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Pull the Focus on the Family Superbowl Ad, CBS

Posted Wed January 27, 2010 12:00 pm, by Teresa T. written to CBS Television Network

Write a Letter to this Company

All major networks hosting the Super Bowl have denied ad space to political candidates and organizations including PETA, MoveOn.org, and the United Church of Christ. Focus on the Family has an unmistakable anti-choice, anti-birth-control, anti-sex-education, anti-gay agenda. If that isn't bad enough, its views on women are just plain insulting and dangerous. I plan on watching the SuperBowl 30 minutes late just so I can fast forward through your commercials. Now all your advertisers will suffer. Now I have yet another reason NOT to watch your network!



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by jacal Posted Sun February 28, 2010 @ 8:41 AM

I read most of the replies here and abortion is a bogus issue when
most the birth control pills work by making the lining of the uterus
too thin so the fertilized egg can't implant, that sounds like an
abortion to me. Millions of women world-wide use birth control pills
which cause millions of abortions everyday, whether they realize it
or not!

Some replies here say that people should practice safe sex, that might
help prevent a pregnancy, but it won't prevent the spread of HPV
(human pampoloma virus)which can be spread regardless of condom use
because the virus can live on the skin the condom doesn't cover. HPV
can also be spread by any skin to skin contact, like French kissing.
There is no safe sex from sexually transmitted diseases any longer,
the only choices are abstaining or getting Gardasil injections
(available only for young boy and girls under 26 years old) and hope
the vaccine works against one or more of the 135 strains of the virus
that you have contracted via sexual contact.


by LDG1981 Posted Mon February 15, 2010 @ 12:15 AM

The people who got all uppity and whiny before this ad even came on:

1. Never saw the ad before complaining.
2. Never saw a script before complaining.
3. Only attacked the ad because of the group delivering the message,
not who was telling their story or what they had to say.
4. Lost ALL credibility when the ad aired and not one word about
abortion was mentioned.
5. Are getting laughed at now for trying to say that said ad "promotes
violence against women" because of a CGI tackle.
6. Are taking the focus away from REAL violence against women by
attacking this ad over the idea of a college-age football player who
would jokingly tackle his mother.

I guess people also forget that CBS is a corporation and can dictate
their own programming and what they want to air. YOU as a private,
individual citizen can just choose to not watch their programming. How
difficult is that?


Couldn't have said it better myself, I thought the ad was great! it had a positive, non-confrontational message. by Chadg Mon February 22, 2010 @ 2:42 PM
by Jessica82 Posted Sun February 7, 2010 @ 7:49 PM

I vaguely recall people talking about this. Isn't the commerical
supposed to support parents staying together..or something similar?
And this is bad? God help us all.


The ad was targeting abortion by Nate. Sun February 7, 2010 @ 9:54 PM

Did anyone's world end when this commercial aired? by Mundo Cani D. Tue February 9, 2010 @ 3:03 PM

I saw the commercial... by ams1001 Thu February 11, 2010 @ 10:06 PM

by LadyMac Posted Sun February 7, 2010 @ 6:56 PM

Just saw the commercial. It wasn't controversial in the least.


Agreed! n/t by Nate. Sun February 7, 2010 @ 9:49 PM

agreed as well n/t by franese Mon February 8, 2010 @ 1:31 PM

by Simbabe54 Posted Wed February 3, 2010 @ 11:59 AM

The Super Bowl is not the time or place to air political
agendas.Neither are the Oscars or the Grammy Awards.ABC is in bed with
Disney.Disney has always had a rather Victorian attitude towards
I am pro choice and proud to say so.I personally could care less what
this might say about me and I could give a toss about Tim Tebow's
mother's decision to not have an abortion.I won't change my mind one
I'd like to know how she would handle it if she had a thirteen year
old daughter who was brutally raped,traumatized and basically ruined
because of what happened to her.She would force that child to have a
baby?That is one of the reasons I am pro choice.


your not by NathanG Wed February 3, 2010 @ 1:08 PM

Thanks Nathan by Donno Wed February 3, 2010 @ 7:29 PM

not the choice by Arienti Thu February 18, 2010 @ 1:28 PM

Can you cite me one of those laws by LadyMac Thu February 18, 2010 @ 3:35 PM

validation... by Arienti Thu February 18, 2010 @ 4:27 PM

I believe you by LadyMac Thu February 18, 2010 @ 7:04 PM

by LadyMac Posted Tue February 2, 2010 @ 12:50 PM

Great column by Sally Jenkins.

