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Cell Phone Incident at Dickenson Theater
Posted Mon May 3, 2010 4:14 pm, by Valerie B. written to Dickenson Theaters
Letter sent to Dickenson Theater:
On Saturday, May 1st at approximately 8:15pm, my 18 year old daughter was involved in a troubling incident at one of your theaters, specifically the Dickinson Central Mall 10 in Port Arthur, TX. My daughter and her fiancée have a 7 month old infant at home and were enjoying a rare night out when my husband and I called her to give a status update on the baby. She quietly answered the phone and after discerning there was no problem told us that she was in the movie and unavailable to speak at the moment before quickly hanging up. A few minutes later she called back to tell us that they had been asked to leave because she answered her phone during the movie.
I immediately called to speak to the manager on duty. I spoke to a man who said his name was Gene xxxxxx. I identified myself and then asked the policy on cell phones in the theater and was told that there is a “Zero-Tolerance” policy on cell phone usage. He told me that patrons are expected to turn their phones completely off upon entering the theater. I countered with the fact that my daughter has an infant at home and cannot be expected to do this. Mr. xxxxxx then told me that he would have made an exception before the movie if she would have asked him. Unsure how she was supposed to know to do this, I asked him where this was posted in the theater. He said it was posted in 3 different places. This didn’t sound plausible, so after some additional questioning, he admitted that there was nothing posted about managers making exceptions to this “Zero-Tolerance” rule. I then told him that she would be returning to the theater for a refund and he was adamant that no refund would be given.
I expressed to Mr. xxxxxx that I would be contacting the corporate office about this incident and that I was very unhappy with this theater’s interpretation of what he called “corporate policy”. He continued to stand by his position and let me know that it was corporate policy and not his decision.
It is my opinion that this policy is completely unacceptable. I am sure that this situation is one of many that could arise that would make this policy illogical. Furthermore, I have never been to a theater that enforced a policy of this type so strictly. Usually when I hear the term “Zero-Tolerance,” it is being applied to something serious such as drugs or weapons in the schools. I can concede that if there was a person in the theater who was abusing the privilege, they needed to be spoken to but to ask a paying customer to leave without a giving verbal warning is outlandish. I understand that there is some type of posting saying that cell phones are not allowed, but generally this is a request done for the courtesy of other patrons, not a “Zero-Tolerance” policy.
My family prides itself on supporting local business. We try to spend our money in the city which we live whenever possible. Many people I know will bypass the Dickenson Theater and drive into Beaumont to view movies at the Tinseltown Theater located there. After this incident at your theater, we will now do the same.
Thank you for your attention to this matter. If this is indeed a corporate policy, please consider revising it.
RESPONSE FROM LOCAL THEATER:
I understand your frustration with our policy. The problem that we have had and continue to have is that people of all ages pull out their cell phones which, while the phone feature may not be used, the light off of said device can be distracting to others. It had gotten to the point that we were losing more customers by not enforcing this policy than by asking people to leave. There's also the issue of many phones having camera and video capabilities that make it easier to pirate films, which is a federal offense. Because of these problems, we must enforce our policy to a strict degree.
The policy is placed in fact located in 3 places, 1 at the box office and then 1 at either entry way to our theatre hallways. Also at these entry ways, we have our ticket takers remind people to shut their cell phones completely off. In addition to these, I had a couple of my staff members making announcements that if people were caught with their cell phones out or being obnoxious in any way during their film, they would be asked to leave without a refund. More often than not, people give us some reason that they cannot shut off their phone entirely (i.e. a nurse/doctor/police officer/fire fighter on call, children at home alone, etc.), and make it known at the time that they are told to shut off their phones. In these cases, they are asked to put the phone on vibrate, and then step out of the auditorium into the hallway to answer the phone out of common courtesy for their fellow patrons.
I value everybody's business that comes to our theatre. You and your family are no exception. But, this is a policy that has been in place for some time. What it really comes down to is that the few have ruined it for the many. We are doing what we can to correct that, but our zero-tolerance policy has to stick until the problems are fixed.
Now, I understand that your daughter and her fiancee were trying to have a nice evening out. It's difficult for young parents to get time to themselves to just go out and relax. Therefore, I'd like for them to print off this letter to come see any movie they like on us at any time.
I hope you understand our stance on this policy better, and if you have any questions, please feel free to call.
