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X Rated Greeting Cards
Posted Wed April 14, 2010 7:17 pm, by Marilyn S. written to Target Corporation
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I was surprised to find what I consider to be "x-rated" greeting cards at your store in Mayfield Heights OH. When I wrote to customer service, they explained that all types of customers shop at Target and they can't cater to everyone. I understand that there are people with varying tastes, but wonder if the corporate office is aware of these cards.
For example, one card had a cake with numerous birthday candles on it, each candle had a bubble above it saying "blow me." Inside it said something like "and I didn't even have to buy dinner."
I am not a parent or a religious person, I just was concerned that this material slipped though the cracks.
I wanted someone to let me know (other than the customer service response that I already received) if these cards are approved by your company.
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by MOOBS Posted Tue May 11, 2010 @ 5:50 PM
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I LOVE those cards at Target! I bought one for a friend with a picture of this "Potato" looking character on the front, and it said "IDAHO" then inside it said "NO, YOU DA HO!"
LOL!
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be addressed to American Greetings? Last I checked, AG was wholly responsible for the card displays inside all Target locations and the store had no say so in it, other than selling them. Corporate has a contract with AG to handle this, so it's unlikely that the response will be different if they do respond to you.
But I have to agree with what others have said. While YOU may be offended by the thinly veiled reference, others might not even bat an eyelash at it or even think it's funny. It's not really fair to expect every other shopper's experience to be restricted just to accommodate the preferences of one.
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by Richard S. Posted Fri April 16, 2010 @ 11:38 AM
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The card you described is certainly not "X-rated". It might be suggestive but that is about it. I think there is more skin being shown in some of the fitness magaizines you find at Target and grocery stores. I am sure would find the same card sold at a Hallmark store.
Like the representatives from Target have said, they cater to all kinds of people. They can't please everyone.
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But that's the kind of store Spencer's is. It's not really a family store.
As I said below, **I** don't find the card particularly offensive; however, I really question the wisdom of selling a greeting card that is a little more on the lewd side in a store that claims it wants to "cater to all people."
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by PepperElf Posted Sat April 17, 2010 @ 7:15 PM
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the thing is the store carries items that may or may not appeal to someone based on that individual's personal tastes.
First of all, regardless of personal opinion, none of the cards are x-rated. As defined by the motion picture industry x-rated content contains "content that was not suitable for minors such as extreme voilence or explicit sex and thus was for adults only."
No card sold in regular stores contains extreme violence or explicit sexual material.
Now granted, I understand wanting to keep certain materials out of children's areas. On more than one occasion I've spoken to management at the Navy Exchange when the vendor put Charlaine Harris vampire books in the kids section. (Think HBO's True Blood - same series). Obviously not material for a children's book section.
But when the material is just difference in taste... we cannot reasonably expect a store to cater to our own personal tastes. We are not the only customers.
Just because say Person A feels a specific card or book is icky, does not mean People B through Z will feel the same way, nor does it mean the store should switch the entire store around to the satisfaction of Person A.
The best thing to do, if you are worried about what a child might see in a store is to accompany that child and look at the items with them. If the child asks about one such card then explain as you see fit.
Though keep in mind sometimes it's perfectly fine to give a short explanation or say "when you're older."
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by Batman Posted Mon April 19, 2010 @ 2:17 PM
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True; Spencer's is not a family store. You find relatively few parents there. It's mostly a high school and below catered store.
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by PepperElf Posted Thu April 15, 2010 @ 10:03 AM
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it's nothing new actually.
i remember when i was a child looking at cards for my father.
i saw one where you have to put two fingers through the hole on the front of the card... when you opened it up, on the inside was a topless woman - and your fingers were representing her breasts.
i was embarrassed by it.
I could be wrong but many children often self-regulate that kind of material, i mean at least before puberty.
things that are of a sexual nature often embarrass them, so they avoid them.
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I
by Donno Thu April 15, 2010 @ 10:19 AM
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by E C. Posted Thu April 15, 2010 @ 9:24 AM
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It's a tounge-in-cheek joke. If you have a problem with the cards at Target, you're going to have a huge problem at other places like Hallmark, Walmart and Card & Party.
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by NathanG Posted Thu April 15, 2010 @ 7:46 AM
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I have seen a few of these and I saw no problem with them. Some had women in bikinis, some had men with no shirt. Some had some funny sayings, or jokes.
And really, what kid runs into a store and goes to read the greeting cards? If anything they want to get the heck out of there while being forced to wait while their parent picks one out.
I think people are just taking offense to more and more things. how about we get rid of the lingerie section? Kids might see that. I mean the pictures on the cards are just like the pictures hanging in that section (only 10 times bigger in the section). Do we get rid of that? Who wants to have their kid asking what that slinky bra and panty set are for.
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And Yet
by NathanG Thu April 15, 2010 @ 8:37 AM
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Well
by Donno Thu April 15, 2010 @ 10:12 AM
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But
by NathanG Thu April 15, 2010 @ 10:32 AM
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by Retail Veteran Posted Wed April 14, 2010 @ 8:37 PM
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I know many large stores have a company that comes in to stock/restock the greeting cards, gift wrap, ribbon, and other similar items. It's very possible that Target has no idea what types of cards are being displayed. I have seen cards like these at many stores but they are usually displayed higher so that young children can't get to them.
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Check out my letter to Target about this very issue, from last Easter:
http://www.planetfeedback.com/index.php?level2=blog_viewpost&topic_id= 317186&reply_expand=1
I agree with you completely. I am not religious, certainly not Christian, and I have a very raunchy, disgusting sense of humor, and while I'm not *offended* by edgy or racy cards, I don't think a family sort of store needs to bother with carrying them.
I imagine a parent and child looking at cards together, and a 10-year-old asking mom or dad, "I don't get this card, why is it funny?" (I certainly didn't know what "blow me" meant at age 10.)
Lately when I've needed cards, I've just gone to the dollar store. I hate paying $3.50 for a card. I'd rather give the person the $3 and a lottery ticket or something!
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If I had those in my store, I would pull them.
Good Day
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