It should make us ALL stop and think.



Great Article-A Must Read! by Chadg Tue February 2, 2010 @ 1:18 PM

AMEN! by MA Cunningham Tue February 2, 2010 @ 2:42 PM

For balance by Mnemosyne Tue February 2, 2010 @ 3:35 PM

Even if that's true by LadyMac Tue February 2, 2010 @ 6:01 PM

Agreed by Mnemosyne Tue February 2, 2010 @ 6:41 PM

We can't control by LadyMac Tue February 2, 2010 @ 6:53 PM

I am fine with her choice by Mnemosyne Tue February 2, 2010 @ 8:26 PM

by Donno Posted Sun January 31, 2010 @ 2:09 PM

Why not allow ads from everyone, like a free speech kind of deal?

Is this a "HATE AD"? As I understand it, the commercial doesn't
contain the words abortion or pro-life.

I happen to come down on the side of abortion, but I am also a
supporter of loving families. This commercial seems to be overtly
about the latter. If there are undertones of a slant against the
former, well, so be it. I don't really find it offensive, myself.

I guess the BIG DEAL is whether the law is ever changed. Why not
allow everyone a voice in the meantime?


I think it still all boils down to one issue...who is paying for by dulynoted (aka duttycalls) Sun January 31, 2010 @ 4:36 PM

"whoever had the bucks gets the time." by Donno Sun January 31, 2010 @ 7:17 PM
by Ben G. Posted Sat January 30, 2010 @ 9:44 AM

To start I only support abortion inthe cases of incest, rape, or
mothers endangerment.

Everyone knows that birth control is not 100%. Yet they choose to
engage in the behavior that could lead to pregnancy.

If it's your right to have sex, than you are responsible for the
outcome. I don't believe Someone has the right to destroy life because
of an "unintended" outcome.
You know the risks associated with it. You want to avoid the potential
outcome? Don't engage in the behavior.

It is what it is. There are no rights without responsibilites.


And married people by franese Sat January 30, 2010 @ 10:44 AM

I don't think Ben was unclear at all.... by hussyinterrupted Mon February 1, 2010 @ 1:02 PM

My post has nothing to do with my belief in premarital sex by Ben G. Wed February 3, 2010 @ 9:18 PM

I think it's funny by BigShot Sun January 31, 2010 @ 2:06 AM

FINALLY! by Arienti Thu February 18, 2010 @ 11:30 PM

Re: Pull the Focus on the Family Superbowl Ad, CBS by BigShot Fri January 29, 2010 @ 3:34 PM

Great points! 99% of the time, it starts with education. by Chadg Fri January 29, 2010 @ 3:50 PM

I'm 100% for prevention. by Maegan Z. Fri January 29, 2010 @ 5:44 PM

I'm with you by BigShot Fri January 29, 2010 @ 8:46 PM

Yes but by franese Fri January 29, 2010 @ 10:44 PM

Response by BigShot Sun January 31, 2010 @ 2:19 AM

so.... by franese Sun January 31, 2010 @ 9:38 AM

i can by PepperElf Sun January 31, 2010 @ 12:12 PM

Wow by Brendalala Sun January 31, 2010 @ 12:42 PM

But whether by MA Cunningham Mon February 1, 2010 @ 12:36 PM

Oh my by Brendalala Sun January 31, 2010 @ 12:40 PM
by franese Posted Sun January 31, 2010 @ 3:25 PM

And accidents do happen - I don't believe in abstinence but I also
don't believe very young people should be having sex - but of course
we know they do. A 14 year old girl should not be forced to have a
baby that she can't monetarily afford or emotionally afford (nor
should a 35 year old married woman)

But I have yet to meet a single person who is against abortion who has
adopted a single child. Nor have their parents who are also not
pro-choice - and since they have children they can obviously afford
them - just saying...you're preaching an alternative which many women
choose to take...but remember - it's mostly pretty little white babies
that tend to get adopted - not minority or special needs children.
And by the way - only one person answered the adoption question by
saying no because they can't afford a child - very responsible - but
are you saying that when or if your situation changes you are going to
adopt one of those babies that a woman chose to have rather than have
an abortion?

