GIFTCARD FOR GIFTCARD

You ALMOST got it right. The gift cards ARE cash...FOR THE STORE THEY
ARE FROM. You might as well take a coupon for a footlong sub at
Subway and demand food from McDonalds for it.

Wow, your store let's you take credit cards to pay for Gift Cards?
Many stores are now cash only due to the huge amount of fraud with
gift cards.

Fraud happens this way in that instance - someone has stolen CC
numbers - puts them on cloned cards. Buys Visa/MC/Amex gift cards with
said cloned card and presto! Clean card now!

And I won't even get into the accounting aspects of why you can't buy
gift cards with gift cards from another company. Really short version,
a gift card stays on the books at the company as a liability until
it's redeemed and income from the sale is recorded. So it would have
to be at the same company to balance the books.

I am really confused by this letter. Are you saying that you, for
instance, would like to use a Sears gift card to purchase a Target
gift card on-line? Or do you want to combine your Sears/Lands End gift
cards into one card to use at Sears?

You can't spend a Sears gift card anywhere but Sears, Kmart, and Lands
End. I wouldn't go into JCP and try to get them to take my Sears gift
card.

Gift cards aren't cash! It's like a coupon. Only SHC companies are set
up to take them. You can't force another company to take them and you
can't force SHC to make their cards readable by other stores.

Next time, why don't you opt for a gift card given by the credit card
company with their logo--like a Mastercard/Visa/AMEX gift card. That
way, you can spend it wherever you want and however you want.

Gift cards are not cash and can't be used towards the purchase of a
gift card from another company. If you earned a Sears gift card as a
reward, you need to spend it at Sears. If your credit card company
offers cards to Lands End/Sears it's because they have a relationship
with them. If you don't want to earn cards from them, change credit
cards.

You better take those rose colored glasses off and take another look.
Those gift cards are gift cards, they aren't cash.

I have never heard of a gift card that can be exchanged for cash.

I don't think Sears needs to "fix" its system, because it isn't
broken.

I am also a heavy credit card and rewards user - I take ALL my rewards
in cash. Then I can go buy gift cards, or anything else I want. I
look at cash as cash.

"Gift Cards" given as reward cards are technically the same as a
coupon, not cash. Actual paid for gift cards have more benefits and
protections, for example (in my state) Gift Cards can not expire -
reward cards can, also consumers can get cash back when using a gift
card and having a balance less than $10.00 - not so with reward
cards.

And finally, and I get that this isn't tied into what you are trying
to do, but those gift card racks are a HUGE source of fraud and theft
- frequently there are attempts to purchase the gift cards with other
cards - usually made with a blank and some poor unsuspecting persons
bank card info. I would imagine that the same happens on line.

My company won't let you buy gift cards with anything other than a
credit card or cash - I imagine many do the same.

Why don't you just get your reward card for the one you want instead
of getting one and trying to convert it?

You're wrong. They aren't the same as cash. If you get a $50 gift
card to spent at Sears, you are buying a $50 product that cost Sears
$40. They made $10.

If they give you $50 (by allowing you to convert your gift card to a
card for another store), they don't get that $10.

And why do you keep picking Sears gift cards if you have your pick of
them?