Sincerely,
Kyle XXXXXX
General Manager
Central Mall 10 Theatre
Dickinson Theatres
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by Batman Posted Tue July 13, 2010 @ 7:02 AM
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What a well written letter. And normally, I cannot stand zero tolerance policies. They often defy logic and common sense.
However, despite the nicely articulate letter you wrote, you received an equally professional and polite response.
I do not agree with the "No refund" policy; but, there is absolutely no reason your daughter could not have left her phone on in vibrate status. Then when you, in my opinion, rudely interupted her rare night out, to tell them "nothing was wrong", probably knowing full well they would be going to a movie.
I'm sure everyone feels they are the exception to the rule. But, seriously, as you stated, she could not completely turn the phone off, so why not leave it on vibrate? Seriously. Then go out and answer it in the hallway or the lobby.
I'm sorry, but, I disagree with you. Even though you have written one of the best letters I have seen.
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No Refund
by Kalphoenix Thu July 15, 2010 @ 1:57 AM
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by Underdog Posted Mon July 12, 2010 @ 5:38 PM
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My oldest works at a theater and it is clearly posted EVERYWHERE that if you use your phone or device in the theater you will be asked to leave,no refunds.
Have you ever been in an $8 x 2 movie out for your 21 anniversary with your spouse and see a dozen people use theirs?
That may have been my 10th night out in 15 years!
I'm very sure if they asked everyone for them they would come up with a great excuse for why they broke the rules and disrupted the movie for everyone else.
I'm old enough to know that if my phone vibrates in my purse,I step out.
These are the rules and those raising kids better learn that.Without them there is chaos and lots of kids in jail at taxpayers expense.
Your child doesn't need a status update on her infant while you,her parents babysit.So much going on with all this,I don't know where to begin
Reminds me of the people that park in the fire lane at the store or leave their kids or pets in hot cars and say "I was only going to go in for a second"
Follow the rules like the rest.The world would be a much better place!
You have to have a license to drive a car but anyone can have a kid...
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by Scott L. Posted Thu June 17, 2010 @ 9:02 PM
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OK this is something I am very adamant about. People using their cellphone during a movie. Do they not realize how rude it is? How distracting it is while watching a movie, when some one decides, oh, I am more important than everyone else. I will just take this call, and talk during the movie.
It is obnoxious and quite frankly I support the action taken by this theater. Their response in letter was great too and I hope that in the future, your family learns to respect this theaters policy and not use a cell phone during the movie.
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by dg132001 Posted Sun June 13, 2010 @ 3:51 PM
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I was a General Manager at several different chains and the response you received from them was excellent. Next time your daughter will step out to take that call though, won't she!! I hate going to a movie now and see people texting, and answering their phones. It distracts and is irritating. They can't really force anyone to turn their phone off - really only encourage it - but the can absolutely not allow them to use it. It irritates me when people lack common sense. They honestly could have given a refund though. The argument has been made in the past that once given a refund when someone returns they are technically trespassing.
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by ScandaLeX Posted Sat June 5, 2010 @ 1:53 AM
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Seriously? You're complaining over something you helped instigate? WOW! I am with the theatre on this one. Your call didn't constitute an emergency. As the grandmother, maybe you thought your call would alleviate any fears or worries; but honestly, I'd like to think if she were fearful or worried, she would have called YOU long before the movie started.
It's a rarity NOT to see "no cell phone" postings within a movie theatre. They're everywhere because people can be such jerks and rude to boot. Each time I go to the movies, right before the previews start, there's a clip of NO CELL PHONES!
The bottom line, you had no real reason to call your daughter other than to find out what she and her fiance were out doing at the time. You may have even called just to see how much longer they were going to be out cause you were ready for them to get their kid.
Either way, this mess was your doing and quite frankly, you owe the theatre manager an apology for trying to make them the bad guys and as others have said, you owe your daughter movie tickets.
Don't get me wrong, you started this; but your daughter is not without her faults too. That call could have been taken outside of the listening displeasure of others.
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by Donno Tue May 18, 2010 @ 9:24 AM
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by Donno Posted Thu May 13, 2010 @ 8:30 PM
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During a 5-minute period, 4 people came out the door with cell phones pressed to their ears. Apparently they were called while sitting in the audience.