It's funny - these same groups that preach that they're against
abortion are also against sex education unless all it teaches is

And at that - I'm out of here...being pro-choice means just that - you
can choose to continue your pregnancy or end your pregnancy - it's
YOUR choice. Pro-lifers apparently thing their way is the only way.
BUT I would never compel anyone to have an abortion (even if the
pregnancy was due to rape or incest) if that person did not believe in
abortion. And before you say "I'm a Christian" I know many Christians
who are pro-choice, and I am not a Christian - not all people in this
country (or the world are)


by Brendalala Posted Sun January 31, 2010 @ 6:51 PM

I would GLADLY adopt a child. In fact I was looking at different
adoption websites the other day.

I'm not against sex education. I am 25 and I don't even think we had
any other than a health class.

And like I said, I am pro-choice. If you want to kill your baby that's
on you. I don't agree with it, I wouldn't do but if you want to, go

I'm not going to go to demonstrations at abortion clinics or hand out
little pamplets. I don't want abortion illegal.

This is my own personal opinion and generally I keep it to myself.

And for the record, I am Catholic. I take birth control and believe in
choice. That makes me a double bad Catholic hah hah hah.


by PepperElf Posted Mon February 1, 2010 @ 8:53 AM

one factor to it may be whether or not you believed it to be true
before or after looking for "facts"

because if you believed that before looking for facts, you may in fact
only be looking at the facts you want and not the whole data set.

and yes i do have relatives who've adopted. one of my sister's inlaws
has 2 beautiful girls. and more importantly she didn't adopt
picture-perfect kids from a book - she adopted from two orphanages
where medical problems are normal. (She lives in a different

My own parents almost adopted. And before you say "well why didn't
they!" they were actually in competition with another family for the
boy. The competition had gotten so close, the adoption agency started
looking at military service records to help in the decision; they were
leaning towards Dad's Navy service over the other man's service.

My parents withdrew from the adoption program after she found out she
was pregnant, and the other family adopted the child.


I remember by MA Cunningham Mon February 1, 2010 @ 2:32 PM

As you got older... by Brendalala Mon February 1, 2010 @ 6:24 PM

by Mundo Cani D. Posted Fri January 29, 2010 @ 9:11 AM

go ahead and pull all those Pepsi commercials. I'm not much of a Pepsi


And while they're at it, yank the Gas-X commercials! by RedheadwGlasses Fri January 29, 2010 @ 9:54 AM

Gas-X LOL!!! by MA Cunningham Fri January 29, 2010 @ 10:25 AM

Have you seen the new one? by RedheadwGlasses Fri January 29, 2010 @ 12:18 PM

EWWWWW by MA Cunningham Sat January 30, 2010 @ 2:10 PM

RE by RowdyRetailer Fri January 29, 2010 @ 11:58 AM

how about those "colon health" infomercials, they get pretty graphic. by Chadg Fri January 29, 2010 @ 4:12 PM

The regulars on my3cents would like that one. They love looking at pictures of their colons. by Mundo Cani D. Fri January 29, 2010 @ 10:30 PM
by BigShot Posted Thu January 28, 2010 @ 5:52 PM

Nobody has actually seen the ad yet (except for CBS) but indications
are it will involve the story of Tim Tebow's mother Pam, who chose not
to have an abortion despite urging from her doctors due to health
complications. It is said to be a celebration of life and a
courageous woman who put her child's well-being ahead of her own. Who
has a problem with that? Why would anybody have a problem with that?
A hate ad, really? Nobody is taking anybody's right to choose away,
Pam Tebow had the choice and she chose life. That's what the ad is

by Kalphoenix Posted Thu January 28, 2010 @ 5:20 PM

I can see the issue, since even if CBS is allowing any org to post
commercials that meet their guidelines, only the "for profit" high
profile organizations (if they are spending the money on spreading
their religious beliefs, it is for profit) will be able to afford the

But that's fair I suppose. After all, if FotF is heavy handed with
the commercial, they are only going to gain more opposition than
support, and CBS will take the flack for letting it air in the first
place, especially if it can be proven that they have "denied" other
commercials of a similar vein, so everyone involved REALLY has to
weigh their options on what is "appropriate."

