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PFB Investigates - Papa John's Poor Customer Service - The Next Chapter
Posted Thu February 19, 2009 12:00 pm, by
On Tuesday, Feb. 17th, we posted the details of an encounter with Papa John's customer service process.
Since then, the following has occurred:
1. Despite my request not to escalate this because I had no desire to speak to the franchisee after all of this, Sean apparently escalated it anyways. Tuesday night, I received an email from the Papa John's business development guy for the West region which simply asked me to let him know if I don't hear from the franchisee. That was it...nothing else.
I promptly sent him back an email stating I didnt care if I heard from the franchisee because if he didn't value my feedback at the time I provided it, I don't value his concern now that Ive raised a fuss. I didnt receive a reply.
2. Yesterday, Feb. 18, the franchisee attempted to contact me. I wasn't here to take the call so he left a message. Without further comment (I'll provide my thoughts on this tomorrow), here is the voice mail he left. I'd love to hear your thoughts on this.
Papa John's voicemail
-Greg (PlanetFeedback's Mr. Helpful)
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There were multiple lines of contact going on at the same time, and you really don't know to which one the business development guy was responding. In an organization the size of PJ's (and it's pretty good sized), we really don't know that Sean actually did escalate the call, and we don't know if Sean has the ability to intercept the other lines of communication. It could have been the communications director guy who forwarded the email to the business development guy and said "fix this." When customers start communicating through different channels that can happen. Different departments start working the problem and don't know about it until they connect at the customer.
Then there's the whole "I've got you between the devil and the deep blue sea" thing. Is this a customer who says "I'm done" only to see how hard you'll come after him, and then make a big production when you don't, or is it really someone who wants to walk away and wants no futher communication, and will complain when you try to call. Personally, given the amount of noise made, I'd intperpret it as a customer who was wanting you to come and try to recover, and would make a bigger case if you let them walk away.
I just don't think it's asking a lot for customer service folks and customers to respond nicely to each other. I personally don't think something to the effect of "you didn't think I was important before so I'm not going to talk to you now" to be nice.
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1. If, after reading the first report and my comments on that post plus this update and then listening to the voicemail left for me, all you can think about is how i'm supposedly being mean to some poor corporate folks who are just trying to help, well, I don't even know what to say to that other than you're wrong.
2. As for two departments working the problem independent of each other, I have additional information on that point which I'll share tomorrow when I offer my thoughts on the voicemail.
3. Finally, with regards to the idea that I might be playing hard to get just to see how hard they'll come after me, nothing could be further from the truth. In fact, when I finally got through to Sean in customer service on Tuesday, I made it VERY clear that,after all the hoops I had gone through already to talk to a live person, I was no longer in customer mode. Instead, I was in PlanetFeedback mode and I was fascinated by the enormous gap between what Papa Johns proclaims as world class service and what I had just experienced over the past two weeks. I suggest you go back and read the question/answers that I posted in my first report - you'll notice EVERY question I asked had nothing to do with my desires as their customer and everything to do with their customer service process and how it broke down.
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Seems they are still not wanting to discuss the original issue. But they are willing to sweep this under the table for two free calzones.
From the tone of "Luis'" voice he sounded bored like it was an effort to say he would call you back when you could discuss this issue together, Instead he chose to brush you off and figure two calzones will bring your business back.
WTG Papa John's...great way to show how little you think of your customer and their inquiries/questions.
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I can't listen to the voicemail at work, but my opinion thus far is this: I"m always surprised when a business OWNER doesn't act like a business OWNER.
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by Just Jeffrey Posted Thu February 19, 2009 @ 1:00 PM
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I think, at this point, they have written you off.
They SHOULDN'T do that, of course. But I'm guessing they have.
As for the voice mail from the franchisee: every customer is different. I'll bet there are plenty of people who would be happy to get the 2 free calzones. Others would be upset that the voice mail didn't carry any form of apology or ownership for the problem. Some might want more than 2 calzones and feel that, if only they offered 10 calzones, all would be right. Others wouldn't be happy with anything short of the bad employee being fired.
Me, I'm not big on the need for the word "sorry," but I know many are and this voicemail is not going to work. For me, I'd want the franchisee to explain to me why this happened and to tell me what he's personally doing to ensure it doesn't happen again. And I'd want to talk to the business development guy, to get him to give me the same explanations.
But that's me. And every customer's needs are different.
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