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by secret Posted Thu May 13, 2010 @ 1:18 AM
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This is fantastic! I wish Dickinson ran theaters in NYC! It's seems to me the obvious solution would have been for you to have not called except in an emergency and if your daughter wanted to check in and see how you were doing she could have left the theater for a minute. I imagine this is exactly why Dickinson has this amazing policy ( I really am amazed by this- this gives me renewed hope in the world!). I am curious as to why you would call someone for a non emergency when you knew they were in a theater? Anyway, I'm glad they responded to you and it seem like everyone will have a better understanding of how to handle this the next time.
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by C A. Posted Wed May 12, 2010 @ 4:12 PM
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I'm with the theater on this one as well. And I think you owe your daughter 2 movie tickets, not the theater.
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How refeshing it is to see a theater actually do something about cell phones. They are a huge distraction... Pay attention Wehrenberg!
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by April S. Posted Sat May 8, 2010 @ 1:59 PM
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I have to side with the theater here. You can't be answering your phone unless it's a serious emergency. If it were me, I would have said "I'll call you for an update on the baby." If it was in fact an emergency, then being kicked out of a theater would have been the least of my concerns.
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with the other responses here. Your daughter was in the wrong to take the call during the movie. No matter how quiet she THOUGHT she was being, it's still disruptive to everyone around her as the management very clearly illustrated in their responses to you.
Did your daughter think those trailers at the beginning of the show telling patrons to refrain from using their phones didn't pertain to her?
Furthermore, you knew she and her fiancee were going to see a movie. Unless the baby was in danger, why was it necessary for you to call right then to give her an update? Was the baby not in capable hands with you???
And as to frequenting the other local theater, I'd be willing to bet money that if this same situation occurred there, the exact same result would happen.
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I just looked into prepurchasing tickets to Ironman2 at the IMAX theatre tomorrow night. $16 EACH.
If I had spent $32 to see a movie (one that I don't even care if I see) and someone answered their cell phone in that 2 hour 15 minute period...
...be glad that didn't happen.
It's bad enough that loser parents brought their toddler and eight-year-old child to "Kick-Ass" (loved the movie, but it was very disturbing in its violence, language (a 12 year old uses the C word, for starters), and general mayhem).
Some. People.
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by bobbycar123 Posted Thu May 6, 2010 @ 9:43 PM
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You should turn you phone off. Its not my falut that she has a kid at home. She should have gotten out of her seat and walk out of the theatre!!! We pay good hard money to watch sometimes crappy movies and the last thing 100% of the people watching dont want to hear you phone go off. Do everyone a faver and stay home. Let the rest of us watch in peace.
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by Barbara S. Posted Thu May 6, 2010 @ 8:02 AM
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Parents need to practice good manners and consideration for their fellow human beings just like everybody else. Having a child does not exempt anybody from using common courtesy. People need to turn their cell phones off when they attend a movie or other event. Valerie B.'s statement that her daughter "has an infant at home and cannot be expected to do this" is outrageous. Valerie was wrong to call her daughter when there was no emergency. The daughter was wrong to answer the phone inside the theater. The theater did the right thing when they kicked the daughter and her fiancé out without a refund.
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I never turn OFF my cell phone (not even to sleep).... I will turn the phone to vibrate. When in a place where I cannot/should not talk (movie theater, driving, Temple); I will actually IGNORE an incoming call and let it go to voicemail. I will then retrieve my message (the phone is to my ear and I am only listening); and if important enough, I will step out and return the call. This is a case where a voicemail would have been sufficient; and a text message would have even been better.
If the customer chose to let the call go to voicemail, or instructed the caregiver to send a text message instead; none of this would have happened.
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by Nunov Y. Posted Wed May 5, 2010 @ 5:25 PM
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Parenthood is not a Get Out of Politeness Free card, and I am sorry to see that this letter is simply one more piece of evidence that it's being abused as such in today's world.
Being a parent does not mean that you can sit comfortably in a movie that other people have paid around $10 to see, and take cell phone calls as you normally would. If you absolutely must take a call, you must excuse yourself from the theater, and take the call in the lobby.
As another replier has already said, theater management knew that your daughter took a cell call because other patrons complained. People do not like to pay money to see shows, then have it interrupted by someone's rudeness and complete lack of thought for anyone but themselves and their own convenience.