I'm not sure if all their information is correct, which is always a
needler for me, but it is also OP's right to express their opinions to
CBS, and choose not to support them, if they so choose and in whatever
non-violent, legal fashion they choose. They have done so here.


by dulynoted (aka duttycalls) Posted Thu January 28, 2010 @ 4:02 PM

Sorry but money is money and CBS is in this to make money not support
the views of political, religious or any other organization.
I bet if these organizations would pony up the 3 mil CBS is requesting
for ad time CBS would then give them their requested time slot. But
they will not because they are not for profit organizations and depend
on donations and such.
Maybe Pam Anderson should cough up the 3mil...she seems to have the
money and is a supporter of PETA and other organizations.

What I cannot understand is that you are saying how anti-choice,
anti-birth-control and anti everything CBS is but you will still watch
the Super Bowl. Guess we all have our priorities.


by Nate. Posted Thu January 28, 2010 @ 2:28 PM

It is my opinion that if they want to pay the $3 million for the ad,
let them do it. Just because you disagree with the message doesn't
mean that a group must be silenced. Our fundamental rights guarantee
the freedom of speech. If CBS is reversing the policy, and Focus on
the Family wants to take advantage of this opportunity, then so be it.
Whoever wants to air an ad, and pays the price, should be able to do
it as long as it is not obscene or illegal.

I personally disagree with abortion, but I am not emailing
PlanetFeedback telling them to immediately ban you from the site so I
don't have to hear your opinion. I read what you had to say and
disagreed. I think you, and focus on the family, should be able to
express your opinions without being silenced.

Also, I don't see how it is a hate ad. On google, I found that this ad
tells a story of how a mother who refused an abortion had a child that
was highly successful. I don't see any hate, birth control, sex
education, or gay agenda issues addressed.


by hussyinterrupted Posted Thu January 28, 2010 @ 12:48 PM

What is wrong with this ad? They are not preaching anything. They
are simply telling a story. Yes I am a pro-choice woman. But when I
say choice, I mean CHOICE not just pro do whatever ya feel at the
time. A woman has the responsibility of thinking through every angle
before making the decision to have an abortion. There is nothing
wrong with letting it be known that you're choice to keep the child
could lead to a heisman trophy winner, or a doctor who cures cancer,
or lawyer or hell even president of the united states. The unborn
child could be anything good or bad if given the chance to grow up.
Its just a statement of fact.

Why is it that so many other pro-choicers want to take the choice of
life out of the equation?


i think we are all "pro choice" in that some of us choose life, and others choose death. my choice is LIFE 1,000% of the time. by Chadg Thu January 28, 2010 @ 12:57 PM

I get what you are saying.... by hussyinterrupted Thu January 28, 2010 @ 2:24 PM

IMHO, life begins at conception... by Chadg Thu January 28, 2010 @ 3:28 PM

Wow, I can't imagine a worse kind of hell. by Kalphoenix Thu January 28, 2010 @ 4:24 PM

I totally agree by Lisa H. Thu January 28, 2010 @ 5:21 PM

I'm not by BigShot Thu January 28, 2010 @ 6:08 PM

Sins of the Father by Kalphoenix Thu January 28, 2010 @ 7:34 PM

Actually by BigShot Thu January 28, 2010 @ 8:33 PM

And I'm glad... by Kalphoenix Fri January 29, 2010 @ 1:14 AM

I get that by Lisa H. Fri January 29, 2010 @ 9:42 AM

Birth Defects and Adoption by Kalphoenix Thu January 28, 2010 @ 4:47 PM

I get what you are all saying, but... by Chadg Thu January 28, 2010 @ 8:07 PM

You don't know any "typical" "pro-choice" people by RedheadwGlasses Thu January 28, 2010 @ 7:59 PM

i ask you the same question. by Chadg Thu January 28, 2010 @ 8:11 PM

Playing god by Kalphoenix Fri January 29, 2010 @ 12:47 AM

No one did. . . by MA Cunningham Fri January 29, 2010 @ 12:10 PM

I agree by Lisa H. Fri January 29, 2010 @ 9:45 AM

I was going to stay out of this one.....but by franese Fri January 29, 2010 @ 1:23 PM

by Brendalala Posted Thu January 28, 2010 @ 9:54 AM

I don't think there is anything wrong with this ad.


by NathanG Posted Thu January 28, 2010 @ 8:49 AM

This gets people riled up, but the ads for GoDaddy where half naked
chicks wash a car in slow motion with white tshirts on is fine.

