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X Rated Greeting Cards

Posted Wed April 14, 2010 7:17 pm, by Marilyn S. written to Target Corporation

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I was surprised to find what I consider to be "x-rated" greeting cards at your store in Mayfield Heights OH. When I wrote to customer service, they explained that all types of customers shop at Target and they can't cater to everyone. I understand that there are people with varying tastes, but wonder if the corporate office is aware of these cards.

For example, one card had a cake with numerous birthday candles on it, each candle had a bubble above it saying "blow me." Inside it said something like "and I didn't even have to buy dinner."
I am not a parent or a religious person, I just was concerned that this material slipped though the cracks.

I wanted someone to let me know (other than the customer service response that I already received) if these cards are approved by your company.


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by MOOBS Posted Tue May 11, 2010 @ 5:50 PM


I LOVE those cards at Target! I bought one for a friend with a
picture of this "Potato" looking character on the front, and it said
"IDAHO" then inside it said "NO, YOU DA HO!"

LOL!

Reply

by MA Cunningham Posted Wed April 28, 2010 @ 4:02 PM

be addressed to American Greetings? Last I checked, AG was wholly
responsible for the card displays inside all Target locations and the
store had no say so in it, other than selling them. Corporate has a
contract with AG to handle this, so it's unlikely that the response
will be different if they do respond to you.

But I have to agree with what others have said. While YOU may be
offended by the thinly veiled reference, others might not even bat an
eyelash at it or even think it's funny. It's not really fair to
expect every other shopper's experience to be restricted just to
accommodate the preferences of one.

Reply


VERY good point by PepperElf Wed April 28, 2010 @ 8:46 PM
by Richard S. Posted Fri April 16, 2010 @ 11:38 AM

The card you described is certainly not "X-rated". It might be
suggestive but that is about it. I think there is more skin being
shown in some of the fitness magaizines you find at Target and grocery
stores. I am sure would find the same card sold at a Hallmark store.

Like the representatives from Target have said, they cater to all
kinds of people. They can't please everyone.

Reply

Tastly by Jessica P. Sun May 9, 2010 @ 3:36 AM


Re: X Rated Greeting Cards by Just Simply Bella Sera Fri April 16, 2010 @ 8:17 AM


yep spencer's is still around by PepperElf Fri April 16, 2010 @ 8:33 AM

by Just Simply Bella Sera Posted Sat April 17, 2010 @ 8:57 AM

But that's the kind of store Spencer's is. It's not really a family
store.

As I said below, **I** don't find the card particularly offensive;
however, I really question the wisdom of selling a greeting card that
is a little more on the lewd side in a store that claims it wants to
"cater to all people."

Reply

by PepperElf Posted Sat April 17, 2010 @ 7:15 PM

the thing is the store carries items that may or may not appeal to
someone based on that individual's personal tastes.


First of all, regardless of personal opinion, none of the cards are
x-rated. As defined by the motion picture industry x-rated content
contains "content that was not suitable for minors such as extreme
voilence or explicit sex and thus was for adults only."

No card sold in regular stores contains extreme violence or explicit
sexual material.


Now granted, I understand wanting to keep certain materials out of
children's areas. On more than one occasion I've spoken to management
at the Navy Exchange when the vendor put Charlaine Harris vampire
books in the kids section. (Think HBO's True Blood - same series).
Obviously not material for a children's book section.


But when the material is just difference in taste... we cannot
reasonably expect a store to cater to our own personal tastes. We are
not the only customers.

Just because say Person A feels a specific card or book is icky, does
not mean People B through Z will feel the same way, nor does it mean
the store should switch the entire store around to the satisfaction of
Person A.



The best thing to do, if you are worried about what a child might see
in a store is to accompany that child and look at the items with them.
If the child asks about one such card then explain as you see fit.

Though keep in mind sometimes it's perfectly fine to give a short
explanation or say "when you're older."


Reply


PepperElf, I'm not arguing that everyone has different tastes. by Just Simply Bella Sera Sun April 18, 2010 @ 9:04 AM


odd choice... by PepperElf Mon April 19, 2010 @ 1:37 PM


"it's not anything new to the industry" by Just Simply Bella Sera Mon April 19, 2010 @ 6:52 PM


why is that an odd choice to sell? by PepperElf Tue April 20, 2010 @ 11:53 AM
by Batman Posted Mon April 19, 2010 @ 2:17 PM

True; Spencer's is not a family store. You find relatively few parents
there. It's mostly a high school and below catered store.

