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Recent TV Commercial with Child using the word "piehole"

Posted Tue February 22, 2011 10:35 pm, by D A. written to Kraftco Corp

Write a Letter to this Company


Here is a quote that I pulled off of your website. To me that states a lot about what a company wants to promote. BUT what I am seeing AND hearing in your most recent television commercial is PURE garbage coming out of a child's mouth. PIEHOLE!?!?!?! If one of my children had ever said that word they would have had to do 100 write offs.

It is bad enough that our children/grandchildren are dressed as miniature adults with the clothing that is not suitable for them. Younger and younger children are watching shows that are beyond their age and picking up "attitudes". And now a company that has been around for decades and many times focusing on the child with their products is using language that most decent homes would consider completely unacceptable. How many 3 and 4 year olds are now going around saying "piehole"? Would you want your child/grandchild saying that?

I hate to think that Kraft is promoting indecent language with our youth. Pull that commercial NOW! It is inappropriate and has consequences that you as a company have obviously not foreseen.

Should this commercial remain on the air I will see that Kraft as a company that does not care regardless of what their "Kraft Foods Responsibility Report" states.

Thank you for listening. As other people will see this letter I shall include your website so that they can read the report should they choose.

www.kraftfoodscompany.com/responsibility


Reply



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by DeeM Posted Tue March 22, 2011 @ 1:42 AM

If you're this sensitive to language then perhaps it would be best to
remove the TV from your home. It is not up to the world to censor
itself so as to not offend your extremely sensitive views on what is
appropriate wording.

Piehole, really that is a bad word in your world?

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by Irving Patrick Freleigh Posted Sun March 20, 2011 @ 4:57 PM

Piehole....

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by t n. Posted Sun March 6, 2011 @ 2:00 PM

I see nothing inappropriate with that. Piehole means mouth, the place
you eat pie through.

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P-hole by parafluie Tue March 22, 2011 @ 12:07 PM

by Scott L. Posted Wed March 2, 2011 @ 7:07 PM

Pie hole is slang for mouth... What is inappropriate about a mouth?

Would you be mad if they had said mouth? I hope not. I honestly see
nothing wrong with any child say pie hole.

There are much worse words out there that we should be worrying about
as adults. Pie hole is not a bad word by any stretch of the
imagination....

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by MA Cunningham Posted Wed March 2, 2011 @ 12:17 PM

Really?

Piehole?

Sheesh!

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by numba1complainer Posted Mon February 28, 2011 @ 8:02 AM

pie hole - mouth.

at least they weren't talking about any other holes.

Nothing wrong with pie hole.


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by hussyinterrupted Posted Fri February 25, 2011 @ 12:58 PM

I don't really see anything inherently inappropriate with what the kid
says in this commercial. It isn't said in a way to disrespect anyone.
The intent of the word is always more important than the word itself,
at least that's how I see it. But I can see why maybe some people
think it's inappropriate and would rather not have their children pick
it up.

With that being said, we don't live in a world where you can shelter
your child from every little thing you deem not appropriate. I would
use this as an opportunity to have a real talk with your child about
using respectful language. Explain that there are certain words said
certain ways that can really hurt people. Heck, even explain that
there are certain words that will not be used in your house just
because you're the parent and you say so. Explain the consequences of
using those words. It's probably never too early to have this
conversation. Once your child hits school age they will be hearing a
whole lot worse than "pie hole". It might be good for them to learn
earlier about not repeating everything you hear.

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by Cynical Erik Posted Thu February 24, 2011 @ 10:42 PM

Exactly which hole is it that you think is the piehole?

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by Chadg Posted Sun February 27, 2011 @ 3:54 PM


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i saw a news story where some kid actually tried that... and got severely burned n/t by PepperElf Mon February 28, 2011 @ 2:06 PM

Ouch!! by C A. Mon February 28, 2011 @ 3:37 PM


what, a mandatory warning label not to insert reproductive organs into pies fresh from the oven? *giggle* N/T by PepperElf Tue March 1, 2011 @ 9:29 AM


or a warning on.... by Chadg Wed March 2, 2011 @ 12:27 PM

by Cookie481 Posted Thu February 24, 2011 @ 6:41 PM

wow. leave your house every couple years and explore the real world.
geeze.

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Reply to Cookie481 "wow. leave your house every couple years and explore the real world. geeze" by dixiember Thu February 24, 2011 @ 9:51 PM


I like this person! nm by RowdyRetailer Fri February 25, 2011 @ 10:28 AM

*Slow clap* by Elizabethrose Sun February 27, 2011 @ 2:10 AM

Oh, please... by AbleMabel Sun February 27, 2011 @ 5:43 AM

And there by Lisa H. Sun February 27, 2011 @ 5:39 PM


"...the fatty in the hot pink spandex leggings and top!" by MA Cunningham Wed March 2, 2011 @ 3:14 PM

I do find it a bit by Lisa H. Thu March 3, 2011 @ 3:10 PM

by Chadg Posted Thu February 24, 2011 @ 3:39 PM

I consider myself a conservative, "family values" type of person, i
believe that there is an abundance of smut on tv, but "piehole" ,
while impolite, does not rise to the standard of "vulgar". I certainly
would not want to hear it from my future child's mouth, but its still
nothing compared to the real garbage out there.

