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Nabisco Honey Grahams are now inferior
Posted Fri August 13, 2010 12:00 pm, by Bill B. written to Nabisco, Inc.
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I would like to register my complaint about your (NEW recipe) for Nabisco Honey Graham Crackers. I have been eating them as most people for years but in the last year there has been a change to the recipe, size and taste.
There are now two distinctly different recipes being packaged (not in the same box) but the box design is the same. The original, the one that has been sold for years, is the good one. The second one is a smaller, bad tasting receipe. It taste like a pale, tastless paste - very bad!
The original ones are larger and wraped in a clear cellophane wrap. The bad ones are much smaller and wraped in a wax like wrapping. The last batch I looked at that were the bad ones had the date code 27DEC10BD2874.
I got stuck with the bad ones several times so I began opening the boxes at the store to see which ones I was getting. I am sure that this is annoying the store manager.
I have two questions why have you changed the recipe? I am sure that anyone in quality control who tasted this will know it is not good. I am sure the latest crop of MBA's has convinced management that Nabisco could save money this way.
Nabisco is still producting both the good and the bad ones but the good ones are getting harder to find. Are your intentions to switch to the "cheaper" ones and stop making the good ones or has some Nabisco plant gone rouge and is trying to show the most profit?
Please stop making the bad ones as described above. If reducing the cost of the product is the intention here then think of this. If people like me switch to another brand (even the store brand taste better) then your sales will go down and so will the profit. So what have you gained?
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by Adrienne A. Posted Wed March 9, 2011 @ 12:31 PM
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I am so glad to see that I'm not going crazy!!! I've also noticed the change in the packaging and and the recipe. I open a number of boxes at the grocery store before I find the clear wrapping. I've complained to the store manager when I return the bad ones wrapped in the wax paper. I think that this is a bad idea and Nabisco needs to realize that this change is going to damage their reputation by supplying the consumer with the worst tasting cracker in the world that was once the greatest tasting cracker in the world!!. Please stop destroying this recipe!! I'm old school...I like the old recipe!!
AEA
Maryland
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by |Ev1L| Posted Sat August 14, 2010 @ 11:00 PM
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It is very rare that I agree with a consumer, but this one has so much merit, it boggles the mind.
I also wanted to quote donno's excellent response, but he hit the nail right on the head and I think everyone needs to read that.
Who cares if eating more (pick one thing) is better for you? Consumers enjoy brands because they like them. Eating healthy will work itself out as they grab a few crackers while hitting a healthy meal at the table. If everyone in this world subsisted on crackers, they would have a valid point. They are a snack. Leave the rest of the healthy living part of the equation to the foods we consume often and regularly please.
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Thanks
by Donno Sun August 15, 2010 @ 12:29 AM
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by t n. Posted Sat August 14, 2010 @ 8:52 PM
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Buy another brand. Stop opening them in he store because the store is paying for those as damaged items.
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by Donno Posted Sat August 14, 2010 @ 12:07 PM
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I see that you honed in on the pertinent details. Who the heck wants denser and grittier.
The world has gone completely nutty. Sadly it is driven by people who read about how blah blah blah is healthy for you, and blah blah blah isn't. So companies have to change or the product is only bought by those of us who care more about enjoying our food than the fear it will kill us.
I considered for a second going out and buying a box of these, just to see how shockingly different they are than my childhood memory, and discarding the rest of the box. Then I realized I can probably just find a few boxes opened by people looking for the tasty ones. Besides, through these complaints I KNOW that they must suck so badly that they aren't worth eating.
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by olie Posted Fri August 13, 2010 @ 10:29 PM
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You might be able to check for recipe by looking at the "expiration date"(or whatever it's called) on the box.
Or the ingredient list, or the nutrition facts. Even if it's not the sodium, as I suggested in a different post, *something* has changed. Compare serving size, calories, fat, sodium, whatever.
And really, try the store brand. It's cheaper, and I personally don't notice a difference between store and name brand. At least in this item.
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by olie Posted Fri August 13, 2010 @ 10:20 PM
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First, you might want to try store brand graham crackers.
Second, there is a movement to reduce sodium in every single item that we humans ingest. Unfortunately, it seems that salt is important in every step, from how the dough/batter holds together to the final taste. Even in something like graham crackers, and even in ways that don't affect taste but affect texture.
The New York Times had an article:
http://www.nytimes.com/2010/05/30/health/30salt.html
They took a basic cracker, and tried to reduce the sodium content in every single step of production. It's absolutely amazing how such a simple ingredient makes such a huge, HUGE impact.
Blame the food nannies, who want to take salt, sugar, and fat out of every single thing we buy.
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by Donno Posted Fri August 13, 2010 @ 10:09 AM
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I don't understand why the "good ones" would continue to be made. The recipe changed half a year ago it seems. Maybe the shelf life is that long?
There have been numerous complaints about Honey Grahams. I have complained about recent changes in some of the products I have used for many years. The companies don't seem to care, and point to better nutritional value for the panel on the package. Oh! for the days of whole milk, butter, leaded gas and asbestos.
If I were the store manager, I would forbid you to enter the store again. That is willful destruction of a saleable product.
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replyl
by Bill B. Fri August 13, 2010 @ 11:02 AM
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Well then
by Donno Fri August 13, 2010 @ 12:01 PM
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