Reply


Kids .... by Brad F Fri April 30, 2010 @ 7:48 PM

by Lisa,LSW Posted Fri April 16, 2010 @ 7:46 AM

If you don't like the card, don't buy the card! It's that sinple!

Reply

But of course.... by Underdog Sat April 17, 2010 @ 12:43 PM

by Nate. Posted Thu April 15, 2010 @ 5:10 PM

I don't think it should be considered "x-rated"... Maybe R rated, and
that is pushing it. I think if a child saw this card, and did not
understand the sexual innuendo, then they would likely interpret it in
a literal sense - blowing out the candles on a birthday cake.
They cannot please everyone and they do have a wide audience that
shops there. I think it is a good decision to cater to all than censor
their greeting cards. I personally think the mentioned card would be
funny to give to some certain people...

Reply


by PepperElf Posted Thu April 15, 2010 @ 10:03 AM

it's nothing new actually.

i remember when i was a child looking at cards for my father.

i saw one where you have to put two fingers through the hole on the
front of the card... when you opened it up, on the inside was a
topless woman - and your fingers were representing her breasts.

i was embarrassed by it.


I could be wrong but many children often self-regulate that kind of
material, i mean at least before puberty.

things that are of a sexual nature often embarrass them, so they avoid
them.

Reply


I by Donno Thu April 15, 2010 @ 10:19 AM
by E C. Posted Thu April 15, 2010 @ 9:24 AM

It's a tounge-in-cheek joke. If you have a problem with the cards at
Target, you're going to have a huge problem at other places like
Hallmark, Walmart and Card & Party.


Reply

by NathanG Posted Thu April 15, 2010 @ 7:46 AM

I have seen a few of these and I saw no problem with them. Some had
women in bikinis, some had men with no shirt. Some had some funny
sayings, or jokes.

And really, what kid runs into a store and goes to read the greeting
cards? If anything they want to get the heck out of there while being
forced to wait while their parent picks one out.

I think people are just taking offense to more and more things. how
about we get rid of the lingerie section? Kids might see that. I mean
the pictures on the cards are just like the pictures hanging in that
section (only 10 times bigger in the section). Do we get rid of that?
Who wants to have their kid asking what that slinky bra and panty set
are for.

Reply


RE by RowdyRetailer Thu April 15, 2010 @ 8:12 AM


And Yet by NathanG Thu April 15, 2010 @ 8:37 AM


Well by Donno Thu April 15, 2010 @ 10:12 AM


But by NathanG Thu April 15, 2010 @ 10:32 AM

"blow me" by Michelle O. Fri April 16, 2010 @ 1:17 PM

so basically instead of having the parents do their job by Ben G. Fri April 16, 2010 @ 2:26 PM

Sorry, Doesn't wash by Batman Mon April 19, 2010 @ 2:30 PM

What actions do they have to take responsibility for? by Ben G. Thu April 22, 2010 @ 7:10 AM

I disagree by Michelle O. Fri April 23, 2010 @ 6:34 PM


"And really, what kid runs into a store and goes to read the greeting cards?" by Just Simply Bella Sera Fri April 16, 2010 @ 8:22 AM

by Retail Veteran Posted Wed April 14, 2010 @ 8:37 PM

I know many large stores have a company that comes in to stock/restock
the greeting cards, gift wrap, ribbon, and other similar items. It's
very possible that Target has no idea what types of cards are being
displayed. I have seen cards like these at many stores but they are
usually displayed higher so that young children can't get to them.

Reply

by RedheadwGlasses Posted Wed April 14, 2010 @ 7:52 PM

Check out my letter to Target about this very issue, from last
Easter:

http://www.planetfeedback.com/index.php?level2=blog_viewpost&topic_id=
317186&reply_expand=1

I agree with you completely. I am not religious, certainly not
Christian, and I have a very raunchy, disgusting sense of humor, and
while I'm not *offended* by edgy or racy cards, I don't think a family
sort of store needs to bother with carrying them.

I imagine a parent and child looking at cards together, and a
10-year-old asking mom or dad, "I don't get this card, why is it
funny?" (I certainly didn't know what "blow me" meant at age 10.)

Lately when I've needed cards, I've just gone to the dollar store. I
hate paying $3.50 for a card. I'd rather give the person the $3 and a
lottery ticket or something!

Reply

by RowdyRetailer Posted Wed April 14, 2010 @ 7:52 PM

If I had those in my store, I would pull them.


Good Day

Reply




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