When you are in a public space, regardless of whether you have kids or not, you are obligated to have some consideration for the comfort and enjoyment of others. Period. There is no "b-but I'm a mommy, therefore the rules of sharing public spaces in polite society do not apply to me, and I am exempt from exhibiting good manners." Um, no. Do you want to go out and enjoy time in public spaces? Then you and your entire party are quiet during movies and performances, and considerate of others who are just trying to get out of their houses and have fun, too.
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by DeeM Posted Wed May 5, 2010 @ 12:54 AM
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I'm glad that the theater asked your daughter to leave, by doing so they did the right thing.
I don't want to be disturbed by cell phones in theaters! If your daughter was that worried about her child she always had the option to stay home.
Yes, I know it's difficult for young parents to get out, but they made the choice to have a child now they get to deal with the difficulties and inconveniences surrounding that decision. Their choice does not make it OK to disturb the movie watching of others.
If your daughter is old enough to be a mother, she should be old enough to write her own complaint letter to the theater manager, by having her MOTHER write the letter for her it just makes her look even more immature.
Please take your business to the other theater, the theater where the disturbance was called will not miss your business because the people who don't want to listen to cell phones will be encouraged to go to movies again due to their zero tolerance policy.
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Furthermore, your daughter is 18 and a parent. Why on earth would you call the theatre about this? This is HER battle, not her mother's.
You're not entitled to much in this life, including going to the movies if you can't get through the evening without using the cell phone.
This letter is so aggravating.
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Reply:
by Ticia Thu May 6, 2010 @ 12:00 AM
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by KGBags Posted Tue May 4, 2010 @ 8:04 PM
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The state I live in (Oregon) has a zero tolerance LAW on the use of cell phones while driving a car. An exception is made for emergencies. If your daughter was pulled over for using her cell phone while driving for the same reason you stated (an update on her baby), she would get a ticket. There are some places where it is impolite, unsafe, and simply wrong to use a cell phone. The movie theater is one of them. Instead of complaining, perhaps be glad that the worst thing that happened was that she was asked to leave the film (and in the end was compensated).
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True
by KGBags Wed May 5, 2010 @ 8:23 PM
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by calm Posted Tue May 4, 2010 @ 6:28 PM
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You know how they knew to ask your daughter to leave the movie? Because her cell phone use was apparent to others.
I'm sure everyone would have understood if her sitter had called with an emergency. Of course, they wouldn't have had to understand because she would have needed to leave, thus preempting enforcement of the no-tolerance party.
For that matter, I'm sure everyone would have understood if she'd called home while her husband was buying the tickets, getting the popcorn, etc., before the movie started, and then let you know not to call her for the next couple of hours except in an emergency. But again, they wouldn't have had to understand because she wouldn't have bothered anyone.
And I'm sure everyone would have understood if the phone had vibrated and she had stepped out of the theater before taking it out of her pocket in case it was an important call. But once again, they wouldn't have had to understand because nobody would have known she had a phone call.
It's not like your daughter didn't have options. She had plenty of options that were respectful of the people around her and that did not involve being out of contact in case something happened with her baby. But she didn't take them. Where she went wrong was in having a babysitter who called to give her a non-emergency "status update" -- rather than calling home at a time that was convenient for her (and everyone around her) for her to be talking on the phone or instructing the sitter not to call her except in an emergency -- and treating that call like an emergency -- rather than assuming she could afford to take 30 seconds to step out to find out what was going on or just instructing the babysitter to call the theater if there was an emergency and turning off her phone. And, yeah, is inconsiderate of other people and it is a perfectly good reason to ask her to leave.
Movie theaters shouldn't have to choose between jamming all cell phone calls and losing their customer base.
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by Mel2007 Posted Tue May 4, 2010 @ 6:06 PM
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It is annoying when someone in the movie thearte is talking or texting on their cell NOW I don't care if people have them on, but have them on silent vibrate and if it does go off, look at who is calling discreetly as you can (without having your phone light up the thearte) and if that person is important to talk to then leave and go out in the lobby to talk with them.
My phone is always on silent vibrate when I am at thearte's, plays, restaurants, meetings etc.
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by PepperElf Posted Tue May 4, 2010 @ 1:11 PM
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You know....
this is why i put my phone on silent when i'm in the movies.
If I get a call, I check to see who it is and if I need to reply or answer, I get up and leave my seat and head to the back, where I won't disturb anyone else.
