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 VW's Misuse of the Slugbug Make Me Want to Punch Someone! (in the arm)
Posted Thu May 13, 2010 12:00 pm, by Angela N. written to Volkswagen of America, Inc.
Write a Letter to this Company
Recent VW commercials depict people hitting their friends (or salesperson) on the shoulder every time they see a VW in a showroom or driving by on the road.
I don't know who is writing your commercials, but the punch on the shoulder is ONLY for when you see a VW Beetle (aka Bug). Not for any random VW vehicle.
This is common knowledge and even described in Wikipedia.
I urge you to CEASE this ridiculous, stupid, and WRONG commercials.
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by dfasfdsfsafdsfdsafdsafdsaf Posted Sun July 4, 2010 @ 6:45 PM
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Prepared to get sued for assualt and battery. I would never buy from a
company that actually advocates that you hit another person when you
see their automobile.
Sad, very sad :(
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by Tiger71 Posted Wed May 26, 2010 @ 12:20 AM
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Amen! VW Punch Buggie not VW Any punch! I mean come on VW at least
hire someone who knows what the hello they're advertising! Those
commercials do not I REPEAT DO NOT make me want to by a Volkswagen,
instead it makes me want to pickit Volkswagen for their stupidity! I
used to love VW bugs cause their advertising was fun and original but
instead like everything good in the past someone has to go screw it
up! That's all I have to say! Be Smart Advertise Smart Don't Play Down
to Your Customers Trust Me They'll Appreciate it and You!
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by Adam S. Posted Tue May 18, 2010 @ 1:22 AM
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I think part of the it might have to do with them not making the
Volkswagen Beetle any more.. 2010 is the last year for them...
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by Jared C. Posted Mon May 17, 2010 @ 11:49 AM
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Agreed. Stupid ads.
The company is trying to make a game with their brand and it'll fail
miserably as everyone knows you only punch someone if you see a VW
BUG.
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by MizMarple Posted Sat May 15, 2010 @ 9:43 AM
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I agree with you, Angela. Very stupid commercial.
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by Lisa H. Posted Fri May 14, 2010 @ 10:46 AM
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LOL-I thought the same thing when I saw the commercial. It's really a
lame campaign.
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by Maegan Z. Posted Fri May 14, 2010 @ 9:23 AM
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I thought the same thing!
I so love your letters! :)
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For PETE'S SAKE VW that game is called "slug bug" for a reason. You
don't "slug" on every VW ever made.
My 14 year old son said "mom, that commercial is so stupid, you're
only suppose to slug when you see a VW Bug"
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I think its sending a bad message.
Parents hitting children in the arm???
That is abuse.
I think that ILLEGAL and you should contact your AG.
Good Day
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Angela, you crack me up! :)
My husband and I said the same thing actually. We saw this commercial
last weekend and said, "Ummm, aren't you only supposed to do slugbug
when it's a VW bug?"
I have a 98 VW Cabrio. Maybe I should do, "Slug Cabrio...no slug
back."
See? It's just not the same thing.
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by olie Posted Thu May 13, 2010 @ 9:32 PM
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Beetles and even Vanagons are distinctively shaped. I'm not finding
that the current crop of VWs really stand out.
And we're kinda-sorta looking for a new vehicle. We are noticing a
lot of features on vehicles. These VWs aren't doing it for us. They
blend in.
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by Donno Posted Thu May 13, 2010 @ 10:02 PM
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How about the Westfalia, Karmann Ghia, VW pickup truck? Those were
distinctive, though they mostly "stand out" of junk yards and
abandoned hedgerows now...
And of course, what about The Thing?
Somewhere along the line VW fell off track...
Seriously, VW's do blend in now, but that is the trend.
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