NewEgg sent damaged product and will not exchange it.

UPDATE: After posting on newegg.com's facebook page, I was contacted
by a representative from the company. His title is Public Image
Professional.
I wrote an email to him explaining my predicament in greater detail.
He stated that he reviewed the account and "it was notated that the
item was already defective when you received it". He decided to make
an exception to their policy in my case and they approved the RMA.
Replacement product has been ordered and is on the way.
I am satisfied with the outcome but still unsatisfied with their
policy of automatically denying any claim of damage on RMA's.
As I've been told, this is the policy of many of the online retailers.
I think I'll just stick to brick and mortar vendors, like Fry's
Electronics (who have their own set of issues, I know)... but at least
you can inspect the product somewhat before you get to the
checkstand.
Thanks again everyone for the feedback.

Wow. Surprised by Newegg on this. I've purchased quite a bit of
stuff from them including memory which I had to return as my system
wouldn't recognize it (should have paid attention to the customer
reviews for that specific brand and its issues). I had no problem
returning it but there wasn't anything wrong physically with the dimm.
I'm guessing that is what is causing your issue.

What sucks is that any item can be damaged in shipping whether its
from a manufacturer to a retailer or retailer to customer. For an
item like RAM which is not overly expensive, I would hope Newegg could
review your order history and determine that you are not someone who
frequently returns damaged items.

Hope this gets squared away from you soon. If not, most of my buddies
that build computers tend to go to places like Tiger Direct or other
places (even Amazon has prices that compete and beat Newegg now).

Thank you for your response.
You are not the only one who has informed that I should have just
taken it up with the manufacturer in the first place. I do realize
that I would have no problem receiving replacement RMA via the
manufacturer.
My issue is not that I received damaged memory or how it was damaged.
Being a qualified IT professional, I understand that these things
happen.
My issue is the time and hassle that I am experiencing from NewEgg as
I specifically informed the representative of the damage when opening
the RMA and was still told to return the product to NewEgg, apparently
against their own policy. Once they received it, they then deny it. I
was forthcoming with the damage in the beginning and had the initial
rep informed me that there would be an issue, I would have gone the
manufacturer RMA route and would probably have a replacement by now.
It is nearing 2 weeks since the initial call and I still do not have
either new nor defective RAM in my hands.
You can understand my frustation, I'm sure.
Thanks again for your comment, though. It is nice to hear others'
opinions of my predicament.