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by Jared C. Posted Tue May 4, 2010 @ 12:02 PM
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The theater owner and theater did absolutely nothing wrong here.
No refund should be given either.
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by KenPC Posted Tue May 4, 2010 @ 11:42 AM
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Every theater I have been in for the past 5 years has a big banner run on the screen before the movie starts, regarding the no cell phone policies. I would fall on the side of those who have no toleration at all for a ringing cell phone during a movie.
The phone could have been set to silent, and your daughter could have walked to the lobby to answer it, or could have called right back from an appropriate spot.
If the situation is such that she has to be in instant contact, then a movie theater is a very poor choice for a night out. My compliments to the theater for taking the rights of the majority into consideration.
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by Richard S. Posted Tue May 4, 2010 @ 10:40 AM
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If movie theatres have a zero tolerance policy in regards to cell phone usage and people still insist they need to have their cell phones on for 2 hours, then I feel they shouldn't be going to a movie for a "special night out". There are many other activities people can do for a "special night out" where they can still have their cell phones on.
I disagree with this theatre's exception policy. If they have a zero toleranc policy then it should be just that - no exceptions.
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Exceptions
by Richard S. Tue May 4, 2010 @ 4:50 PM
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by Kalphoenix Posted Tue May 4, 2010 @ 9:53 AM
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This was NOT an emergency. I have zero sympathy. OP's daughter had other options and chose, instead, to break other people's immersion and spoil THEIR evening.
If OP's daughter felt the need to be able to answer the phone, she could have had the phone on vibrate and left the auditorium to answer it. Sure, it would have been an inconvenience for OP's daughter (She'd have missed some of the movie!), but it sure beats inconveniencing someone else.
It is situations like this that have caused me personally to stop visiting the movies. Everyone thinks they are a "special snowflake" and should be the exception to the rule, and in most cases, the theatre doesn't do anything about it.
Theatres are having a tough go of it. Unlike other products, the price of tickets can't really be cut, because these mult-million (billion) dollar films aren't costing less to make and the money has to come from SOMEWHERE. Theatres PAY to rent said movies and receive very little profit on the ticket sales and essentually live off of concession profit. Freebie tickets and discounts have to be covered by the theatre. If anyone thinks I am joking, I live in a relatively small area and we have ticket-people counters from the assorted movie companies in about once every other week or so. If you even screw up once, the companies can decide to no longer show certain movies at your business. Less people are attending movies because of the increased costs, and because many people would rather NOT have to deal with rude people who feel they are entitled to do whatever they want at the expense of everyone else.
YOU may not think it was a big deal, but is OP or OP's daughter willing to take responsibility to pay for everyone else's ticket in the theatre if they have a complaint, however small? I think not.
Obviously, OP's daughter wasn't THAT subtle, because someone obviously noticed if they were asked to leave.
People can watch things at home more and more nowadays and have less incentive to go out to the movies. Those who go to the movies do so for an escape and don't need to hear screaming/fussy children with too young of an attention span and people on cellphones and texting devices. You won't see this policy change anytime soon. I absolutely guarantee you will see it enforced more and more as time goes on.
Thanks to OP for posting their response to OP as well, so we can see what a fine, upstanding company this is, to not only give such a friendly, detailed and professional response, but also to offer OP's daughter free admission at a future date. It's too bad OP seems to be missing the point.
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by olie Posted Wed May 5, 2010 @ 12:33 AM
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Sorry, but that does not qualify as "new mother". 7 days, yes. 7 weeks, sure.
You stated that your fiance is the one making the calls. That's hugely different from situation here, where Granny is calling the mom.
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by Maegan Z. Posted Tue May 4, 2010 @ 8:34 AM
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You said that your daughter answered her phone quietly. She may have said "hello" quietly, but you weren't in the theater. You don't know how loud her ring was, if it was on vibrate, or what. To me it's obvious that she disturbed other movie goers, otherwise she would not have asked to leave.
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by Ben G. Posted Tue May 4, 2010 @ 7:11 AM
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had a policy like this and enforced it so strictly, it would motivate me to go to the movies. Its lack of enforcement has made me decide to wait until the movie comes out on Blu-Ray. Nothing drives me more crazy than paying $10 to listen to, or see distracting lights from a cell phone in a dark theatre.
