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Deceptive pricing at Burger King
Posted Wed October 28, 2009 12:00 pm, by Dave R. written to Burger King
Write a Letter to this Company | Rate this Company
On the Value Menu at my local burger king, a 4 piece chicken tenders order is $1.00. If you look above at the BK Favorites menu, it says $2.99 for an 8 piece order. you must think many people are either too busy, too distracted, or too ignorant to recognize this. If I can get two orders of 4 for $2.00, why would I pay $2.99 for a single order of 8? This is evil.
Admit you have horrible business practices that take aim at the person on-the-go. You fill up drinks with large quantities of ice, though if they knew, they could ask for no ice. I see the ice fill line on the cup. You cheat people on menu prices, too. Fix it.
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Fast food is like any other business...most have lower prices for those who pay attention to details a bit more.
This is not deceptive as much as it is money in BK's pocket if the customer decides not to figure something out.
They are giving you two options for the same product...just more for one than the other.
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by Batman Posted Fri October 30, 2009 @ 6:51 PM
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I wouldn't say it's deceptive. But, it is interesting how businesses operate.
I was at BK and I ordered 2 WHoppers for $3.50; a lady came in behind me, and ordered 2 whopper specials. When I made the comment, "Whoppers are $3 a piece?" the lady was a bit ticked, because she didn't see the 2 for $3.50 sign, and spent $6, and the cashier didn't even suggest the 2 for $3.50. Can't say I blame her. Businesses tend to be too short sighted. They now have a ticked customer, when they could have made her extremely happy by pointing this out.
I agree with the priciple of your letter.
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Exactly
by McD Sun November 8, 2009 @ 1:27 AM
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by Richard S. Posted Thu October 29, 2009 @ 10:29 AM
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I dont think this is deceptive at all. You can go to the grocery store and get a 25oz jar of something for $3.00 or you can get the 12oz jar for $1.68. You actually have to figure out the cost per ounce to figure out which is the better deal.
McDonalds did the same thing with their Double Cheeseburger when it was on the $1.00 menu. You could buy the double cheeseburger for $1.00 or two cheeseburgers at $.89 each.
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Fresh Food
by Richard S. Fri October 30, 2009 @ 2:30 PM
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by Batman Posted Fri October 30, 2009 @ 6:44 PM
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The logic is, the smallest size is the best value. However, I would say this is not always the case.
I tend to drink a lot. So, for me to get the largest size, is well, not reasonable, but, more reasonable than getting the smallest size. Let me explain the logic behind my madness:
I buy the smallest drink, say, for $1.50 Medium, lets say is $1.70, and largest is $1.90 (except McDonald's, where the largest is smaller than everyone else's but, costs $2.09). Ok, so here is what I am getting for my $2. A 44 ounce drink (32 at McDonald's) as opposed to a 20 ounce drink. So far, I'm behind, because with free refills I can go back and fill up the cup several times, saving me 55 cents (after tax). But, I can do the same with the larger drink, save a minute or two on refills. (Nothing to say wow over, but still, a couple minutes can be saved, for something more important; like having to get rid of all the drink later). But, here is where the extra 50 cents comes in handy for me: you saved 50 cents and left the establishment with a 20 ounce drink. I left the establishment with a 44 ounce drink for only 50 cents. Now, you are thirsty, and someone is doing a "coke run" and now you buy a can of soda for how much? I still have my 44 ounce soda. Even if you paid only 50 cents for a 12 ounce can, you're still 12 ounces behind.
That's why I buy large drinks. Thinking long term. :)
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by Venice Posted Fri October 30, 2009 @ 7:14 PM
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Because that explanation is much too complicated.
If I'm dining in, it makes sense to pay the least amount of money for unlimited drinks. It just doesn't make sense to pay more.
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in my neck of the woods, if you order an XLarge soda at McDonalds it is $1.00. Until recently it was only .79 - it is huge, but always what I order because it is the cheapest.
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by PepperElf Posted Wed October 28, 2009 @ 2:15 PM
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last month there was a sale on yellowfin tuna.
not the best tuna in the world but at 59 cents a can, who cares?
except ... it was 59 cents for the individual cans, and ... i forget what hte 4-packs went for but it was more than 59 cents each.
so... i just bought the individual cans and paid the cheaper price.
since you feel you can get a better deal buying two orders at 1 dollar each... then i'd say don't get mad, be happy that you found a way to get something cheaper.
or test it out and get both and see if there's a difference in the 2 products
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My local BK has 2 different chicken options - chicken tenders which are the little nuggets and chicken fries, which are the long stick-like things.
The fries are 8 for $2.99 and they are also all white meat, as opposed to whatever they put in those nasty nuggets. It's equivalent to McDonald's Chicken McNuggets vs. their premium chicken tenders.
As for the ice in the drinks, there is a marker on the cups that they expect the cup to be filled to. If you don't like that, you have the option of requesting "light ice" or "no ice" or, just fill the cup up yourself if you are in the restaurant.
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by Shan Posted Wed October 28, 2009 @ 1:02 PM
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I don't eat at Burger King very often, but now I will always see chicken feet chicken tenders.
:)
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LOL
by Batman Fri October 30, 2009 @ 6:46 PM
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the tenders on the value menue are small and crown shaped nuggets - the ones on the regular menu are the longer, rectangle shaped tenders. This same conversation came up at my work and the gal on the BK run ordered 2 of the value ones to save money - it isn't the same product. If they gave you the same tenders you should be writing a thank you letter :)
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How is it deceptive if you figured it out?
On top of that its clearly marked.
Good Day
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