguson Posted Mon September 29, 2008 @ 3:09 PM
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Why do customers always think their situation is "special", that they are free to tailor anything to their benefit and they are exempt from rules and regulations?
It said sub - it means sub.
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Restaurants approach coupons a bit differently than retailers.
Retailers usually offer coupons to generate trial of specific product; either because they want to get rid of large stockpiles, it's a new product, it's a seasonal campaign, they got a special buy, they want to spur sales or some combination of all of the above. The coupons are traditionally product specific and usually state that no substitutions are allowed.
While restaurant coupons are usually product specific, there's almost never an underlying cost or stockpile factor. Restaurant coupons almost always are intended to drive traffic into the store and that's it. Usually, the product offered on a coupon is one that the company thinks will be attractive to the broadest base of customers.
This Subway is a perfect example of that concept...their main product is a sub sandwich so they've put out a coupon which is likely to lure a large number of folks who might decide on a sub today instead of a hamburger. Clearly, they don't care which one the coupon user orders as long as the free one is of equal value or less. It's the OFFER that matters, not the product.
Therefore, the customer's request to substitute a wrap is perfectly reasonable and should have been accommodated with a genuine smile and thank you. In fact, I'll take this even further...if I were the Subway manager and a customer came in with the coupon and said, "Gee, I bought this coupon book and I really would like to use this coupon but I dont want a sub, I want salads", I'd be jumping up and down, saying, "Go for it dude!! Knock yourself out!!"
And if the customer said, but it says only subs, I'd be saying "Oh come on, live a little. Take a chance. Walk on the wild side. What salads do you want with your drinks and chips?"
And I guarantee that customer would have walked out of my Subway shop with a big smile on their face, thinking they just "won" and I would have a big smile on my face, KNOWING that they had just "won" and, in doing so, I would win too.
This particular Subway blew it big time. Hopefully Subway corporate will respond and make it right for this customer.
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"It felt like the manager was being arbitrarily strict in his interpretation of the coupon"
I didn't see any "interpretation" at all. Just a reading of the very clear wording on the coupon.
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by Donno Posted Mon September 29, 2008 @ 1:02 PM
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I'm not sure that you do, because you go on to say your respect for Subway has diminished. The coupon, according to you, clearly states it applies to a "6" sub". While it is fine to ask if a wrap substitution may be made, why isn't the answer acceptable?
You're still upset over the inability to accept a store policy 2-3/4 months later. You may want to consider moving on.
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