Use this as a teaching moment: "son, this word is not a swear, but its
very impolite, and i dont want to hear you using it ever."

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vulgar by tali Fri February 25, 2011 @ 8:03 AM

by RedheadwGlasses Posted Thu February 24, 2011 @ 1:15 PM

"piehole" just means mouth. Why is that so offensive?

I even like "cakehole"!


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It would depend on what kind of pie, or cake... by MissNaomi Thu February 24, 2011 @ 2:50 PM


I was reading, cuz i was curious by batmoody Thu February 24, 2011 @ 8:34 PM


to be honest the commercial & the talking about pie is making me want both mac & cheese and pie by PepperElf Fri February 25, 2011 @ 3:11 PM

by Jared C. Posted Thu February 24, 2011 @ 10:38 AM

Did the letter writer come off the Mayflower boat? His values are
consistent with those who ascribe to the Puritan faith.

Piehole isn't a bad word. I wonder how you react when people through
the S word and F word around in public....as it happens regularly here
on the East Coast.


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Nothing wrong with Puritanical Values..... by Chadg Thu February 24, 2011 @ 3:42 PM

by Sheldonrs Posted Thu February 24, 2011 @ 9:21 AM

Piehole is not a bad word. I don't see how it could even be seen as
offensive. No different than calling a mouth a kisser.

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kisserhole? by PepperElf Thu February 24, 2011 @ 9:35 AM


Ewww.. by Sheldonrs Mon March 7, 2011 @ 1:01 PM

by PepperElf Posted Thu February 24, 2011 @ 7:22 AM

http://www.youtube.com/watch?v=5V9w9qccrzo

This is the commercial. The child isn't even saying "shut your
piehole".

She said "*Sigh* If only Mom knew about Kraft Homestyle Macaroni &
Cheese... I'd be pushing creamy, delicious, ovenbaked mac & cheese
into my piehole."



As for what 3 and 4 year olds say.... In all honesty they'll probably
repeat what Mom & Dad say first. Then what they hear the other kids at
school say, or their older siblings.

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Even better by batmoody Thu February 24, 2011 @ 10:26 AM

by MissNaomi Posted Wed February 23, 2011 @ 6:56 PM

Piehole is a bad word?

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I never knew... by batmoody Wed February 23, 2011 @ 9:00 PM

by LadyMac Posted Wed February 23, 2011 @ 4:55 PM

I agree.... not a good expression to come out of a child's mouth.
And I know, as a parent, that once kids learn a term, getting them to
unlearn or stop using it, is tough!

Now's a really good time to sit down and have a little chat with your
child/grandchild that there are things on TV and in movies that are
said that are not appropriate and what the ramificiations are if
he/she gets caught using that word.

I told my son, when he was an early teen, that certain movies he
wanted to watched contained language that was vulgar and that if I
heard it from HIS mouth, he would not be allowed to continue to watch
those movies.

It's tough being a parent but, hey, it's not a popularity contest -
I'm his mom, not his friend.

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by Eclipse Posted Wed February 23, 2011 @ 3:57 PM

I don't consider this "indecent" language. While it may not be a
respectful thing to go around saying in certain situations, it is by
no means reason to pull a commercial.

"How many 3 and 4 year olds are now going around saying "piehole"?"
Your claim makes it sound like you have concluded that it will be a
significant number, but I doubt that will be a true result of this
specific advertisement. When you factor in parenting and individuals
teaching their children what is and what is not appropriate to say, I
doubt this ad will lead to negative consequences or an increase in
indecent language with out youth.

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by PepperElf Posted Wed February 23, 2011 @ 7:53 AM

I didn't realize "pie hole" was inappropriate language.

Unless you're putting your pie in weird places. (or you're a big fan
of The Frantics & the "piece of pie" skit)


Is it like "fart" where some people think it's somehow a dirty word?

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Yeah... by petgiraffe Wed February 23, 2011 @ 3:18 PM

not necessarily a bad word... by tali Wed February 23, 2011 @ 3:23 PM
by tali Posted Wed February 23, 2011 @ 7:46 AM

I have noticed that Altoid mint tin liners say "open your mint hole".
I don't care much for that. I had already decided that I would not
have them until that promotion was over. I agree the language, while
not obscene, does not sound agreeable coming out of anyone's mouth,
much less a childs. As for "write Off's, I would just let the kids
know it was unacceptable and we don't talk like that. I wouldn't want
the word imblazoned in their brains! But they are grown, but they
don't talk like that around me. They know I don't care for it.

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by olie Posted Wed February 23, 2011 @ 12:05 AM

"they would have had to do 100 write offs."

Makes me recall my absolute favorite Simpsons opening, when they show
Bart writing sentences on the board.

"I will not waste chalk."
"I will not waste chalk."

Et cetera. (I don't want to waste pixels.)

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meh, pixels are a renewable resource..... by Chadg Thu February 24, 2011 @ 3:44 PM




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