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I agree
by R.E.D Tue May 4, 2010 @ 7:17 PM
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Many moons ago - before cell phones - my mom and dad went out on a date night. My brother and i were at home with a sitter. The sitter knew where they were in case of emergency. There was some sort of emergency at the house - I don't remember any more how it happened but the end result was my brother needing stiches. The sitter called the place my parents were at - my parents were paged/found and they met at the hospital. All without the use of a cell phone. amazing.
My mother is a teacher. Before cell phones, people would deliver messages to the class room if there was an emergency. Which is why my mother does not believe that people need a cell phone during class and will take them if she hears them ring.
As you can imagine, I am with the theatre. Your daughter could have set her phone to vibrate. she could see you called, go outside and phoned you back as well. She was being rude to everyone else. And since I only get out to movie about twice a year, I wish all movie theatres would do this.
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by gb Posted Mon May 3, 2010 @ 10:30 PM
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Good for the theater. I am tired of everyone thinking the rules don't apply to them just because they ________ (insert whatever reason here). No one ever called me when I was out without my kids to tell me nothing was wrong.....my mom never called me at all when she was babysitting. She figured a night out was for relaxing and if she called me I would panic. If I needed a status update I called her.
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by olie Posted Mon May 3, 2010 @ 8:57 PM
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Didn't you know that they'd be at a movie?
If the parent is worried, the parent should call the sitter to make sure everything is OK. No sitter should be interrupting a parent's night out if there's no problem.
Especially if the sitter is Grandma.
Kyle, the manager, did the right thing. Even "vibrate" can be heard by others. For example, I've managed to lose a few pounds. If wearing certain pants, I am thrilled to say that I can't feel the vibration!! But my kids can tell me that I have a call or a message.
And the light from cell phones is extremely distracting. I don't pay matinee prices to be distracted by others, much less evening show prices.
Your adult daughter can print out the response to Mommy's complaint and get a free movie. What else can you ask?
Your daughter might suggest that you treat her as an adult and a parent, and stop calling her every hour. Stop making her complaints for her. She's a grown-up with a child and a fiance. Step back and let her be that.
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And my opinion is the opposite: this policy is completely acceptable, and I applaud the theater for enforcing it. I also think Kyle did an excellent job of clarifying the policy in his response.
What I can't fathom is how you claim to understand there is some type of posting "saying cell phones are not allowed" and that it is generally "a request done for the courtesy of other patrons" (both quoted phrases in your letter), yet you're complaining because your daughter used her cell phone where it wasn't allowed which was, of course, discourteous to other patrons, and was asked to leave because of it.
"In these cases, they are asked to put the phone on vibrate, and then step out of the auditorium into the hallway to answer the phone out of common courtesy for their fellow patrons."
This really is the most common sense solution. I'm surprised your daughter didn't think of it first.
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by Lisa H. Posted Mon May 3, 2010 @ 7:24 PM
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I totally support the theater on this one, esp. since it wasn't an urgent call. There wasn't a problem, right? And she answered the phone in the theater, correct? Sorry, but that's not OK. She needed to step out to answer, or return your call. Yes, it's hard to get an evening out when you have a newborn, but they have no idea what the other patrons had to do to get their evening out, and it's not fair to them.
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by Donno Posted Mon May 3, 2010 @ 7:05 PM
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"We have a zero tolerance policy on cell phones," but the letter went on far after that.
I also have a zero tolerance policy on cell phones in theaters, on planes, in restaurants, in stores, while driving behind a car that is in my way because the driver is concentrating on talking, not driving. Turn the darned things off.
I wholeheartedly support the theater's policy, and I hope most theaters follow suit.
If I lived in this area, I would tell everyone I knew about the wonderful apology your daughter received, and tell all my friends to join me in support of the Central Mall 10 Theatre. Bravo.
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Agree
by Dru Tue June 15, 2010 @ 9:44 PM
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I agree
by Lisa H. Mon May 3, 2010 @ 7:26 PM
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Yes but
by Donno Mon May 3, 2010 @ 7:31 PM
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Agree
by Dru Tue June 15, 2010 @ 9:39 PM
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by NathanG Posted Mon May 3, 2010 @ 4:54 PM
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Good for the theater!!!!
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Yes
by Dru Tue June 15, 2010 @ 9:36 PM
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