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Posted Fri January 27, 2012 3:51 am, by temple r. written to JCPenney Company, Inc.

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All I have to say is, if I was the boss the idiot who thought up
the lastest advertisement, would be fired. Everytime my husband and I hear that screaming we want to scream. You are making fools out of woman (oops one man) - teaching kids inappropriate behavior- and it is just plain annoying.

Get rid of the screAMING because it makes us feel like never setting foot in another one of your stores or even buy online. If we did at all, all we would hear is the screaming. Using the item would make us detest it because it irritates us to remember the SCREAMING!!!!!!
IT HURTS MY EARS!!!!!! People with fibromyalgia can not stand that sudden change of volume on the TV when your add comes on!!!!!


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by Ramelle Posted Thu February 9, 2012 @ 9:40 AM

If children are being taught inappropriate behavior from a commercial
IYO it is time to get back to basics and turn the tube off.


by PepperElf Posted Thu February 2, 2012 @ 2:20 PM

you might want to check to see if your TV has a built in automatic
gain control option for the volume.

iirc it's a common feature in new tvs


by MA Bellamy Posted Thu February 2, 2012 @ 9:31 AM

a commercial....

I hate to say, but advertisers are shrewd. Even negative publicity is
still publicity and you just helped ensure that JCPenney is now
getting even more mileage out of that ad.

But on a happier note, since today is the 2nd and the "New" JCP took
effect yesterday, it isn't likely to air too many more times!


by Mel2007 Posted Tue January 31, 2012 @ 8:46 PM

It is annoying, but so are lots of commercials and some shows.


by PepperElf Posted Mon January 30, 2012 @ 10:50 PM

long-term, body-wide pain and tenderness in the joints, muscles,
tendons, and other soft tissues

That includes hearing as well?


Yes by Brendalala Tue January 31, 2012 @ 8:28 PM

How so? by PepperElf Thu February 2, 2012 @ 2:18 PM

Read this by Brendalala Thu February 2, 2012 @ 2:33 PM

Sounds like a good reason to invest in a TV with automatic gain control n/t by PepperElf Thu February 2, 2012 @ 3:24 PM
by Kitty K. Posted Mon January 30, 2012 @ 10:04 PM

The mute button is your friend. Use it. :)


by PepperElf Posted Mon January 30, 2012 @ 1:46 PM


Really? What child is going to see that and think "Ohhh so mommy and
daddy are wrong and I can scream whenever I want"....?

I'd personally think they'd be more apt to learn bad behavior from
reality tv or from how their friends act


by Michael C. Posted Mon January 30, 2012 @ 10:37 AM

We should be the ones who are screaming, not out of anger for missing
a sale, but for allowing Penny's to violate advertising laws. A sale
that is a constant sale, is not a sale, it is regular pricing.
Structuring pricing to be 40, 50 or 70% off of "regular" pricing every
day means that the lowest price of 40% is the REGULAR price.

Michael's stores recently settle a case where their constant
advertising of 50% off of custom framing ran over two years
consecutively. $18Million is what they got for a judgment against
them as false and deceptive advertising.

This is not a sale. It is not a bargain. Companies like Bass Outlets
always inflate prices so they can offer some ridiculous 70-80% off to
sucker in the people who think they're getting a deal. Stop falling
for this and tell your Penny's manager you want them to stop the lies.


Good post by RedheadwGlasses Mon January 30, 2012 @ 1:58 PM

This is a sale? I thought it was just about getting rid of coupons or stuff like that by PepperElf Mon January 30, 2012 @ 5:48 PM

missing the point by Michelle O. Wed February 1, 2012 @ 10:51 PM
by blondie615 Posted Mon January 30, 2012 @ 2:10 AM

was tolerable just 1 time...i agree


by Michelle O. Posted Sat January 28, 2012 @ 2:50 AM

while I don't love the new commercials for Penneys, I do LOVE the new
pricing strategy!! I am so excited that I had posted it on my FB
page, even before I saw the commercial. It made me decide to try them
again! I take the commercial as very tongue in cheek - people are
insane with coupons and sales!


What's their new pricing strategy? by RedheadwGlasses Sun January 29, 2012 @ 6:54 PM

by Michelle O. Mon January 30, 2012 @ 12:52 AM

Every day pricing? by Michael C. Mon January 30, 2012 @ 11:02 AM

Sounds like JCp is trying to mimic Kohl's by RedheadwGlasses Tue January 31, 2012 @ 9:07 AM

as I understood the article by Michelle O. Wed February 1, 2012 @ 10:54 PM

cut out from one of the articles by Michelle O. Wed February 1, 2012 @ 11:00 PM
by Steve OH (IO) Posted Fri January 27, 2012 @ 5:32 PM

has been passed. Advertisers will have to keep the volume of
commercials the same as that of the TV shows:


Hallellujah!! by douggieboy Sun January 29, 2012 @ 9:55 PM

didn't they make TVs that do that like 10 years ago? by PepperElf Mon January 30, 2012 @ 7:14 AM

Hurray for a bigger nanny government!! Hurray to more intrusiveness!!! Hurrayyyy!! by Ben G. Mon January 30, 2012 @ 5:36 PM

The legislation was STARTED by a Republican (ROger Wicker) by RedheadwGlasses Tue January 31, 2012 @ 3:06 PM

I have always been a conservative. by Ben G. Tue January 31, 2012 @ 6:01 PM

You lost ALL credibility when you started in on your anti-Democrat rant by RedheadwGlasses Wed February 1, 2012 @ 12:37 PM

Credibility of a statement is only lost when the statement is proven false. by Ben G. Wed February 1, 2012 @ 5:42 PM

"democrats are hypocrites about everything all the time" by RedheadwGlasses Thu February 2, 2012 @ 12:12 PM

Thank you for proving my statement true and my point about credibility. by Ben G. Thu February 2, 2012 @ 12:46 PM

by RedheadwGlasses Posted Fri January 27, 2012 @ 4:16 PM

I agree. It's obnoxious and STUPID. Some ad agency has a few idiots
to fire.


by Nate. Posted Fri January 27, 2012 @ 12:35 PM

I looked it up, its not too bad.


by McJohn Posted Fri January 27, 2012 @ 10:27 AM

Obviously its working

you just passed the word along to everyone, and now like me I am sure
people are curious about it and will look it up.


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