Victoria secret ads are fine
Erectile disfunction ads are fine
Girls Gone Wild ads are fine

Man this country is going downhill


I agree by mrsdkm Thu January 28, 2010 @ 2:26 PM

by Just Simply Bella Sera Posted Thu January 28, 2010 @ 7:47 AM

Normally I'd say this is about free speech, and though I admit I'm no
fan of Focus on the Family, I'd say that CBS has a right to air
whatever ad they feel is appropriate (within FCC guidelines of

However, if CBS is also refusing to run ads by other religious
organizations (and Focus on the Family does have its basis in
Christianity), then I don't see why FotF is getting special


What I've read by Lisa H. Thu January 28, 2010 @ 10:39 AM

Okay. by Just Simply Bella Sera Thu January 28, 2010 @ 12:54 PM

by RowdyRetailer Posted Thu January 28, 2010 @ 12:10 AM

The superbowl has turned into more of a marketing scheme then a game.

When people tell me they watch the superbowl for the commericials,
that is just plain nuts.

I got sick of seeing all of the perverted sexual references from this
godad website last year, we left the party early.

I dont intend on watching it for that reason.

Good Day


by RedheadwGlasses Posted Wed January 27, 2010 @ 9:45 PM

I think it's ridiculous that they would air this commercial, but
heaven forbid we air a commercial for CONDOMS.


Don't forget all the charming erectile dysfunction ads! by Maegan Z. Wed January 27, 2010 @ 10:12 PM

by Donno Posted Wed January 27, 2010 @ 6:49 PM

Why is it a "hate ad"? Does it contain references to the Klan,
Neo-Nazis or something like that?


no, its a "hate ad" because it promotes moral, ethical values that our country has been lacking lately by Chadg Wed January 27, 2010 @ 6:51 PM

"moral, ethical values" like by olie Wed January 27, 2010 @ 10:53 PM

funny how... by Chadg Thu January 28, 2010 @ 9:19 AM
by Chadg Posted Wed January 27, 2010 @ 5:05 PM

I urge CBS to air the ad. how can we have free speech if you want to
be able to censor groups that you dont like? i do not support planned
parenthood, but if they want to run an ad on tv or radio, how would it
be fair to deny them that right? As liberal as CBS is, they seem to
understand that freedom is a two way street, and they are willing to
air an ad that may contradict their position.


And just how is CBS "liberal"? by RedheadwGlasses Wed January 27, 2010 @ 9:46 PM

ok, prove to me that CBS is conservative. CBS's liberal bias has been known for years! by Chadg Thu January 28, 2010 @ 8:52 AM

to answer your post: look up the book "Bias" by Bernard Goldberg, heck, just google "CBS liberal bias", and its not just CBS that is biased either.... by Chadg Thu January 28, 2010 @ 9:12 AM

Spoken like a true right-winger by RedheadwGlasses Thu January 28, 2010 @ 12:26 PM

actually, i prefer "paleoconservative",think "conservative libertarian" by Chadg Thu January 28, 2010 @ 12:49 PM

Red I find it interesting that by Ben G. Fri January 29, 2010 @ 10:32 PM

You got it all wrong... by jeishere Thu January 28, 2010 @ 11:06 AM
by Lisa H. Posted Wed January 27, 2010 @ 5:01 PM

From what I've heard, in past years CBS wouldn't have accepted this ad
either. It's a new policy, and I hope other groups take advantage of
it if they wish.

I am totally pro-choice, but I don't have a problem with this ad.
It's all about free speech. I don't agree with their message, but if
we allowed just things to air we agreed with, nothing ever would. How
much better, IMHO, to hear all sides.


Free speech by Kim R. Thu January 28, 2010 @ 3:01 AM

"The American President" by Lisa H. Thu January 28, 2010 @ 9:43 AM

What is in this message that you don't agree with? by hussyinterrupted Thu January 28, 2010 @ 2:32 PM

You are right by Lisa H. Thu January 28, 2010 @ 2:45 PM

I dont agree with FotF Either by Batman Fri April 2, 2010 @ 1:11 PM

Ignorance? by Kim R. Thu January 28, 2010 @ 5:04 PM

Not condemnation by BigShot Thu January 28, 2010 @ 5:35 PM

Agreed - by Kim R. Thu January 28, 2010 @ 9:28 PM

But.... by hussyinterrupted Fri January 29, 2010 @ 12:49 PM

Clear information by Kim R. Fri January 29, 2010 @ 2:26 PM

I feel ya Kim... by hussyinterrupted Mon February 1, 2010 @ 1:19 PM

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